Friday, August 15th 2008

AMD Aims Higher, 50% Market-share in Discrete-graphics in Sight

Following the release of the R700 Spartan, the most powerful graphics card till date, AMD has noted that the ATI Radeon HD 4800 series products has boosted the company's market share in the discrete graphics industry from 30% to 40%. This has triggered optimism with the company, it expects to achieve the 50% mark against rival NVIDIA corporation, and that's as soon as late 2008, continuing the introduction of its products, surpass NVIDIA in 2009.

AMD also noted that it expects its discrete graphics card to IGP ratio in notebook shipments will be 35:65 in 2009. Meaning there will be growth in the sales of notebooks with discrete graphics in general against integrated graphics. NVIDIA rubbished AMD's comments saying it has the performance lead with its GeForce 200-series graphics products, while AMD claimed its Radeon HD 4800-series were clearly the more advanced lot.
Source: DigiTimes
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77 Comments on AMD Aims Higher, 50% Market-share in Discrete-graphics in Sight

#26
MadClown
Even with ATI being the "underdog", they're allways the topdog in my book for the quality, but now they're pushing quantity of those quality frames, go ATI and AMD
Posted on Reply
#27
GPUCafe
GPU Cafe Representative
farlex85Crysis is optimized for nvidia, and will always favor them in charts, and given that chart I'm not even so sure they would. Tri-sli isn't gonna scale very well, that may be just about equal going off that.
I think its the other way, SLI is optimized for Crysis. :p

The definition of the fastest setup depends on so many variables, so either camp wont be technically wrong in claiming the crown.
Posted on Reply
#28
btarunr
Editor & Senior Moderator
waver_012xR700 is faster than 3x GTX 280 in most benchmarks and cheaper :D

techreport.com/articles.x/15293/5
OK...I was...wrong. GTX 280 x3 is chopped. NVIDIA is talking crap.
Posted on Reply
#29
Darkrealms
Jelle MeesBecause it does. Look, I am not an Nvidia fan. But when it comes to single-GPU performance Nvidia wins. The ATI 4870X2 is faster, but look at the amount of power it uses.

I don't know in wich country you live in, but where I live electricity is not cheap. If you own the 4870X2 for a year or more, then the Nvidia GTX280 is a lot cheaper, a lot.
For a single GPU solution yes Nvidia wins. BUT for a single CARD solution ATI wins. That is all people are saying. That can not be argued with at this time. The 4870x2 right now is THE fastest card.
mdm-adphThey don't even need to claim it -- they have legions of zealots to do it for them. :shadedshu
Don't start it can be said the same for both sides. I am an NV fan and they aren't the fastest right now.

ON TOPIC
I didn't realize ATI's new chipset was that good. I mean I heard good things about its possibilities.
Makes me happy. AMD needs to start being more competitive in the market (market share).
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#30
Weer
btarunrOK...I was...wrong. GTX 280 x3 is chopped. NVIDIA is talking crap.
Don't give up so easily. That review has mostly wrong figures, such as 260 SLi beating 280 SLi, and nVidia has the edge in Crysis so they technically still win. Although, yeah, AMD has placed 800 ALU's on a single GPU.. obviously they're going to win some battles. They did what they had to in order to win, no matter the manufacturing cost. nVidia could easily knock them out again, and they very likely will. I wouldn't be against AMD, if only their architecture wasn't so dated and they would finally move to Scalar. But this competition is great. I just think that nVidia fanboys want nVidia to come out a head a little bit.
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#32
[I.R.A]_FBi
What pisses me off the most in this round of gpu battles is, arguments that werent valid when ati was at the bottom, now stand when nvidia is at the bottom, for shame you sensless fanbois
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#33
btarunr
Editor & Senior Moderator
WeerJesus Christ. Where did you find such senseless propoganda?
From Alienware. Please choose your words better. There are better ways to disagree with things.
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#34
Siman0
well if they even come close to actually surpassing the 4870 all DAAMIT has to do is use the extra/expand the die size to the same as Nvidia's; or they could jest increase the bit rate on the GDDR5 or actually clock it up to GDDR5's standards....with the R800 they increased the transistor count vary little so i suspect they are going to either increase the reference clock for the GDDR5 or incense the bit rate
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#35
waver_01
WeerDon't give up so easily. That review has mostly wrong figures, such as 260 SLi beating 280 SLi, and nVidia has the edge in Crysis so they technically still win. Although, yeah, AMD has placed 800 ALU's on a single GPU.. obviously they're going to win some battles. They did what they had to in order to win, no matter the manufacturing cost. nVidia could easily knock them out again, and they very likely will. I wouldn't be against AMD, if only their architecture wasn't so dated and they would finally move to Scalar. But this competition is great. I just think that nVidia fanboys want nVidia to come out a head a little bit.
your entire post is flawed
That review has mostly wrong figures, such as 260 SLi beating 280 SLi
oh riiight the review is to blame
and nVidia has the edge in Crysis so they technically still win
it's just one game so they dont win AT ALL
I wouldn't be against AMD, if only their architecture wasn't so dated and they would finally move to Scalar.
wow what? outdated?

Rv770 is twice as efficient as GT200 in terms of die size/perf.
They did what they had to in order to win, no matter the manufacturing cost.
manufacturing costs are very low with Rv770 so I dont know what you're trying to say
I just think that nVidia fanboys want nVidia to come out a head a little bit
:rolleyes:
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#36
mdm-adph
All I've figured out from this whole thing is that there are a LOT of people everywhere that are suddenly very pissed off that ATI now has the fastest card. :twitch:

I mean, come on -- if you're an Nvidia fan, you shouldn't be getting defensive. ATI now has the fastest card, big deal.

It'll change in a few months, and then it'll change back again, and again, and so on and so on until ray-tracing is perfected and graphics have become so realistic-looking that there's no need to advance technology any further.

So, please, Nvidia fans: please be good sports about this. Stop with the name-calling and the insults. Don't think of it as Nvidia "losing" -- you're just "passing the performance crown" for a little while.

It's not this:

ATI --> :nutkick: <-- Nvidia

It's this:

ATI --> :toast: <-- Nvidia
Posted on Reply
#37
X1REME
hey dudes hd4870x2 cf beats anything nvidia has ever made or even ever thought of lol (except crisis) which is rigged most likely or unoptimised for the amd/ati on purpose. nvidia`s new plan are to send patches out from games to disable dx10 support so that nvidia stands a chance again. like anandtech did with 2 games making nvidia win when all the other sites say the contrary. well enjoy ur nvidia cards that are soon gonna explode (thermal package cheap/faulty)from what ive heard and seen lol

technology will always improve and get smaller in power usage and higher in performance
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#38
Megasty
Wow, this thread has completely blown me over. At first, I thought it was about AMD evening up the market share in the discrete gfx department - then it switched over to 3 GTX280s vs 2 4870x2s. Anyway, Crysis is completely defeated by both options even though the 3 GTX280s have a few more fps here & there. I bet ppl will still be using the first game (in all its coded bs) as a benchmark long after the trilogy is over :rolleyes: AMD has finally returned us to the old days where they could either keep up with NV or thump them into the ground, no matter what the methodology.

Now if I can only find a BB with the card b4 the 31st... :toast:
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#39
PCpraiser100
X1REMEhey dudes hd4870x2 cf beats anything nvidia has ever made or even ever thought of lol (except crisis) which is rigged most likely or unoptimised for the amd/ati on purpose. nvidia`s new plan are to send patches out from games to disable dx10 support so that nvidia stands a chance again. like anandtech did with 2 games making nvidia win when all the other sites say the contrary. well enjoy ur nvidia cards that are soon gonna explode (thermal package cheap/faulty)from what ive heard and seen lol
Personally, I think Crysis is not realistic anymore. I think its overkill in many ways. The shaders barely scale with any textures, post processing barely affects the distant textures and shaders, the AA isn't traditional multisampling, and the Physics in the game are completely unnecessary due to the number of resources it takes up. I like Half-Life 2 WAAAAY better this way, Valve barely uses shaders in the game only on NPCs and specific story-line props and vehicles. The textures, water, shadow, and volumetric details blow me away since they perfectly scale between each other. Not too detailed, not too incompatible. Perfect:toast: As for DX10, I don't know the reason why this is such a big issue as shaders are the cuprits to this frenzy. Thinking about games like Bioshock and Gears of War makes me think that its the developers that we should be worrying about, not the APIs and graphics cards. I remember the old days as barely any titles affected the gaming world unless if it were to promote something, like DX9 along with Crossfire and SLI. Now this is a more past-time version of right now. As we're not staying compatible anymore, we are just giving developers more fuel to piss the community off. This is kind of linked to the gaming consoles like PS3 and Xbox 360. Developers are not fully the culprits as its console gamers who keep asking "Can you develop games that blow me away with my LCD TV?" and the developers, who are just trying to fit with our PC requests like "I own a shitty dell so can you make this game run on it?" can be very challenging as to support those two kinds of requests, they have work in not only one game project, but two game projects. So what do they have to do? Make compromises for performance and stability. Thus, taking longer to create games rather than releasing them. The solution? Well if most of the world threw away their consoles and bought decent PCs (or vice-versa) this will put a more positive effect on the game industry. We should promote that instead if playing the same ol' titles until Half-Life 2 Episode Three is released.
Posted on Reply
#40
btarunr
Editor & Senior Moderator
yogurt_21nvidia may release a driver that fixes tril sli, but then again amd could also release a driver to enable the sideport on the 4870x2 potentially increasing scaling.
That weapon is left in its stash...to counter 55nm G200s methinks.

I know this is Fudzilla but...www.fudzilla.com/index.php?option=com_content&task=view&id=8899&Itemid=34

HD 4850 X2 gives the GTX 280 a sound thrashing.
Posted on Reply
#41
mdm-adph
btarunrThat weapon is left in its stash...to counter 55nm G200s methinks.

I know this is Fudzilla but...www.fudzilla.com/index.php?option=com_content&task=view&id=8899&Itemid=34

HD 4850 X2 gives the GTX 280 a sound thrashing.
Seeing as how cheap one HD 4850 is these days, they should be able to go lower than $400 for that 4850 X2, perhaps keeping pace with whatever lower price Nvidia will inevitably put on the GTX 280.

Man, it's an exciting time for low prices! :laugh:
Posted on Reply
#42
magibeg
btarunrOK...I was...wrong. GTX 280 x3 is chopped. NVIDIA is talking crap.
You go up in my books not for admitting one company is talking crap or better than the other, but because someone admitted due to evidence their opinion needed to be re-evaluated. :toast:


I'm not sure AMD will be able to pull off 50% market share or not however they do seem fairly confident which makes me wonder when the next die shrink will happen.
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#43
PP Mguire
Single fastest card = 4870X2
Single fastest chip is GTX280

Lets make the playing grounds more fair. It isnt exactly fair to compare 1 GPU to 2 GPUs. The 2 GPUs will almost always win in any scenario.
Lets put 2 G200 chips on a single board and see whos the winner. Im sure we'll find Nvidia wills till be top single card performance king. Not a fanboi but just stating the facts.

Sad thing is though i think we'll have to wait till 55nm process to see any kind of G200 GX2 variance.
Posted on Reply
#44
GPUCafe
GPU Cafe Representative
mdm-adphAll I've figured out from this whole thing is that there are a LOT of people everywhere that are suddenly very pissed off that ATI now has the fastest card. :twitch:

I mean, come on -- if you're an Nvidia fan, you shouldn't be getting defensive. ATI now has the fastest card, big deal.
Early adopters of GTX280 should thank AMD, for getting 15-20% of their money back. :D Props to Nvidia's partners for adopting such a move, I'm sure the goodwill they have gained through this will result in brand loyalty.
btarunrThat weapon is left in its stash...to counter 55nm G200s methinks.

I know this is Fudzilla but...www.fudzilla.com/index.php?option=com_content&task=view&id=8899&Itemid=34

HD 4850 X2 gives the GTX 280 a sound thrashing.


Note: This is the PR slide from AMD ;)
Posted on Reply
#45
WarEagleAU
Bird of Prey
I dont think Nvidia could viably put two GTX2XX cores on a single card the way AMD does. Given the die size, I dont see that happening. However, if Nvidia were able to do it, Id respectfully bow out of my previous statement. Regardless of two gpus, its still a single card.

With the prices and performance of ATIs cards growing (and shrinking for prices) 50% market share is more than in the realm of possibility.
Posted on Reply
#46
Darkrealms
WarEagleAUI dont think Nvidia could viably put two GTX2XX cores on a single card the way AMD does. Given the die size, I dont see that happening. However, if Nvidia were able to do it, Id respectfully bow out of my previous statement. Regardless of two gpus, its still a single card.

With the prices and performance of ATIs cards growing (and shrinking for prices) 50% market share is more than in the realm of possibility.
They did it with the 9800x2 so they probably could. I don't think it would sell for the price they would have to make it. Nvidia may be content till next round just for the fact that the 4870x2 didn't take the world by storm and there are many "fanboys" out there that are still arguing its not faster. Just a thought but who knows
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#47
PP Mguire
I dont think Nvidia could viably put two GTX2XX cores on a single card the way AMD does. Given the die size, I dont see that happening. However, if Nvidia were able to do it, Id respectfully bow out of my previous statement. Regardless of two gpus, its still a single card.
I know what your saying but i was talking 55nm G200 chips and regardless of single card or not a single G200 is more powerful than a single RV770.
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#48
zithe
PP MguireI know what your saying but i was talking 55nm G200 chips and regardless of single card or not a single G200 is more powerful than a single RV770.
Not by a hell of a lot.
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#49
PCpraiser100
zitheNot by a hell of a lot.
zithe is right. In fact, NEWS FLASH ATI's RV770 cores are not showing full performance expectations due to driver optimization issues. If Nvidia thinks this will be easy, think again. With the 8.8 drivers on the way, HD 4870 will probably be right up to the GTX 280's face as well as HD 4850 with the GTX 260. Do you remember the Hd 3870's performance went it first came out? Once, the card could only top out at 12fps on Crysis and 15fps on HL2 EP2 (2560x1600) with max settings. Now, its maxed at 19fps on Crysis and 29fps on HL2 EP2. As for the Hd 4000 series with their 800 streams of graphics horsepower along with a little more transistors, the newest drivers will give the HD 4850 and the Hd 4870 a lot more extra juice than expected.
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#50
PP Mguire
Lol same ol wait for drivers game.
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