Tuesday, November 3rd 2026

Xbox Loses Its First Chief Operating Officer Mid-Reset

Helen Chiang, Xbox's first-ever chief operating officer, has left Microsoft just three months after taking on the role. The news comes from a short internal memo by Microsoft Gaming CEO Asha Sharma, obtained by The Verge, which simply states that Chiang is leaving the company and thanks her for her years of service. No reason was given, and Xbox's VP of communications, Kari Perez, said the company doesn't discuss individual personnel matters. There's no successor yet either, so Chiang's duties will be split among other Xbox leaders for now, with Sharma promising more details on COO leadership once plans are finalized.

Chiang had been at Microsoft for around 21 years, starting in 2005 and moving to Xbox in 2007, where Sharma credits her with helping build Xbox Live. She later led Mojang and became corporate vice president of the Minecraft franchise in 2020. Sharma created the COO position in July as part of her reset of Xbox, and it came with end-to-end profit and loss responsibility across content, hardware, platform, and services. That same reset includes around 3,200 job cuts by the end of fiscal year 2027, with hundreds of jobs already gone. Losing the executive meant to hold the whole business together this early into the reset probably isn't the kind of stability Xbox was hoping for.

Update Oct 25th: A verified source familiar with the situation has told Eurogamer that Helen Chiang was "terminated for policy violations." This claim has not been independently verified.

Update Nov 3rd: Helen Chiang has since denied being "fired for a policy violation" in a recent LinkedIn post. She goes on to clarify more points about her departure. You can read her full post below.
Helen Chiang, Former Xbox COOClarity is Kindness

There has been some speculation about my abrupt departure from Microsoft, including claims that I was "fired for a policy violation". That's not accurate and while I won't turn this into a play-by-play, silence should not be mistaken for agreement. What has been said about my departure, and what has been left unsaid, has created a picture of me that I hardly recognize. It's important to me to set the record straight.

First, I did not leak confidential company information to the press. I have never communicated with any journalist outside the limited, company-authorized interviews I've done as part of my job. That includes every journalist who reached out this week seeking my side of the story.

Second, I did not leave XBOX to join a competitor. You don't spend two decades somewhere without developing a deep loyalty to the people, teams, and businesses you've helped build. XBOX was never just another stop in my career. My end game was always to keep building here.

Third, I did not engage in discrimination, bullying, harassment, insider trading, embezzlement, or other fraudulent activity. I stand by my record: both the results I delivered and the way I have treated people throughout my career. I won't let speculation define my character or erase that record.

Lastly, I did not leave because I was passed over for a bigger role. Since having children, I've been intentional about how I define ambition and success. I haven't actively sought out bigger roles or increased responsibilities, and the last time I interviewed for a job was in 2011. My reputation and results paved the way for the opportunities that followed. I went where the company believed I was needed and where I could have the greatest impact. I did not ask for my most recent role, either. I was promoted into it in July.

I believe in fairness, accountability, and holding ourselves to the standards we expect of others. Those standards only mean something when they're applied consistently. I have serious concerns about how they were applied in my case, and I believe those concerns deserve to be taken seriously.

I share this because I don't want my departure reduced to an inaccurate story about incompetence, ambition for the next big job, or a Nelson-level scandal. My story is about staying true to your core values, especially when it is hard. That's the legacy I hope to leave behind.

To everyone who has reached out with hugs, love, and support: thank you. So many of you have reminded me of the wonderful times we've shared over the past 20 years and the impact we've had on one another. Some of you I haven't been in touch with for several years, yet you still took the time to check on me. Others are people I've never even met, but you reached out anyway. That speaks volumes about the care and humanity in our industry and the connections that transcend where we work.

This is not how I ever imagined my story here would end. And it is not the whole story.
Sources: The Verge, via GamesRadar, Helen Chiang on LinkedIn
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30 Comments on Xbox Loses Its First Chief Operating Officer Mid-Reset

#1
Grimling
That was a fast one!
Helen entered the Arena!
Helen realized the Situation.
Helen left the Game!
Posted on Reply
#2
FreedomEclipse
~Technological Technocrat~
GrimlingThat was a fast one!
Helen entered the Arena!
Helen realized the Situation.
Helen left the Game!
Helen has left the chat.
Posted on Reply
#3
VoidRunner96
GrimlingThat was a fast one!
Helen entered the Arena!
Helen realized the Situation.
Helen left the Game!
not even the bonus was enticing... and they want to sell a 1.5k console in 2 years... So basically they want to move less units than the current Xbox and somehow this is good for the division?
Posted on Reply
#4
Grimling
VoidRunner96not even the bonus was enticing... and they want to sell a 1.5k console in 2 years... So basically they want to move less units than the current Xbox and somehow this is good for the division?
I think they want to make everything a streaming service.
You will have a small 10w Streaming Device called "X-Box".
Then you pay for your subscription and for any Hour of Playtime with your Digital ID, also to verify your Age, your Carbon Credit and your Social Credit Score.
Posted on Reply
#5
TechLurker
It's also possible that the position was temporary until they found a better person to take the role. Going by her previous roles, I'm not sure Helen would have been the best person for the position; just the best one they had temporarily.

Granted, I don't have a business degree, and nothing else has notably leaked about Helen in the past either, so it's neither good or bad news IMO.
Posted on Reply
#6
close
GrimlingI think they want to make everything a streaming service.
You will have a small 10w Streaming Device called "X-Box".
Then you pay for your subscription and for any Hour of Playtime with your Digital ID, also to verify your Age, your Carbon Credit and your Social Credit Score.
You won't need a special box, some LG TVs and Amazon Firesticks support Xbox streaming via the app. I think the main requirements are WiFi6E or above, and being able to pair a controller. Everything else is standard on any media device.
Posted on Reply
#7
Gucky
VoidRunner96not even the bonus was enticing... and they want to sell a 1.5k console in 2 years... So basically they want to move less units than the current Xbox and somehow this is good for the division?
People are already buying overprices PS5 Pros for 1500$, just to play a single game, which isn't out yet....
Imagine people buying the next 1500$ console just to play said game with an graphical update...
Posted on Reply
#8
FierceRed
DrUsmanSaleemChiang had been at Microsoft for around 21 years, starting in 2005 and moving to Xbox in 2007, where Sharma credits her with helping build Xbox Live. She later led Mojang and became corporate vice president of the Minecraft franchise in 2020.
Posted on Reply
#9
raineh
and it came with end-to-end profit and loss responsibility across content, hardware, platform, and services.
That feels like a right stitch up given xbox's death spiral.

Shouldn't that be Asha Sharma's responsibility if she's in charge?

Wonder who's the next on the list.
Posted on Reply
#10
FreedomEclipse
~Technological Technocrat~
Imo. They probably pushed her out.

Since she's been there 21years. She'll still get a nice severance package.

She most likely would have known months in advance that her time there was coming to an end and it was a case of tying up any loose ends she had, and setting the stage for whoever that would be taking her place.
Posted on Reply
#11
Thunderslat
I'm not sure Asha Sharma knows what she's doing. What in her background led to her becoming the head of Xbox? I see no history of gaming.
Posted on Reply
#12
jdrch
People like to diss Asha - and with her faked gaming background (which Fortune confirmed) - some of it is deserved. But let's be clear: the incumbent strategy was not working. Xbox has consistently operated more as a gateway drug to PC gaming than anything else.

The whole Helix MSRP thing doesn't really matter when a decent gaming PC will likely still cost 2x as much at release.
Posted on Reply
#13
Thunderslat
jdrchPeople like to diss Asha - and with her faked gaming background (which Fortune confirmed) - some of it is deserved. But let's be clear: the incumbent strategy was not working.
Both can be true.
Posted on Reply
#14
Grimling
closeYou won't need a special box, some LG TVs and Amazon Firesticks support Xbox streaming via the app. I think the main requirements are WiFi6E or above, and being able to pair a controller. Everything else is standard on any media device.
Sure, that is possible. But MS has not full control over those Devices, and so Data mining is limited for MS. And not everyone has or can afford an LG Spy-TV. Why not cheaply produce a streaming box that you have full control over, that gives you another way to gather data and that works with every tv, projector or monitor out there?
Posted on Reply
#15
Craptacular
ThunderslatI'm not sure Asha Sharma knows what she's doing. What in her background led to her becoming the head of Xbox? I see no history of gaming.
Microsoft CEO has stated that she was picked because of her background in user acquisition and scaling.

Nadella highlighted Sharma’s extensive experience in scaling services to billions of users, most recently at Microsoft, and previously as Chief Operating Officer at Instacart and a Vice President at Meta. He emphasized her ability to build and grow platforms, align business models for long-term value, and operate on a global scale – skills he deems “critical in leading our gaming business into its next era of growth.”
Posted on Reply
#16
Athena
Update Oct 25th: A verified source familiar with the situation has told Eurogamer that Helen Chiang was "terminated for policy violations." This claim has not been independently verified
If this is true, this story got more interesting...
Posted on Reply
#17
close
GrimlingSure, that is possible. But MS has not full control over those Devices, and so Data mining is limited for MS. And not everyone has or can afford an LG Spy-TV. Why not cheaply produce a streaming box that you have full control over, that gives you another way to gather data and that works with every tv, projector or monitor out there?
Game streaming only works via the Xbox app so MS already has access to everything related to the gaming part. The app is a few extra permissions away from a lot more data. And it already exists so using it as a streaming client for any smart device has almost 0 marginal cost compared to hardware. Going the hardware route is very expensive even for a "cheaply produced" device. The cheapest Amazon Fire Stick that fits the bill is over 100EUR and you can bet it's heavily subsidized.

It's not impossible but MS would be an "also ran" competing with established manufacturers on an already crowded media box market. Nobody wants multiple boxes so MS would have to build a box that can do it all. Installing an app is cheaper and easier for the users too. MS would intentionally limiting their reach if they want to have users buy more hardware instead of using a free app. But not the first time they make a calculated mistake.

P.S. On the article's topic, the update confirms the initial suspicions. The very brief "k thx bye" was a sure sign of unilateral dismissal.
a short internal memo by Microsoft Gaming CEO Asha Sharma ... simply states that Chiang is leaving the company and thanks her for her years of service
Posted on Reply
#18
Grimling
closeGame streaming only works via the Xbox app so MS already has access to everything related to the gaming part. The app is a few extra permissions away from a lot more data. And it already exists so using it as a streaming client for any smart device has almost 0 marginal cost compared to hardware. Going the hardware route is very expensive even for a "cheaply produced" device. The cheapest Amazon Fire Stick that fits the bill is over 100EUR and you can bet it's heavily subsidized.

It's not impossible but MS would be an "also ran" competing with established manufacturers on an already crowded media box market. Nobody wants multiple boxes so MS would have to build a box that can do it all. Installing an app is cheaper and easier for the users too. MS would intentionally limiting their reach if they want to have users buy more hardware instead of using a free app. But not the first time they make a calculated mistake.
Maybe you are absolutely correct about this, and MS is better off to abandon any X-Box Hardware. Maybe people will accept that and using the app on whatever device they have. Only time will tell right?
Posted on Reply
#19
DeathtoGnomes
DrUsmanSaleemUpdate Oct 25th: A verified source familiar with the situation has told Eurogamer that Helen Chiang was "terminated for policy violations." This claim has not been independently verified.
having sex with her secretary in her office during business hours will do that to ya
Posted on Reply
#20
Tess
AthenaIf this is true,
It is.
Athenathis story got more interesting...
Not sure... she was straight up canned tho. I've heard a few things but it sounds to me like a cat-fight.
Posted on Reply
#21
Leiesoldat
lazy gamer & woodworker
Yeah the sentence thanking for years of service telegraphs that she was terminated without any successor lined up. Typically a company would have a more prepared statement if someone was retiring or being assigned elsewhere with a backfill already in place. That short statement communicates a terse and tense situation at the company.
Posted on Reply
#22
FreedomEclipse
~Technological Technocrat~
Second, I did not leave XBOX to join a competitor. You don't spend two decades somewhere without developing a deep loyalty to the people, teams, and businesses you've helped build. XBOX was never just another stop in my career. My end game was always to keep building here.
Pay me enough and I'll jump ship. Doesnt matter if ive been there 50 years. If a potential employer is willing to pay more for my skills.

Of course i'll see if current employer is willing to match
Posted on Reply
#23
PlumdBob
ThunderslatI'm not sure Asha Sharma knows what she's doing. What in her background led to her becoming the head of Xbox? I see no history of gaming.
This exactly. They hired someone, whom according to her bio, had never picked up a video game until she was trying to figure out what an Xbox was after MS hired her as the Master Chief of gaming or whatever. Corporations value the inside the box brainwashed types more so than anyone who knows anything about well um, anything.. lol.
Posted on Reply
#24
TheGuruStud
ThunderslatI'm not sure Asha Sharma knows what she's doing. What in her background led to her becoming the head of Xbox? I see no history of gaming.
same goes for this one fired lol
Posted on Reply
#25
A Computer Guy
Helen could have just kept it short, something like … My abrupt departure has nothing to do with the random crap you read on the internet. I’m out of here bye … Now I’m suspicious there is a deeper story behind the departure and GN should investigate.
AthenaIf this is true, this story got more interesting...
I wonder if she used a competitor AI instead of Copilot which I imagine could be a potential policy violation.
Posted on Reply
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