Friday, February 9th 2024
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NVIDIA GeForce RTX 4070 Ti Drops Down to $699, Matches Radeon RX 7900 XT Price
The NVIDIA GeForce RTX 4070 Ti an now be found for as low as $699, which means it is now selling at the same price as the AMD Radeon RX 7900 XT graphics card. The GeForce RTX 4070 Ti definitely lags behind the Radeon RX 7900 XT, and packs less VRAM (12 GB vs. 20 GB), and the faster GeForce RTX 4070 Ti SUPER is selling for around $100 more. The Radeon RX 7900 XT is around 6 to 11 percent faster, depending on the game and the resolution.
The GeForce RTX 4070 Ti card in question comes from MSI and it is Ventus 2X OC model listed over at Newegg.com for $749.99 with a $50-off promotion code. Bear in mind that this is a dual-fan version from MSI and we are quite sure we'll see similar promotions from other NVIDIA AIC partners.
Sources:
Newegg.com, via Videocardz.com
The GeForce RTX 4070 Ti card in question comes from MSI and it is Ventus 2X OC model listed over at Newegg.com for $749.99 with a $50-off promotion code. Bear in mind that this is a dual-fan version from MSI and we are quite sure we'll see similar promotions from other NVIDIA AIC partners.
122 Comments on NVIDIA GeForce RTX 4070 Ti Drops Down to $699, Matches Radeon RX 7900 XT Price
Ignore AMD, you do not seriously believe more gamers have bought 4090s than 4070tis come on dude.
If I run a burger joint with 3 employees, and we sell 1,000 burgers a week with a $4 profit on each one, that's $4,000 profit per week. Divided equally, that's $1,000 per person per week. Is it anywhere near the profit McDonald's makes around the world? Definitely not. But it's more than enough for me and my 3 employees to make a comfortable living. Heck, it's way more money than what a McDonald's employee makes!
TLDR: AMD is a much smaller company than Nvidia, with much smaller expenses, so they have to sell a lot less to stay afloat.
Since AMD has CPU and GPU - and also custom silicon! - they get huge synergy advantages, reducing the need for their GPU division / R&D to turn a direct profit even further.
And then we look at the real market and we see how AMD's discrete graphics strategy aligns perfectly with that and what we see in their pricing strategy. They're not trying to undercut Nvidia hard to gain volume in sales. They're past that, because they know it won't work, and they've already chosen a different strategy. Synergistic advantages between branches, extracting value by volume on consoles, a push into enterprise/server with CPU.
And eventually, in some not-so-distant future where the CPU gets more parallelism and starts looking more like a GPU (already happening with the increasing core count and E-cores on MSDT, in a way), they have a well tried and tested chiplet technology to mix and match all these aspects however they want. This is also why the chiplet GPU is such a thing and why RDNA3 is a success. It further entrenches AMD in the forefront of chip technology. They're leading in packaging/chiplet experience right now, and its already paying off just by their CPU product advantages alone, but the real payoff is in its synergy with other developments.
Keep in mind that these scalper prices deny many people from the desire to obtain those products.
And it will get only worse - mainly for the consumers like us, because AMD ill find a way to sell directly to the government... :rolleyes: AMD has no pricing strategy. It simply looks at what Nvidia has already done and price in a mirror way - hence there is no competition. It has worked. Remember that AMD has had market share over 40%. Now it's 3 or 4 times less! What about it do you think is a "success"?
If you take a look at the Steam hardware survey, you will see a single RDNA 3 offering there and it's the most unexpected - AMD's fastest RX 7900 XTX with 0.34%.
AMD has a chance to compete, to clinch the much needed market share if it embraces the new TSMC 3nm process which a good full-node optical shrink, not like the previous joke 5nm that is a half-node shrink to 7nm... :rolleyes:
Would they have sold more if they dropped prices earlier, of course. But it would not have changed the dynamic, I think.
Instincts - I don't use.
Consoles - I don't use.
EPYCs, Threadrippers and Ryzens - CPUs in general can be upgraded much less often, so don't care about them too.
Graphics cards - the most important PC hardware component and we are unfortunate to see AMD who don't give enough efforts to offer good enough products, hence the market reaction - trend of ever declining market presence. It's unfortunate that I cannot edit my comment. Just one correction - the 5nm process node is not a half-node optical shrink.
And AMD has all abandoned discrete GPU sales for notebook PCs.
But I'm sure RDNA3 will be great in the Sony Playstation 6.