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ADATA XPG New NOVAKEY RGB DDR5 Gaming Memory Wins CES 2026 Best of Innovation Award

XPG, a fast-growing provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts and gaming brand of ADATA Technology, the world's leading brand for memory modules and flash memory, proudly announces that its gaming brand XPG has received the CES 2026 "Best of Innovation" Award for the NOVAKEY RGB DDR5 Gaming Memory (Project INFINITY). Selected from thousands of entries, this top honor recognizes XPG's pioneering design and engineering excellence. As the world's first gaming memory to feature an Infinity Mirror lighting design, NOVAKEY not only delivers exceptional performance but also embodies XPG's ESG-driven innovation, combining cutting-edge technology with eco-conscious craftsmanship to create a new "vision" in green gaming-a perfect reflection of ADATA's deep design heritage and superior R&D capability.

Infinite Mirror Design, Redefining Gaming Aesthetics
Responding to the trend of glass-sided PC cases, the XPG design team incorporated Infinity Mirror optics into the NOVAKEY heatsink, allowing users to witness a mesmerizing play of reflections that creates a tunnel-like visual extending infinitely through light and time. What sets it apart is the multi-dimensional illumination - each viewing angle reveals a different depth of radiant detail, offering a truly dynamic visual experience.

Global Channel SSD Shipments Fall 14% in 2024; Market Becomes More Consolidated

TrendForce's latest research indicates that the global client SSD market experienced a price low in 2023, followed by gradual stabilization of supply and demand and a price rebound in 2024. However, retail SSD sales face challenges due to ongoing weak consumer electronics demand and notebook SSD attach rates reaching 100%. This has led to reduced shipments from SSD module makers. Channel SSD shipments for 2024 are projected at 101 million units, reflecting a 14% YoY decrease.

TrendForce has released its 2024 rankings for SSD module makers based on shipment data of their own-brand SSDs in the channel market. The top five companies now control over 80% of the market, signaling ongoing consolidation. Kingston remains the leading brand with a 36% market share, supported by its extensive channel presence and product reliability. ADATA ranks second with 13%, driven by aggressive marketing of gaming and premium consumer products, along with the quick deployment of PCIe 4.0 and 5.0 SSDs.

ADATA INDUSTRIAL Debuts at Embedded World North America 2025

ADATA INDUSTRIAL, a global leader in industrial-grade embedded memory, will make its first appearance at Embedded World North America 2025 (Booth #7060), showcasing the theme "Driving the Infinity of AI." This strategic expansion into the U.S. market underscores ADATA INDUSTRIAL's commitment to empowering intelligent transformation across vertical markets with high-performance PCIe Gen 5 SSDs, DDR5 DRAM modules, intelligent software, and enterprise-grade storage solutions under ADATA's enterprise brand, TRUSTA. Together, these innovations form a complete edge-to-cloud storage ecosystem for AI, automation, and other high-demand industrial applications.

Cutting-Edge Hardware & Intelligent Management Platform
To meet the extreme demands for data processing speed and system stability in next-generation AI applications, ADATA INDUSTRIAL will showcase a range of advanced products:
  • Industrial-grade SSDs: Supporting the latest PCIe Gen 5 interface in U.2 form factors and leveraging advanced eTLC and BiCS8 3D NAND flash, these SSDs deliver outstanding bandwidth and endurance—ideal for high-speed data logging and real-time analytics.
  • Industrial-grade DDR5 Memory Modules: Featuring robust technologies such as Clock Drivers (CKD), Power Management ICs (PMIC), and On-Die ECC, these modules ensure signal integrity and data accuracy even in complex electromagnetic environments and prolonged operation, providing a stable computing backbone for edge servers and AI accelerators.

Server DRAM Pricing Jumps 50%, Only 70% of Orders Getting Filled

Server memory has become the scarcest commodity in tech. According to DigiTimes, Samsung and SK Hynix quietly circulated fourth-quarter contract appendix that retroactively increased RDIMM prices by 40-50%. Even hyperscalers that signed agreements in August must now pay the new rate or risk losing their queue position. The two Korean manufacturers simultaneously reduced confirmed allocations by 30%, pushing Tier-1 U.S. and Chinese cloud order books to an effective 70% fill rate and eliminating the safety stock most buyers believed they had secured. Module manufacturers such as Kingston and ADATA now pay $13 for 16 GB DDR5 chips that cost $7 six weeks ago, an increase large enough to erase entire gross margin.

Smaller OEMs and channel distributors have been told to expect 35-40% fulfillment through the first quarter of 2026, forcing them either to gamble on the spot market or idle production lines. Even the older DDR4, now reduced to 20% of global DRAM output, is affected. Switches, routers, and set-top boxes that still use DDR4 are suddenly facing very long lead times because no fabrication plant wants to allocate wafers to trailing nodes. Analysts at TrendForce now forecast that the DRAM shortfall will outlast the 2026 hyperscaler build-out, meaning the industry's next relief valve may not be new capacity but a potential demand contraction, an outcome no manufacturer is willing to budget for.

ADATA Launches New SR800 Magnetic Power Bank SSD

ADATA Technology Co., Ltd., the leading global memory brand, today announced the SR800 Magnetic Power Bank SSD, a revolutionary product and the world's first to combine external storage with a power bank. Recognizing that modern content creators rely heavily on smartphones for shooting and editing, the SR800 features an industry-first two-in-one modular design. Through a groove design on its power bank's back, the power bank and external SSD are perfectly combined to meet diverse usage scenarios. This innovation not only solves the limitation of a single port on mobile devices but will also enhance convenience and change the way content creators' film, enabling them to truly travel light and focus on capturing every brilliant moment.

Fast Charging and Fast Storage in One: A Perfect Snap for Mobile Creation
Many creators simultaneously face the dilemma of insufficient battery power and storage space, constrained by a single phone port. While current external expansion hubs offer a temporary solution for charging and recording at the same time, they often require additional phone mounts or brackets, inhibiting the convenience of mobile filming. The SR800 was born to provide video creators with both efficiency and convenience. Its external SSD features the USB3.2 Gen 2x2 interface, delivering read/write speeds of up to 2,000 MB/s—approximately 20 times faster than traditional external hard drives—and offers a massive storage capacity of up to 2,000 GB. The power bank is equipped with 5,000mAh of power, supporting up to 20 W Type-C wired fast charging and 15 W magnetic wireless charging. This not only achieves the ideal "charge and store" scenario but also makes on-site backups and cross-device editing effortless, upgrading the smartphone into a more professional mobile workstation.

TRUSTA, FADU, and Giga Computing Forge Strategic Alliance to Build Next-Gen Enterprise SSD Ecosystem

TRUSTA, the enterprise storage brand of memory leader ADATA Technology Co., today announced a strategic partnership with FADU Inc. and Giga Computing Technology. The three companies will jointly deliver high-performance enterprise SSD solutions tailored for next-generation server platforms. This collaboration not only underscores their shared commitment to power efficiency and sustainability but also addresses the surging infrastructure demands of the AI era, accelerating the global computing landscape.

AI Era Brings Unprecedented Storage Demands - Green, Efficient Solutions Emerge
With the rapid growth of AI applications, large language models (LLMs) and diverse edge computing workloads are multiplying, placing unprecedented pressure on data center storage. In this context, ADATA's TRUSTA enterprise SSDs powered by FADU controllers have been validated and deployed on Giga Computing's latest server platforms, featuring both Intel Xeon 6 and AMD EPYC 9005 series processors. These solutions deliver high-performance computing with significantly improved power efficiency, helping customers reduce massive energy consumption generated by AI inference workloads.

Tight Upstream Supply and Restocking Drive 2024 DRAM Module Revenue Growth of 7%

TrendForce reports that following the completion of inventory digestion in the downstream consumer market concluded at the end of Q4 2023, DRAM suppliers shifted focus towards HBM and server DDR5 products, leading to tighter supply for other DRAM types. This increase in demand pushed overall DRAM prices higher, encouraging module manufacturers to replenish stocks and boost procurement. Consequently, the global DRAM module market achieved USD 13.3 billion in revenue in 2024, a 7% YoY increase that reversed the 28% decline experienced in 2023.

In the latter half of 2024, demand momentum declined due to rising module prices. Module manufacturers struggled to transfer these high chip costs to distribution channels, limiting sales. To stay competitive, some aimed to enhance costs structure by increasing their purchase of cheaper server reball chips.

ADATA Launches SD820 and SC735 External Solid-State Drives

As the demand for high-resolution video creation, large game files, and mobile office solutions continues to surge, consumers increasingly seek fast, lightweight, and resilient mobile storage options. In response, ADATA, a global leader in memory and storage solutions, today launched two rugged military-grade external solid-state drives: the SD820 and SC735. Both products elevate the robust design philosophy of ADATA's classic external storage lineup, featuring USB 3.2 Gen 2 x2 and USB 3.2 Gen 2 interfaces for high-speed transfers, drop resistance, and ultimate portability. These drives offer powerful data protection for adventurous, on-the-go consumers ready to explore at a moment's notice.

Designed for outdoor creators and extreme adventurers, the SD820 combines a 26.5 g lightweight body with exceptional durability, ensuring effortless portability. Featuring a shock-resistant outer layer and sturdy build, it passes the MIL-STD-810G 516.6 drop test, withstanding falls from 1.22 meters, while its IP68 waterproof and dustproof rating ensures complete dust resistance and survival in 1-meter-deep water for 60 minutes—resilient against rain and harsh conditions. Equipped with a USB 3.2 Gen 2 x2 interface, the SD820 delivers read and write speeds of up to 2000/2000 MB/s, 20 times faster than traditional external hard drives. Available in 1000 GB, 2000 GB, and 4000 GB capacities, it's ideal for content creators and photographers to edit large files on the go. Whether facing sudden downpours during outdoor shoots or accidental drops during travel, the SD820 maintains top performance and ensures data safety.

XPG Launches New Flagship VALOR AIR PRO Case and MAESTRO PLUS Air Cooler Series

With the global rise of esports culture and streaming platforms, consumer demand for PC hardware customization has grown rapidly, driving innovation in the case market. Users are looking for products that offer both high performance and excellent heat dissipation, as well as a design that reflects their personal style. Spacious interiors that allow flexible upgrades, paired with sleek aesthetics, have become the top choice in the market. To meet the continuous needs of both novice and experienced DIY PC enthusiasts, XPG is launching its new flagship case, the VALOR AIR PRO, along with its first-ever air cooler, the MAESTRO PLUS series. With a more comprehensive product line, XPG aims to meet the diverse needs of entry-level to advanced gamers, allowing everyone to enjoy the fun of building a PC.

ADATA XPG Launches Industry-leading SPECTRIX S65G RGB Gen 4 SSD

ADATA Technology, a global leader in memory modules and flash storage products, has announced a groundbreaking release from its high-performance gaming brand, XPG. Designed for esports elites, tech enthusiasts, and overclockers alike, the new SPECTRIX S65G RGB Gen 4 Solid State Drive (SSD) brings a new level of performance and aesthetics to the global gaming market.

According to research firms, demand for RGB-enabled gaming equipment in the consumer PC market has seen steady growth in recent years, with a compound annual growth rate (CAGR) of approximately 10% from 2019 to 2024. Over the next five years, RGB accessory shipments are projected to maintain a CAGR of 8-10%, reflecting continued momentum in personalized and visually immersive gaming setups. In response, XPG has launched the SPECTRIX S65G, combining brilliant RGB illumination with blazing-fast 6,000/5,000 MB/s read/write speeds, creating the fastest RGB gaming SSD on the market. With its signature "X" design and brand spirit, it embodies the pursuit of performance and passion - ensuring your gaming rig never lacks a final, finishing touch.

ADATA Trusta Highlights SSD Power Efficiency for AI Servers at OCP APAC 2025

TRUSTA, the enterprise storage brand of memory leader ADATA, announced its first-ever participation in the Open Compute Project APAC Summit, the annual technical conference for the open compute industry in Asia-Pacific region, debuts in Taiwan this year, gathering industry leaders to focus on innovations in data centers and AI infrastructure. In collaboration with FADU, a leading enterprise SSD controller brand, TRUSTA is showcasing their latest technological achievements, presenting a key solution for the sustainable development of data centers in the AI era.

TRUSTA Emphasizes SSD Power Efficiency Amid AI Boom and Corporate Sustainability Challenges
With the explosion of AI applications, data centers are facing unprecedented storage pressure. Since 2012, the computing power required for large language models has grown 4.7 times annually. Industry forecasts indicate that by 2030, the data volume for AI inference will surpass that of training data by 3.8 times, with energy consumption demand reaching 1.65 times that of 2023. At the same time, generative AI is accelerating the widespread adoption of synthetic data to surpass real-world data. The resulting data explosion—combined with the 24/7 operation of modern data centers—is intensifying the conflict between technological innovation, energy demand, and carbon emissions.

ADATA XPG Launches VALOR NANO Compact Cases with the All-New PYMCORE SFX PSU

XPG, Unlike the past when creators and gamers had to settle for bulky tower PCs dominating their desktops, NVIDIA SFF-Ready standard now offers a high-performance, compact solution that optimizes internal space and thermal efficiency. Responding to the growing demand for "no-compromise performance in a space-friendly design," XPG introduces the VALOR NANO series—featuring the new VALOR AIR NANO and VALOR MESH NANO cases, both NVIDIA SFF-Ready certified. To deliver extreme performance and enhance the gaming experience, XPG also unveils the compact yet powerful PYMCORE SFX PSU. This dream combo allows users to create a desktop setup that balances aesthetic minimalism with uncompromising hardware performance which redefining the tech lifestyle experience.

Say Goodbye to Crowded Desktops! XPG SFF-Ready Combo is the Ideal Solution for Creators and Gamers
According to the reports, the SFF motherboard market is expected to grow to USD 6.2 billion by 2032, with a CAGR of approximately 6.5% [1], showing consumers' increasing emphasis on personal space quality. GPU which often require significant space, have also driven the market toward high-performance yet minimalist PC platforms, thanks to NVIDIA's introduction of the SFF-Ready standard. This initiative has gradually shifted industry focus and further spurred the growth of the PC components market. XPG addresses this trend with the VALOR AIR/MESH NANO cases, engineered for optimal airflow and space efficiency along with the PYMCORE SFX PSU, which enhances powerful output, size efficiency, and stability. Together, they form a truly SFF-Ready solution. Whether you're a creator crafting a premium build in limited space, or a small-form-factor user seeking performance and aesthetics, XPG's precise space management offers a fresh approach to building your ideal rig.

ADATA Unveils Premier Extreme microSDXC SD Express 7.1 Cards Ready For Nintendo Switch 2

The highly anticipated next-generation game console Nintendo Switch 2 is set to launch this week, ushering in a new era of gaming with revolutionary hardware upgrades, including a more powerful processor and enhanced graphics performance. This evolution promises gamers sharper visuals, faster speed, and content-rich gaming experiences. However, these benefits bring significantly larger file sizes and heightened read/write demands, posing unprecedented storage challenges.

To meet these revolutionary storage needs, the Nintendo Switch 2 exclusively utilizes the SD Express 7.1 microSD memory card. ADATA Technology, a leading memory brand, is primed with its Premier Extreme microSDXC SD Express 7.1 memory card, featuring industry-leading speeds of up to 800 MB/s read and 700 MB/s write, coupled with a generous 512 GB capacity, to deliver an unparalleled experience for gamers.

ADATA XPG Presents SFF-ready VALOR NANO Case Series & INVADER X ELITE Chassis

ADATA's gaming division—XPG—has exhibited brand-new SFF-ready cases; as spin-offs from existing Valor Mesh and Valor Air product lines. So far, the Taiwanese manufacturer has released mid-tower options. At Computex 2025, company representatives presented NANO-sized offerings—in particular, a white Air demo unit was endorsed by Jensen Huang. Several XPG items were blessed with the NVIDIA chief's signature—likely coinciding with ADATA's aggressive marketing of new products being (certified) ideal fits for NVIDIA GeForce RTX 50-series graphics cards.

The Valor NANO microATX case series was developed alongside the brand's PYMCORE SFX power supply product line. As mentioned earlier today, these ultra-compact SFX PSUs can be installed at the front of XPG's freshly revealed Nano enclosures—"allowing longer GPUs to fit into SFF builds without compromising performance." A Valor Mesh Nano-based demonstration build was configured with an NVIDIA GeForce RTX 5080 Founders Edition card—occupying only 304 mm of a max. 370 mm length restriction.

ADATA XPG's PYMCORE SFX PSU Series Debuts at Computex 2025 - Blessed by Jensen Huang

XPG's newly unveiled SFF-ready platform—carefully optimized for NVIDIA's omnipresent GeForce RTX 50-series—consists of several product ranges. Given the complicated nature of the manufacturer's various new item lineups, this article will concentrate on freshly unveiled power supplies units. At Computex 2025, ADATA's gaming division has keenly showed off its brand-new PYMCORE SFX PSU series. The company's ultra-compact designs are tailored for integration into VALOR AIR and MESH NANO cases—this synergistic combination is advertised as: "allowing longer GPUs to fit into SFF builds without compromising performance."

The XPG PYMCORE power supply series is fully up-to-date with modern standards—most notably, being ATX 3.1 and PCIe 5.1 compliant. A 1000 W Platinum 80+ certified flagship model offers 235% power excursion. 12V2x6 (600 W) connectors can be linked to compatible SFF-ready enthusiast-grade NVIDIA GeForce graphics cards (and a smattering of custom Radeon RX 9070 Series models). A flagship PYMCORE unit was closely inspected by a TechPowerUp staff member; they took note of three 12V2x6 outputs. One exhibited specimen was deemed very special; due to having been blessed by Jensen Huang's signature. In addition, XPG is readying 850 W and 750 W Gold-rated PYMCORE SKUs. All models are configured with 100% Japanese capacitors.

ADATA XPG and Trusta at Computex 2025: New Flagship Memory Products for Gamers and Enterprise

ADATA XPG brought many of its latest memory, storage, and gaming PC hardware to Computex 2025. We begin our tour with the SE940, a delightful compact USB4 portable SSD. The drive features a USB4-native Silicon Motion SM2324 controller that takes advantage of 40 Gbps USB4 interface to offer 4 GB/s maximum sequential reads, and 4 GB/s max sequential writes. The drive supports UASP, and comes in capacities of 1 TB, 2 TB, and 4 TB, along with tested support for Windows, Android, macOS, and PlayStation 5.

Next up, are the company's XPG Mars 980 line of flagship M.2 NVMe SSDs. The drives take advantage of PCIe Gen 5 x4 host interface, and are powered by 6 nm Silicon Motion SM2508 controllers. The 4 TB variant offers up to 14 GB/s maximum sequential reads, with up to 13 GB/s maximum sequential writes, 2 million IOPS 4K random reads, up to 1.65 million IOPS 4K random writes; and endurance of 2,960 TBW. There are three variants of the Mars 980 based on cooling. The Mars 980 Blade is a bare drive, and only has a heat-spreading sticker. The Mars 980 Storm is the top variant, with a self-contained liquid cooling solution. The Mars 980 Pro comes with an air-cooler.

ADATA Wins Four 2025 Red Dot Design Awards

ADATA Technology Co., Ltd., a leading global memory brand, and its gaming brand XPG, have once again been honored with the prestigious Red Dot Design Award, widely recognized as the "Oscars of the design world." The award is internationally renowned for its evaluation of innovative design, ergonomics, and solutions. This recognition once again highlights the ADATA Group's profound R&D capabilities and human-centric innovative thinking.

The award-winning products include: the ADATA LEGEND 970 PRO PCIe Gen 5 SSD designed for creators, the XPG LANCER CUDIMM RGB DDR5 gaming memory that significantly enhances AI generation and deep learning, the XPG LANCER NEON RGB DDR5 gaming memory as the first to embody ESG concepts, and the innovatively designed XPG HURRICANE MAG magnetic fan. The Group continues to bring more groundbreaking products to consumers and gamers by combining cutting-edge technology with user-oriented design.

ADATA Launches New Enterprise Storage Brand TRUSTA to Expand into AI and Enterprise Computing Markets

ADATA Technology Co., Ltd., a global leader in memory and flash storage solutions, today officially announced the launch of its new enterprise storage brand, TRUSTA, marking a major step into the AI server, data center, and enterprise markets. Aligned with its brand spirit of "Together, Empowering Tomorrow," TRUSTA focuses on innovation, performance, and stability, striving to deliver SSD solutions that combine high-speed computing capabilities with exceptional energy efficiency. TRUSTA is set to make its official debut at COMPUTEX 2025.

Seizing Global Server Market Opportunities with the Launch of T7 and T5 Series
According to TrendForce, the global server market is projected to reach USD 306 billion in 2024, with AI servers demonstrating particularly strong growth momentum, potentially contributing nearly USD 298 billion by 2025. In response to this trend, ADATA will officially introduce the TRUSTA brand at COMPUTEX, launching the T7 and T5 series enterprise SSDs. These solutions are designed to support a wide range of applications, including AI training and inference, vector databases, high-performance computing (HPC), virtualization platforms (VM/VDI), and server boot storage, helping enterprises build complete storage infrastructures from system boot-up to intensive data operations.

ADATA Advancing AI Innovation at Computex Taipei 2025

As a global leader in memory modules and flash memory, ADATA Technology will join forces with its new enterprise storage brand, its industrial-grade embedded storage brand ADATA Industrial, and gaming brand XPG under the theme "Advancing AI Innovation" at COMPUTEX TAIPEI, the world's largest computer industry trade show, from May 20 to 23. The exhibition will focus on three key areas—AI Computing, Smart Living, and Gaming Lifestyle—showcasing innovative products that shaping the next generation and inviting consumers worldwide to experience the future firsthand.

"The AI Computing Zone" will spotlight the debut of ADATA's new enterprise storage brand, delivering SSDs optimized for AI servers and data centers with exceptional performance and energy efficiency. For industrial applications, the company will showcase high-capacity, low-latency industrial SSDs and patented software offering full lifecycle monitoring and stable, efficient performance. Also featured are JEDEC-compliant DDR5 LPCAMM2 modules and high-capacity memory, engineered to deliver fast, energy-efficient AI computing for next-generation laptops.

ADATA XPG Launches MARS 980 Gen 5 SSD Series

XPG, a fast-growing provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts and gaming brand of ADATA Technology, the world's leading brand for memory modules and flash memory, has announced the launch of its latest high-performance PCIe Gen 5 SSD series—the MARS 980. Engineered specifically for professional gamers, tech enthusiasts, and overclocking specialists, the new series meets the soaring demands of artificial intelligence applications and high-performance computing.

Featuring breakthrough performance speeds of up to 14,000 MB/s and utilizing an advanced 6 nm process controller, the MARS 980 significantly enhances both performance and power efficiency. Furthermore, it introduces the industry's first-ever hybrid liquid-and-air cooling solution, effectively addressing the heat challenges posed by high-speed PCIe Gen 5 SSD operations. The MARS 980 SSD lineup comprises three distinctive models—MARS 980 STORM, MARS 980 BLADE, and MARS 980 PRO—each optimized for various user needs and scenarios, fully supporting AI-driven creative workflows, data-intensive tasks, and high-speed operations. Undoubtedly, the MARS 980 series positions itself as the most compelling choice in the Gen 5 SSD market.

ADATA x Giga Computing Power Up in Brazil Expanding into Latin America's Server Market

ADATA Technology, a global leader in memory modules and flash storage, officially announces its collaboration with Giga Computing, a subsidiary of GIGABYTE Technology, to establish a newly upgraded server production line in Brazil. This partnership not only highlights ADATA's regional manufacturing strengths but also enhances product competitiveness by integrating ADATA's server-grade memory and storage solutions—paving the way for joint expansion into the growing Latin American market.

Anticipating the rapid growth of the Latin American market, ADATA Technology made its early move into Brazil over a decade ago, steadily expanding its presence across manufacturing and marketing operations. Since establishing its São Paulo plant in 2016 and further expanding into Manaus in 2021, ADATA has leveraged fully automated production and high-efficiency capacity to deliver stable supply to the regional market. Its commitment to both employee well-being and product excellence has been recognized with the "Great Place to Work Brazil" certification for three consecutive years (2022-2024).

ADATA Launches New SD 8.0 Express Memory Card, UFD, and M.2 Enclosure

As the demand for remote work, mobile creation, and high-resolution content processing increases, high-speed and reliable mobile storage solutions have become crucial for improving work efficiency and creative flexibility. Global memory and flash storage leading brand ADATA Technology Co., Ltd. today announces three new products: industry's first Premier Extreme SD 8.0 Express memory card, UE720 USB 3.2 Gen 2 Flash Drive, and EC680 M.2 SSD Enclosure, bringing a comprehensive upgrade to the efficient storage experience for professional creators and remote workers.

Industry's first Premier Extreme SD 8.0 Express memory card: Small card, big energy
ADATA Technology is currently the first company to launch SD 8.0 Express specification memory card in the market, leading the industry in technology. The new Premier Extreme SD 8.0 Express memory card is equipped with PCIe Gen 3 x2 interface and NVMe transfer protocol, with maximum read/write speeds up to 1,600 / 1,200 MB/s, performance. It is 2 times faster than SD EXPRESS 7.0, 12 times faster than UHS-I SD memory cards, 4 times faster than UHS-II, and even surpassing commercially available external SSDs, completely rewriting the speed bottleneck of traditional memory cards. The memory card also supports U3, V30 video speed class, and comes with 512 GB large capacity, easily handling 4K video recording, RAW image processing, or multitasking. SD Express 8.0 supports multi-device simultaneous access, further enhancing data integration efficiency. The product also has built-in LDPC ECC automatic error correction technology and has passed multiple rigorous tests such as waterproof, shockproof, anti-static, and high and low temperature resistance, providing comprehensive protection for data security.

ADATA Expands into Enterprise Storage Amid Explosive AI Growth

ADATA Technology Co., Ltd., a global leader in memory and flash storage solutions, today announced its official expansion into the enterprise storage market to address the growing challenges of data processing brought about by the rise of AI and high-performance computing. In strategic partnership with Korean semiconductor company FADU, ADATA will launch a new line of enterprise-grade SSDs at Computex 2025, targeting to capture significant opportunities in the AI server and data center markets.

According to TrendForce, the global AI server market is projected to reach USD 298 billion in 2025, while enterprise IT data storage volume is expected to exceed 8.4 zettabytes. As AI model training demands higher data processing speed and reliability, enterprises are seeking high-performance, energy-efficient, and scalable storage solutions at an unprecedented pace. ADATA's upcoming enterprise-grade SSDs are designed specifically to meet the intensive needs of AI servers, machine learning, and real-time data analytics, and are ideally suited for data-driven verticals such as enterprise IT, financial services, healthcare, and government sectors. The new products will make their debut at Computex 2025, targeting mission-critical workloads in data centers and AI infrastructure environments.

XPG Breaks World Record Again, LANCER RGB DDR5 Memory Hits 12762 MTs Overclocking Milestone

XPG, a gaming brand of ADATA Technology, a global leader in memory modules and flash memory, is proud to announce its successful collaboration with GIGABYTE Technology. Leveraging the XPG LANCER RGB DDR5 memory and LN2 (Liquid Nitrogen) cooling technology, achieved an astonishing 12,762 MT/s overclocking speed, breaking the DDR5 memory overclocking world record. This remarkable achievement has been verified by the renowned international overclocking scoring platform, HWBOT, reinforcing XPG's leadership in extreme overclocking memory.

A Legendary Overclocking Record By Two Industry Titans
This record-breaking overclocking effort was spearheaded by GIGABYTE's renowned overclocker and engineer, HiCookie. The setup featured the Z890 AORUS TACHYON ICE motherboard, meticulously designed for overclocking, paired with the XPG LANCER RGB DDR5 memory and an Intel Core Ultra 9 285K processor. The XPG LANCER's optimized PCB design, IC tuning capabilities, and integrated circuit technology ensured stable operation even under the extreme LN2 environment, laying a crucial foundation for this world record. The Z890 AORUS TACHYON ICE motherboard, boasting an array of overclocking-centric features, including an OC button and an LN2_SW liquid nitrogen mode switch, further facilitated the CPU's ability to achieve its peak performance under extreme conditions.

ADATA XPG Unveils the LEVANTE II 360 AIO Liquid CPU Cooler

XPG, a fast-growing provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts, is proud to announce the global launch of the XPG LEVANTE II 360 AIO Liquid Cooler. This cutting-edge cooling solution is designed to set a new benchmark in thermal efficiency and aesthetic appeal, offering gamers and PC enthusiasts the ultimate performance upgrade.

At the heart of the LEVANTE II 360 there's an innovative high-performance dual-chamber pump that delivers exceptional thermal efficiency, handling up to 320W TDP, making it the ideal cooling solution for even the most demanding systems. Whether you're gaming, streaming, or creating, this cooler ensures your CPU stays incredibly cool and performs at its best under pressure.
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