Monday, August 3rd 2026

NVIDIA GeForce RTX 50 Series Faces 30% Price Increase in South Korea

NVIDIA's GeForce RTX 50 series is rumored to see a price increase of about 20-30%, depending on the model, due to rapidly rising costs of GDDR7 memory from NVIDIA's VRAM suppliers. According to ZDNet Korea, South Korean importers and distributors have already informed the supply chain about this price hike, which could reach up to 30%. NVIDIA provides its add-in board partners with GDDR7 memory as a kit that includes both the GPU die and GDDR7, so any price increase from memory manufacturers affects AIBs and, ultimately, consumers.

Currently, each 2 GB GDDR7 memory module costs in the low 20s in USD. This spot pricing for GDDR7 means NVIDIA needs 16 of these modules for its flagship GeForce RTX 5090 GPU. This results in at least $320 being spent on GDDR7 memory for the flagship model, before adding the cost of the GPU die, research and development, and the margins for AIB partners. The situation remains challenging even in South Korea, the world's hub of DRAM production. Despite being home to SK hynix and Samsung, no one is exempt from these price increases, which are expected to continue.
Source: ZDNet Korea
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22 Comments on NVIDIA GeForce RTX 50 Series Faces 30% Price Increase in South Korea

#1
droopyRO
Back about 25 years ago when i got in to the PC world. Hardware was extremely expensive for us in Eastern Europe. Then from about 2007 onward the prices and wages started to match each other and we started to afford more hardware more often, a "golden age". The first big mining craze in about 2017-2018 was the first shock. Then from late 2020 to about 2022 was the second. And now, from 2026 comes the third, but this time, the bubble seems way to small to burst any time soon. And not only GPUs are affected but RAM and storage too :/
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#2
kondamin
droopyROBack about 25 years ago when i got in to the PC world. Hardware was extremely expensive for us in Eastern Europe. Then from about 2007 onward the prices and wages started to match each other and we started to afford more hardware more often, a "golden age". The first big mining craze in about 2017-2018 was the first shock. Then from late 2020 to about 2022 was the second. And now, from 2026 comes the third, but this time, the bubble seems way to small to burst any time soon. And not only GPUs are affected but RAM and storage too :/
Look at the financial news, it's not looking all that good for big AI and that's the only thing driving this madness
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#3
mechtech
Still waiting for a $750 rtx5050.............................
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#4
kondamin
mechtechStill waiting for a $750 rtx5050.............................
here have a preview
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#5
Let3r
mechtechStill waiting for a $750 rtx5050.............................
$750 MEGA SAVINGS! only 30 dollars a month for 36months for this next gen Nvidia powerhouse!
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#6
N/A
Well, if Nvidia is willing to offer a 5070 Ti Super with 10496 shaders and full ROPs at the current 5070 Ti prices, that might work for me. Maybe I'm even better off waiting for the 60 series.
But a 5070 12GB or even a fully enabled 5070 Super 18GB at $899 is absurd.
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#7
Gucky
Just 20$ for one 2GB GDDR7 chip? The die might be 300-400$.
The complete 5090 1000-1200$?
Still seems more then enough to sell for 2000-2500$, but current prices are 4000-5000$... (paid 2600€ (19% tax included) for my MSI 5090 Vanguard in Nov 2025)
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#8
RejZoR
Graphic cards were all released way above MSRP and you'd expect they'd at least hit that bs number after all this time, but nope, they'll be even more expensive than on launch. This shit is madness that needs to collapse entirely. And I hope NVIDIA gets burned so hard they'll be set back by entire decade. They've been living too comfy for way too long now. Something what Intel has experienced in CPU field against AMD would be delightful. Just for long enough there will again be actual competition and not this mafia "we own everything" nonsense.
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#9
Readlight
Only Nvida has money to start making own RAM chips.
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#10
droopyRO
RejZoRAnd I hope NVIDIA gets burned so hard they'll be set back by entire decade.
The US taxpayers would bail them out.
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#11
chrkeller
Going to be a long time before I upgrade from 4090. Not convinced the 6000 series will have a reasonably priced gpu that outperforms what I have.
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#12
Sithaer
droopyROBack about 25 years ago when i got in to the PC world. Hardware was extremely expensive for us in Eastern Europe. Then from about 2007 onward the prices and wages started to match each other and we started to afford more hardware more often, a "golden age". The first big mining craze in about 2017-2018 was the first shock. Then from late 2020 to about 2022 was the second. And now, from 2026 comes the third, but this time, the bubble seems way to small to burst any time soon. And not only GPUs are affected but RAM and storage too :/
Me and my bro got into the PC stuff around the same time, well with a 486 thanks to our father. 'I bet he regret that idea later on..'
Ofc when were were kids it was our father who paid for all of our hardware and I do recall him mentioning that this is not something cheap for us to ask for.

I did start buying some second hand hardware during my high school years from my saved up money from here and there 'like my 7800GT' but my first own PC I've built in 2008 had a good enough hardware that it could run anything I threw at it with a 8800GT and that I could afford back then.
I think even till this day that was my highest tier PC I've ever owned considering the time frame and the hardware we had at the time. 'My bro had a much more expensive 8800 GTX that wasn't much faster than my card'

I was also hit with the mining craze and thats why I was stuck with a 4GB RX 570 for ~3 years cause there was nothing to upgrade to within a reasonable budget.
Even tho I did get my current 5070 for my country's MSRP and got a good deal in general it was already pushing the limits of what I was willing to spend so it looks like that this thing will stay with me for a long time and lets not even talk about trying to upgrade to a whole new platform with DDR5..
Honestly at this point I'm just glad that I've finished almost all of my upgrades in the first part of 2025 so now I can just sit back and play my games and wait for this crap to pass.. 'Hopefully nothing with no warranty left in my system will die before that:oops:'
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#13
Athena
RejZoRGraphic cards were all released way above MSRP and you'd expect they'd at least hit that bs number after all this time, but nope, they'll be even more expensive than on launch. This shit is madness that needs to collapse entirely. And I hope NVIDIA gets burned so hard they'll be set back by entire decade. They've been living too comfy for way too long now. Something what Intel has experienced in CPU field against AMD would be delightful. Just for long enough there will again be actual competition and not this mafia "we own everything" nonsense.
MSRP is just that, a suggested price, before 2026, Nvidia actually had a program where they would offer OEMs a rebate of sorts so that they could sell it at MSRP
Since they got rid of this program, OEMs can't absorb such a price hike, so they keep raising prices above MSRP

If people wanted to send a message, then stop buying anything Nvidia related, but most just bitch and moan, and buy whatever Nvidia card
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#14
rusty caterpillar
ReadlightOnly Nvida has money to start making own RAM chips.
But they won't. They love scarcity of RAM and together with the DDR Cartel profiting out of it.
Let3r$750 MEGA SAVINGS! only 30 dollars a month for 36months for this next gen Nvidia powerhouse!
PowerHose for the user pocket, yes.
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#16
tsurugi
RejZoRGraphic cards were all released way above MSRP and you'd expect they'd at least hit that bs number after all this time, but nope, they'll be even more expensive than on launch. This shit is madness that needs to collapse entirely. And I hope NVIDIA gets burned so hard they'll be set back by entire decade. They've been living too comfy for way too long now. Something what Intel has experienced in CPU field against AMD would be delightful. Just for long enough there will again be actual competition and not this mafia "we own everything" nonsense.
Nvidia faces full market competition, and its high share is simply because others lack the capability to do this. Nvidia does not force you to buy their graphics cards. You do not want to encourage competition, but merely want to punish the most competitive and successful company in the market, as competition does not mean several companies must perform equally. This is no different from envying the rich, especially when their money is obtained through legitimate free exchange, which shows that Nvidia's products have helped many people, so people are willing to pay.
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#17
Dazz023
Well, Czech retailers (Alza.cz) didn't wait and it's already 30% up compared to last week, at least for 5090. Cards were 3700€ at launch, 2900€ at lowest point, 4150€ last week and 5580€ today.
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#18
RejZoR
tsurugiNvidia faces full market competition, and its high share is simply because others lack the capability to do this. Nvidia does not force you to buy their graphics cards. You do not want to encourage competition, but merely want to punish the most competitive and successful company in the market, as competition does not mean several companies must perform equally. This is no different from envying the rich, especially when their money is obtained through legitimate free exchange, which shows that Nvidia's products have helped many people, so people are willing to pay.
Oh god stop ass licking the rich.
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#19
JustBenching
tsurugiNvidia faces full market competition, and its high share is simply because others lack the capability to do this. Nvidia does not force you to buy their graphics cards. You do not want to encourage competition, but merely want to punish the most competitive and successful company in the market, as competition does not mean several companies must perform equally. This is no different from envying the rich, especially when their money is obtained through legitimate free exchange, which shows that Nvidia's products have helped many people, so people are willing to pay.
Well said. Usually it's envy, wanting to have what you are not capable off by taking it from someone else
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#20
PowerBuilder
Korea is a self-centered country with mutually exclusive nationalism more severe than expected, similar to Japan, so caution is required. However, international pressure is acting as a deterrent.
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#21
mechtech
kondaminhere have a preview
Mint
bye bye 9070 and hello 5050!! More money = gotta be better right?!?! And low profile and Nvidia so worth it!!
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#22
JimmyDoogs
High end GPU's are dead to me for the next few years.
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