Saturday, November 10th 2007
Google Gets Into In-game Advertising
Google said Thursday it is testing ways to deliver ads in computer games but declined to comment on the Internet buzz that it will be in the market by year's end.
Source:
Yahoo! News
We think this rich environment is a perfect medium to deliver relevant, targeted advertising that ultimately benefits the user, the video game publisher and the advertiser,
We are currently in tests to determine the best approach to in-game advertising.the Internet colossus said in a written response to an AFP query. Google bought in-game advertising firm AdScape for 23 million dollars in February. Advertising in video games is considered a powerful marketing tool because messages can be tailored to precise demographic groups and players focus intensely on game scenes, remembering what they see there.
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