Friday, May 8th 2026
Nintendo Announces $50 Switch 2 Price Increase as Pokémon Pokopia Crosses 4 Million Sales
Pokémon Pokopia is widely known to have been a successful launch for Nintendo, with the life sim having recently climbed its way to the top of Metacritic's 2026 game rankings with an impressive 89 Metacritic score. Now, recent financial filings indicate that Pokopia has been more than simply a critical success, with the Japanese gaming giant having sold over 4 million copies of the game in the five weeks after its launch on March 31, 2026. By comparison, Pokémon FireRed and LeafGreen had achieved roughly the same sales figures in six weeks, while Donkey Kong Bananza and Pokémon ZA have sold 4.52 million and 3.94 million units, respectively.
In less positive news, however, Nintendo has also revealed that the Nintendo Switch 2 will get a price increase on September 1, 2026, to $499 in the US and €499 in the EU, while Japanese customers can expect to pay ¥59,980, up from ¥49,980, as soon as May 25, 2025. Nintendo expects the Switch 2 to sell 16.5 million units in the 2027 financial year, down 16.9% from the FY 2026 projection of 19.86 million units. Between the Nintendo Switch and Switch 2, Nintendo reported hardware sales of 23 million units for the same period. The Switch 2 price increase has been expected since January 2026, thanks to rising DRAM and BOM costs across the board.
Source:
Nintendo
In less positive news, however, Nintendo has also revealed that the Nintendo Switch 2 will get a price increase on September 1, 2026, to $499 in the US and €499 in the EU, while Japanese customers can expect to pay ¥59,980, up from ¥49,980, as soon as May 25, 2025. Nintendo expects the Switch 2 to sell 16.5 million units in the 2027 financial year, down 16.9% from the FY 2026 projection of 19.86 million units. Between the Nintendo Switch and Switch 2, Nintendo reported hardware sales of 23 million units for the same period. The Switch 2 price increase has been expected since January 2026, thanks to rising DRAM and BOM costs across the board.



27 Comments on Nintendo Announces $50 Switch 2 Price Increase as Pokémon Pokopia Crosses 4 Million Sales
Switch players are still playing remakes of games from the Wii/Wii U era.
How many times will they pay for Donkey Kong Country? (Wii)
How many times will they pay for Breath of The Wild? (Wii U)
If you don't play Pokemon the Switch is an ecosystem with little to offer in my opinion.
Regards,
Fred.
i think sony had increased sales number before they increased their paystation 7 prices after the announcement (note no l in side)
nintendo is just a copycat as the other paystation manufacturer showed how easy sales number can go up on the old stuck which no one bought before the price increase.
Any OLED model with a finer node like TSMC 7/6nm (or a Samsung equivalent) is going to wait for prices to stop being that abhorrent, it is probably in standby/waiting like Sony and the PS6
Just lucky all the amazing gains ML will give the world and it'll.all be worth it... AmIRight
For that matter, have you not increased your price?
I am glad my kids are not interested in the new system. I will happily keep repairing the old joy-cons.
Repeat after me: content is king.
Some day Nintendo will release a game (likely a first party title) that is only available on Switch 2 that your kids will want. It's clearly not here now for them yet there will be one day. The Switch 2 is not in its final state nor is its game library.
Zelda: Breath of the Wild was an early Switch release. Zelda: Tears of the Kingdom was a late Switch release. Both drove hardware sales. Maybe for your kids it isn't Zelda. But Nintendo has plenty of other first party franchises.
I own a Switch OLED but not the Switch 2. At some point, probably prompted by a game title, I will buy Switch 2 OLED.
For Nintendo, they know that the sales curve of Nintendo games is vastly different than the sales curve of PC game titles. Same with the hardware. Nintendo has sold 155 million original Switch consoles (including Lite and OLED models). They didn't sell all of them the first two years. Nintendo is in it for the long haul, they know plenty of customers like you aren't interested in buying today, next week, or next month.
Remember that kids (rightfully) don't care about hardware specs. And Nintendo also knows it's not the most important thing about a console ecosystem. Nintendo makes WAY more profit from game titles. And Nintendo is good at eventually getting the most out of its hardware. When Zelda TofK came out, there were some telling comments, from people in the industry. Multiple game programmers made remarks like "This shouldn't be possible..."
Someday Nintendo will come out with a title that elicits that kind of reaction. I don't see it yet but I'm waiting and at some point Nintendo will deliver.
I'm betting they are building 20-30% of what they think they will sell, and putting them in warehouses and waiting about 6 months to see what happens then
Or if you don't want a Switch, move along
When you want it you buy it. Do not expect prices will always go down. The next root cause to justify more prices will come or the end of life of that product.
I do not know what changed in past 20 years. There are books and strategies on how to maximise profits. Nintendo is a master of that.
Oh yeah and ofc they do their formulaic Pokemon and Mario games, once more.
I don't think Nintendo has much USP anymore, they've thrown that under the bus along with Microsoft and Sony, afraid to miss that distribution train... and honestly, their first party stuff is getting rather stale.