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Verizon will allow advertising on their mobile phones

Verizon Wireless, one of America's most heavily advertised wireless phone carriers, has recently decided to see how much money they can make in the mobile advertising department. Considering that advertisers spent $45 million in 2005 and $150 million in 2006 on phone ads from various other carriers, mobile advertising really should take off this year. The market is predicted to be worth $1.3 billion by 2010. Verizon is working hard to find places to put that ads so that while they will still be on news, weather, sports and other internet sites, they will not be intrusive.

Personalised ads find their way to mobile TV

Personalised advertising seems to be the new phase in technology, with a small number of games, namely Battlefield 2142, taking advantage of this. Now mobile TV broadcasters in Norway are giving personalised advertising a try for two months, which could soon find its way to other countries if it proves a success. It seems to work by tracking your location and sends relevant ads that may be related to local shops and services. Although some people will find it intrusive, it could potentially lead to cheaper mobile TV prices.

Halo 3 Commercial hosted on Bungie

The first advertisement for Halo 3, which aired Monday night on ESPN's Monday Night Football, has been posted on Bungie.net. Bungie funded the CG animated commercial, which was produced by Digital Domain studios. The Halo 3 commercial will also be hosted in 720p quality on Xbox Live marketplace later. A public beta for the game is expected to arrive early 2007 for the USA, Europe, and all the world. You can see the commercial here (WMV file).

Take-Two Interactive Software, Inc. and Double Fusion Sign Multi-Title In-Game Advertising Deal

NEW YORK and SAN FRANCISCO -- December 4, 2006 -- Take-Two Interactive Software, Inc. (Nasdaq: TTWO), through its 2K and 2K Sports publishing labels, and leading independent in-game advertising company Double Fusion, today announced that the companies have entered into a multi-title agreement (up to nine titles) for the sale of in-game advertising opportunities in a selection of 2K and 2K Sports titles.
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