THX Ltd, the legendary audio and video certification and technology company, today announced the implementation of THX Spatial Audio+, a major advancement in immersive audio designed for gamers, creators, and entertainment enthusiasts, in major consumer electronics products globally. Building on THX's legacy of delivering high fidelity sound, THX Spatial Audio+ introduces dynamic AI-based head tracking, enhanced positional accuracy, and personalized audio profiles, delivering a truly lifelike listening experience across entertainment experiences so the listener can enjoy content the way the artist intended.

"THX Spatial Audio and THX Spatial Audio+ are designed to make sound more natural, immersive, and personal," said Tuyen Pham, chief executive officer, THX Ltd. "By partnering with brands committed to consumer electronics technology innovation, we're ensuring that gamers and music fans experience audio as it was meant to be heard by the creative artist—rich, accurate, and deeply engaging."The THX Spatial Audio+ technology roadmap includes a customizable suite of key features, flexible for each CE device brand. Initial THX features are expected to be:

• Dynamic AI-based Head Tracking: Real-time audio which shifts based on head movement for cinematic realism and competitive gaming edge.
• 7.1.4 Audio: Brings the immersive experience full circle with added height channels. Sounds can be heard originating from above, all without an expensive speaker set-up, completing the full 360° soundscape.
• Enhanced Positional Accuracy: Pinpoint sound placement for heightened awareness in challenging environments.
• Customizable for Personal Audio Profiles: Tailors sound for different genres and scenarios—whether gaming, streaming, or listening to music.

THX Spatial Audio is integrated into a strong ecosystem of premium products (and look to these brands and more for new THX Spatial Audio+ features to come) including:

• Skullcandy Crusher PLYR 720 and Aviator 900s—Featuring THX Spatial Audio with advanced head tracking for gamers and music lovers seeking ultimate immersion.
• Cleer Arc 5—with THX Spatial Audio with advanced head tracking for movie, music, and game lovers on the go (coming soon for Americas, EU, and Japan from Cleer Audio; and released in China in 2025).
• Hecate Gaming Headsets—Debuts the flagship earphones G5 MAX with THX Spatial Audio+ bringing THX Spatial Audio+ to competitive and casual gamers worldwide featuring 7.1.4 height channels (for supported content).
• Sunplus Gaming Soundbar—THX Spatial Audio for OEM (original equipment manufacturers) speakers and soundbars featuring 7.1.4 audio, through THX chipset partner, Sunplus.
• Razer Blade Laptops—Delivering the THX Spatial Audio+ architecture for cinematic sound and next-level gaming performance when listening to movies, music, and games from these powerful laptops or for when listening to audio from the laptops over headphones (coming in 2026).
• Razer BlackShark V3 Pro Headset—Engineered for esports professionals with precise spatial sound and comfort and boasting THX Spatial Audio+ architecture with 7.1.4 for added height channels for extra competitive gaming (for supported content), along with customized game audio profiles.

THX Spatial Audio and THX Spatial Audio+ offer audio innovation at its best, leveraging advanced algorithms and sensor integration to redefine immersive sound experiences. This is next-gen audio immersion, supported by cross-platform adoption and strategic product rollouts with key brands including Skullcandy, Cleer, Sunplus, Razer, and Hecate. Each THX partner brand determines the adoption of key features that fit their user base and timing for rollout.

For the end users, it is about better gaming, more cinematic entertainment including movies and music brought to life, and personalized audio control—all in devices they already love. THX Spatial Audio+ transforms everyday listening into an experience that feels alive, whether you are in a competitive match or watching your favorite movie, or listening to tunes anywhere, anytime.

THX is also an early member of the Alliance of Open Media (AOMedia) and supports the adoption of the new Eclipsa immersive audio open format. Look to THX Spatial Audio+ adaptations and innovations around Eclipsa in 2026 and beyond.

THX will demo THX Spatial Audio+ feature roadmap for 2026, along with highlights of its newest THX Spatial Audio partner products at the Consumer Electronics Show (CES 2026).