The CEO of Electronic Arts (EA), John Pleasants confirmed that the company will publish Battlefield 3, the newest addition to the Battlefield franchise, which is one of the most popular online team-based tactical-shooter games. Pleasants spoke with TechFragments, during a presentation at the William Blair Growth Stock Conference in Chicago. "I've had the luxury of looking at Battlefield 3 over at DICE in Sweden and was highly impressed by the way the team is working on that product. Of course, that's not in [this] fiscal year, but that is a product that is looking very good.", he said.

The source also shed some light on the game, which inherits its gameplay from Battlefield 2, and will be similar to it. The game will support up to 40 players per team, will feature 24 different vehicles, and 17 different weapons. Some kinds equipment need to be unlocked in order to use them, which serve as achievements in online play. From what EA says, the game will not make it this year, though it is likely that it will hit stores in the winter holiday season of 2010. A beta could serve as prelude to the launch, which may arrive by summer of 2010, according to the source.