Friday, May 8th 2026

Nintendo Announces $50 Switch 2 Price Increase as Pokémon Pokopia Crosses 4 Million Sales

Pokémon Pokopia is widely known to have been a successful launch for Nintendo, with the life sim having recently climbed its way to the top of Metacritic's 2026 game rankings with an impressive 89 Metacritic score. Now, recent financial filings indicate that Pokopia has been more than simply a critical success, with the Japanese gaming giant having sold over 4 million copies of the game in the five weeks after its launch on March 31, 2026. By comparison, Pokémon FireRed and LeafGreen had achieved roughly the same sales figures in six weeks, while Donkey Kong Bananza and Pokémon ZA have sold 4.52 million and 3.94 million units, respectively.

In less positive news, however, Nintendo has also revealed that the Nintendo Switch 2 will get a price increase on September 1, 2026, to $499 in the US and €499 in the EU, while Japanese customers can expect to pay ¥59,980, up from ¥49,980, as soon as May 25, 2025. Nintendo expects the Switch 2 to sell 16.5 million units in the 2027 financial year, down 16.9% from the FY 2026 projection of 19.86 million units. Between the Nintendo Switch and Switch 2, Nintendo reported hardware sales of 23 million units for the same period. The Switch 2 price increase has been expected since January 2026, thanks to rising DRAM and BOM costs across the board.
Source: Nintendo
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27 Comments on Nintendo Announces $50 Switch 2 Price Increase as Pokémon Pokopia Crosses 4 Million Sales

#1
vbq7qK68eyYAH4iR
Mere Mortal
Man, I sudder to think how much the OLED version is going to eventually be.
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#2
chrcoluk
Sneaky from nintendo to announce this in the same press release as their online price increase. That has also gone up, but everyone is only talking about the switch 2 price increase.
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#3
Ruru
Trepie
Ningreedo is worth of their nickname. Almost as greedy as Sony is.
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#4
PlumdBob
Outside of a handful of games.
Switch players are still playing remakes of games from the Wii/Wii U era.
How many times will they pay for Donkey Kong Country? (Wii)
How many times will they pay for Breath of The Wild? (Wii U)
If you don't play Pokemon the Switch is an ecosystem with little to offer in my opinion.
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#5
Rulumi
RuruNingreedo is worth of their nickname. Almost as greedy as Sony is.
Nintendo has always been like this, always. They have always tried to sell hardware at gains and in cases of games costing more to produce charge the user an extra of that, for example with SFC games with special chips they charged the customer in part for it to maximize price difference profits against a normal cartdrige, other developers often did take in a bit less of profit in those as time went on and large companies games almost always started to use them late in the system life.
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#6
FR3D1
Ninja Cat
RuruAlmost as greedy as Sony is.
You forgot Microsoft—or rather, its Xbox.

Regards,
Fred.
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#7
_roman_
do not complain, it is very old hardware. you could have already bought it. or you can buy it quick.

i think sony had increased sales number before they increased their paystation 7 prices after the announcement (note no l in side)
nintendo is just a copycat as the other paystation manufacturer showed how easy sales number can go up on the old stuck which no one bought before the price increase.
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#8
sephiroth117
vbq7qK68eyYAH4iRMan, I sudder to think how much the OLED version is going to eventually be.
I think their priority will probably be to release a switch 2 lite model that is cheaper to manufacture (no removable joycon/docks, smaller screen,..)

Any OLED model with a finer node like TSMC 7/6nm (or a Samsung equivalent) is going to wait for prices to stop being that abhorrent, it is probably in standby/waiting like Sony and the PS6
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#9
mb194dc
More winning from the run up in hardware costs...

Just lucky all the amazing gains ML will give the world and it'll.all be worth it... AmIRight
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#10
zus
PlumdBobOutside of a handful of games.
Switch players are still playing remakes of games from the Wii/Wii U era.
How many times will they pay for Donkey Kong Country? (Wii)
How many times will they pay for Breath of The Wild? (Wii U)
If you don't play Pokemon the Switch is an ecosystem with little to offer in my opinion.
Switch 2 already has Mario Kart World, Donkey Kong Bananza, Tomodachi Life, Kirby Air Riders, Mario Tennis and Pokémon Pokopia, and it will get Yoshi and The Mysterious Book, Splatoon Raiders and Starfox soon. There's still The Duskbloods and the Fire Emblem game that hasn't received a date yet, and maybe an Ocarina of Time remake according to leaks. Saying that Switch gamers are stuck playing Wii ports is disingenuous, I don't care about most of the games they're releasing but the games are coming, there's much more to play besides pokemon.
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#11
TheinsanegamerN
_roman_do not complain,
No. We, as consumers, have the right to voice our displeasure at the actions of corporations.
_roman_it is very old hardware. you could have already bought it. or you can buy it quick.
Yes, it is very old hardware, which is why the price being charged is absolutely ludicrous.
_roman_i think sony had increased sales number before they increased their paystation 7 prices after the announcement (note no l in side)
nintendo is just a copycat as the other paystation manufacturer showed how easy sales number can go up on the old stuck which no one bought before the price increase.
Sony deserves to be flamed as well.
Posted on Reply
#12
Visible Noise
RuruNingreedo is worth of their nickname. Almost as greedy as Sony is.
Would you prefer they go out of business and we don’t get the great devices and games they make?

For that matter, have you not increased your price?
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#13
Vayra86
RuruNingreedo is worth of their nickname. Almost as greedy as Sony is.
How do you rebuild Sony into a greedy nickname. Greedy? :o
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#14
lexluthermiester
Switch 2 Gamers can thank shareholders for this one... Proof that shareholders are morons that can't see the big-picture.
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#15
1freedude
Vayra86How do you rebuild Sony into a greedy nickname. Greedy? :o
$oney.

I am glad my kids are not interested in the new system. I will happily keep repairing the old joy-cons.
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#16
cvaldes
1freedudeI am glad my kids are not interested in the new system. I will happily keep repairing the old joy-cons.
Well if they like the old Switch at some point there will be something that will make them want the Switch 2.

Repeat after me: content is king.

Some day Nintendo will release a game (likely a first party title) that is only available on Switch 2 that your kids will want. It's clearly not here now for them yet there will be one day. The Switch 2 is not in its final state nor is its game library.

Zelda: Breath of the Wild was an early Switch release. Zelda: Tears of the Kingdom was a late Switch release. Both drove hardware sales. Maybe for your kids it isn't Zelda. But Nintendo has plenty of other first party franchises.

I own a Switch OLED but not the Switch 2. At some point, probably prompted by a game title, I will buy Switch 2 OLED.

For Nintendo, they know that the sales curve of Nintendo games is vastly different than the sales curve of PC game titles. Same with the hardware. Nintendo has sold 155 million original Switch consoles (including Lite and OLED models). They didn't sell all of them the first two years. Nintendo is in it for the long haul, they know plenty of customers like you aren't interested in buying today, next week, or next month.

Remember that kids (rightfully) don't care about hardware specs. And Nintendo also knows it's not the most important thing about a console ecosystem. Nintendo makes WAY more profit from game titles. And Nintendo is good at eventually getting the most out of its hardware. When Zelda TofK came out, there were some telling comments, from people in the industry. Multiple game programmers made remarks like "This shouldn't be possible..."

Someday Nintendo will come out with a title that elicits that kind of reaction. I don't see it yet but I'm waiting and at some point Nintendo will deliver.
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#17
Athena
sephiroth117Any OLED model with a finer node like TSMC 7/6nm (or a Samsung equivalent) is going to wait for prices to stop being that abhorrent, it is probably in standby/waiting like Sony and the PS6
nobody knows when the prices will actually stabilize, and they could just keep going up and up
I'm betting they are building 20-30% of what they think they will sell, and putting them in warehouses and waiting about 6 months to see what happens then
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#18
Visible Noise
Athenanobody knows when the prices will actually stabilize, and they could just keep going up and up
I'm betting they are building 20-30% of what they think they will sell, and putting them in warehouses and waiting about 6 months to see what happens then
And hiding them on their balance sheet…
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#19
AleXXX666
Vayra86How do you rebuild Sony into a greedy nickname. Greedy? :o
Groony🤣 (like that stupid word “grooming”, you know)
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#20
AceKingSuited
I don't understand the complaints. You can go buy it before the increase instead of complaining about it. Nintendo is giving you 3 months to save up or think about it.

Or if you don't want a Switch, move along
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#21
_roman_
Whataboutism. Hardware prices are changing. When you do not buy it and watch a certain product like I did with the Fractal Torrent Case, Arctic liquid Freezer II 420 and 360, another asus proart pa278qV you do not need it. You may regret it later.
When you want it you buy it. Do not expect prices will always go down. The next root cause to justify more prices will come or the end of life of that product.

I do not know what changed in past 20 years. There are books and strategies on how to maximise profits. Nintendo is a master of that.
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#22
lexluthermiester
AceKingSuitedI don't understand the complaints. You can go buy it before the increase instead of complaining about it. Nintendo is giving you 3 months to save up or think about it.

Or if you don't want a Switch, move along
Are you kidding with that?
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#23
Easo
Ah Nintendo, never change...
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#24
Visible Noise
EasoAh Nintendo, never change...
God I hope they don’t.
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#25
Vayra86
EasoAh Nintendo, never change...
They already have changed, they are now upcharging ports and a machine that plays said ports at, well, Steam Deck performance basically

Oh yeah and ofc they do their formulaic Pokemon and Mario games, once more.
I don't think Nintendo has much USP anymore, they've thrown that under the bus along with Microsoft and Sony, afraid to miss that distribution train... and honestly, their first party stuff is getting rather stale.
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