AMD demonstrated a new reference air-based CPU cooling solution. Called the AMD Wraith, the cooler addresses the noise problem affecting AMD's stock CPU cooler, particularly on 95W-125W CPUs and APUs; and is more easy to deal with, than the company's liquid cooling solution. AMD Wraith could either be sold standalone, or as part of premium bundles with certain current or upcoming CPUs/APUs.

In its demo, the AMD Wraith is shown to be significantly quieter than AMD's stock cooling solution at maximum speed. Much like the stock cooler, the AMD Wraith is a top-flow aluminium fin-stack cooler, but with a larger heatsink, and a bigger fan. A groovy LED backlit AMD logo decks the black cooler shroud.The video presentation by AMD follows.

Sharkoon expands its range of input devices and presents the SHARK ZONE M51+ bundle consisting with the new SHARK ZONE M51 Gaming Laser Mouse and equally new SHARK ZONE MB10 Gaming Bungee Hub.

The SHARK ZONE M51 LASER MOUSE comes in a stylish SHARK ZONE design with an illuminated logo and, with its Avago ADNS-9800 laser sensor, is specifically designed for gamers. The rubber coating ensures maximum grip on the mouse, even with ambitious use. The mouse also has LED DPI indicators, 11 programmable buttons, 4-way scroll wheel and weight tuning system. Individual settings such as key settings, mouse speed, color settings and illumination can easily be made via the included gaming software and comfortably saved on the mouse using the onboard memory. The M51 connects via a textile braided cable with gold-plated USB plug.

AMD is planning to play a neat branding game with Intel. Branding of the company's 2016 lineup of CPUs and APUs will emphasize on "generation," much in the same way Intel does with its Core processor family. AMD will mention in its PIB product packaging, OEM specs sheets, and even its product logo (down to the case-badge), that its 2016 products (FX-series CPUs and A-series APUs) are the company's "6th generation." 2016 marks prevalence of Intel's Core "Skylake" processor family, which is its 6th generation Core family (succeeding Nehalem/Westmere, Sandy Bridge, Ivy Bridge, Haswell, and Broadwell). AMD is arriving at its "6th generation" moniker counting "Stars," "Bulldozer," "Piledriver," "Steamroller," and "Excavator," driving its past 5 generations of APUs, and the occasional FX CPU.

It turns out that the emphasis on "generation" is big with DIY and SI retail channels. Retailers we spoke with, say that they find it easier to break through Intel's often-confusing CPU socket change cycle, which ticks roughly every 18-24 months. Customers, they say, find it easier to simply mention the "generation" of Core processor they want, to get all relevant components to go with them (such as motherboard and memory bundles). While AMD's FX brand clearly didn't see generations beyond "Piledriver," the company's decision to unify the socket for its FX and A-Series product lines next year, with AM4, makes "6th generation FX processor" valid.

NVIDIA announced its latest game bundle for buyers of its GeForce GTX 900 series graphics products. Called "Two Times the Adventure" bundle, it includes two of the year's most anticipated PC titles - "The Witcher 3: Wild Hunt," and "Batman: Arkham Knight." New buyers of GeForce GTX 980 and GTX 970 graphics cards, from participating retailers, will receive game coupons to both the games, which can be redeemed on Steam. New buyers of GeForce GTX 960, and notebooks with GeForce GTX 980M and GTX 970M, will receive game codes to just "The Witcher 3: Wild Hunt."

Codes for both games, if activated on Steam before their launch dates, will count as pre-orders, so you can pre-load and start playing on the launch dates. Both games come with NVIDIA's GameWorks varnish, which enables a few GeForce-exclusive eye-candy, such as HairWorks (GPU-accelerated hair effects) in The Witcher 3, PhysX-accelerated destruction and cloth effects, and HBAO+ in both games. The Witcher 3 releases on May 19, and Batman: Arkham Knight on June 23.

Razer, a world leader in connected devices and software for gamers, today announced the Razer Seirēn (stylized as "Seirēn" and pronounced "Sigh-ren"), a plug-and-play digital microphone designed for studio-grade recording and streaming.

The Razer Seirēn features a versatile multi-pattern USB digital connection capable of four different recording pattern configurations with three custom-tuned 14 mm condenser capsules. This makes the Razer Seirēn digital microphone ideal for the needs of professional musicians, streamers and YouTubers who demand superior clarity. With plug-and-play simplicity this microphone is simple to use at the studio or at home.

AMD today announced that qualifying purchases from participating retailers of an AMD Radeon R9 295X2, R9 290X or R9 290 graphics card will be eligible for a complimentary copy of 2K's Sid Meier's Civilization: Beyond Earth.

"I personally have enjoyed more than 500 hours of game time with the Sid Meier's Civilization franchise, and I'm thrilled by what AMD and Firaxis Games have done with the Mantle graphics API to make Beyond Earth a smooth, high-performance marvel," said Roy Taylor, corporate vice president, ISV/IHV Partner Group, AMD. "AMD believes that gamers should freely experience that remarkable development work, and our new Sid Meier's Civilization: Beyond Earth promotion offers exactly that as a 'thank you' to new AMD Radeon customers."

Destructoid calls it one of the "most wanted games of 2014." CNET said it was "one of the most anticipated games in recent memory." MTV said it's one of the "Can't-Miss Video Games of 2014." This, all before anyone out there has even played it.

So, starting today, gamers who purchase select NVIDIA GeForce GTX TITAN, 780 Ti, 780, 770, 760, 690, 680, 670, 660 Ti and 660 desktop GPUs can get their chance to play Watch_Dogs, the new PC game taking the world by storm and latest masterpiece from Ubisoft.

AMD today announced a refresh of "Never Settle Forever", the popular game bundle program for AMD Radeon products. Starting today, the "Never Settle Forever" promotion will be available to a wider range of AMD Radeon graphics cards, spanning the R7 Series graphics to the ultra-enthusiast AMD Radeon R9 295X2 graphics card. For the first time ever, the "Never Settle Forever" program will be rolled out to AMD's entry-level graphics products: the AMD Radeon R7 250X, R7 250 and R7 240 GPUs.

AMD's "Never Settle Forever" is dedicated to letting gamers select from a strong line-up of in-demand games as a reward for choosing AMD Radeon graphics. Users will receive up to three choices of free games when they redeem their AMD Radeon Reward coupon. The actual number of available choices will vary by Rewards tier: Gold, Silver or Bronze.

Just like it did with the first Titan, Gigabyte Technology has decided on pairing up NVIDIA's GeForce GTX Titan Black with its own WindForce 3X 600W cooling system. There is a catch to this solution though as buyers will need to replace the stock cooler of the GTX Titan Black with Gigabyte's three-fan solution.

The Titan card available in this bundle has its 6 GB of GDDR5 memory at the standard frequency (7,000 MHz) but the GPU has higher than stock clocks - the base clock is 1006 MHz (up from 889 MHz) while the boost clock is 1111 MHz (980 MHz stock). The rest of the specs are as expected - 2880 CUDA Cores, a 384-bit memory interface, 6-pin and 8-pin PCIe power connectors, and dual-DVI, HDMI and DisplayPort outputs.

Battlefield 4, one of this year's hottest PC titles is now bundled free with MSI Radeon R9 Battlefield 4 editions. With no less than 5 models to choose from anyone who has been waiting out now has no excuse to get the best of PC Gaming in their PC. With Battlefield 4 available on all MSI Radeon R9 Limited Edition graphics cards, gamers can enjoyed an optimized Battlefield 4 experience thanks to the integration of Mantle technology.

MSI's Radeon R9 GAMING models are equipped with the award winning Twin Frozr IV thermal design which efficiently reduce temperatures and noise provide the most pleasant gaming experience. Likewise, MSI's Gaming App allows you to simply overclock with the single push of a button to get even more performance out of your card.

SAPPHIRE Technology, the world leading supplier of graphics cards based on the latest GCN (Graphics Core Next) architecture from AMD, has just announced that it will now bundle vouchers for the exciting new game Battlefield 4 with several new products in its recently launched R-Series of graphics accelerators.

Battlefield 4 has been heralded as the most exciting and realistic game to be launched for some time, and looks its best and runs most smoothly on GCN based graphics cards. SAPPHIRE originally launched a Special Edition of the flagship R9 290X graphics accelerator bundled with a Battlefield 4 voucher.

Online retailers are beginning to take pre-orders for AMD's Radeon R9 290X Battlefield 4 Edition bundle, which combines an R9 290X graphics card, with a Battlefield 4 Premium copy, which gives you access to not just the game, but its entire trunk of expansion packs. The bundle is sold directly by AMD, and doesn't bear any AIB partner markings. Swedish retailer Webhallen.com listed the bundle for 7,299 SEK (including all applicable taxes and shipping), which roughly converts to US $1,145. The store page also mentions that it will begin shipping the pre-orders on the 11th of October, 2013. Based on the 28 nm "Hawaii" silicon, the Radeon R9 290X features 2,816 GCN stream processors, 176 TMUs, 64 ROPs, and a 512-bit wide GDDR5 memory interface, holding 4 GB of memory. It features full support for DirectX 11.2, OpenGL 4.3, and Mantle.

NVIDIA today announced a new promotion that will give gamers a total of $75 of in-game currencies to a trio of the hottest free-to-play games: Warframe, Neverwinter and Marvel Heroes. The promotion, which is applicable for new purchases of notebook PCs featuring GeForce 700M-series GPUs or desktop GeForce GTX 650 GPUs, starts today and will run throughout the rest of the year.

Voted the best F2P game at PAX East 2013, Warframe is a co-op third-person online action game set in an evolving sci-fi world. Featuring the incredible NVIDIA PhysX technology, players control ancient warriors in a war with the Grineer (bad guys). With over three million registered users, gamers can join friends in player-vs-enemy raids across the solar system and master the power of the Warframes. $25 of in-game currency gives players the opportunity to shop in the marketplace and gain new gear quickly such as a new supercharged Warframe with an inventory slot, a sentinel pet to aid in battle, mod-packs to instantly upgrade gear, void key packs to gain access to rare missions, as well as other boosters or revives.

Phanteks introduces the new PH-F140XP Series premium case/radiator fans. PH-F140XP with PWM functions allows for speed adjustments, higher for performance and lower for silent operation. PH-F140XP also features 140mm mounting hole and is a fan upgrade option for users who want better airflow for their cases and radiators. PH-F140XP's nine blades with MVB feature produce powerful yet silent downdraft airflow. With the UFB bearing, composed by MOSS and SSC systems, long lifespan and rotation stability are made possible.

The new redeveloped blades in PH-F140XP Series are angled lower to achieve higher air pressure. The redesigned MVB blades generate better airflow and produces better performance. It improves the balance of airflow and air pressure when used as a case fan. The new nine high pressure MVB blades are precisely angled to generate a silent controlled airflow. The blades produces a downdraft vortex allowing for greater amount of air to pass through and reduce airflow turbulence across the surface of the blades, to create significantly better performance and airflow while keeping noise to a minimum. The eight pre-installed rubber pads are now bigger and designed to reduce more vibration.

AMD updated its "Never Settle" game bundles for all graphics card models upwards of Radeon HD 7700 series. The update adds a game to each of the three product families - HD 7700, HD 7800, and HD 7900 series. The offer covers new purchases made after the 15th of May. Buyers of single-GPU HD 7900 series graphics cards no longer have to choose between Crysis and Tomb Raider; while buyers of HD 7800 series get Crysis 3 Hunter Edition. In essence, single-GPU HD 7900 and HD 7800 series buyers get the same bundles.

You get Crysis 3 Hunter Edition, Bioshock: Infinite, Tomb Raider (2013), and FarCry 3: Blood Dragon; with both single-GPU Radeon HD 7900 series, and Radeon HD 7800 series. Buyers of Radeon HD 7700 series will get an addition, too, Tomb Raider (2013). This is a limited offer that runs while supplies last, covers only new purchases made after May 15, and only targets North America, EMEA, Australia, and New Zealand.

Game bundle wars between NVIDIA and AMD have been a one-sided contest in favor of the latter, with AMD bundling the hottest AAA titles with its Radeon hardware, compared to NVIDIA offering in-game currency on popular free-to-play games. Following news of AMD stepping up its "Never Settle Reloaded" with Far Cry 3: Blood Dragon on all GPUs upwards of Radeon HD 7750, we've learned that NVIDIA is frantically responding by preparing to give away Metro: Last Light with all GeForce GPUs upwards of the $200 GTX 660. The bundle will go live from April 16th.

AMD (NYSE: AMD) today announced the North American launch of its Gaming Evolved title "Crysis 3". Working closely with Crytek, elite AMD engineers optimized "Crysis 3" to enable incredible performance on AMD Radeon graphics cards, powered by the award-winning AMD Graphics Core Next (GCN) architecture. The AMD/Crytek alliance accelerates "Crysis 3" with the world's fastest1 graphics processing unit (GPU), the AMD Radeon 7970 GHz Edition. This announcement comes just two weeks after the launch of the highly-acclaimed "Never Settle: Reloaded" bundle from AMD.

"'Crysis 3' is designed and optimized to be played on AMD Radeon graphics. No other GPU delivers the visual experience or next-generation features of AMD Radeon," said Matt Skynner, corporate vice president and general manager, AMD Graphics. "Our close collaboration with Crytek means the robust AMD GCN architecture is fully exploited by 'Crysis 3' code paths. We set out to deliver the best gaming experience possible for enthusiasts, and frankly we've accomplished this through the Gaming Evolved program. The best way to enjoy it is through the 'Never Settle Reloaded' bundle."

AMD stumped PC gamers last October by announcing its first Never Settle game bundle that sees its various AIB partners bundle 2~4 AAA game titles with their performance-thru-extreme segment graphics cards. In a bid to overcome post-X'mas slump, and build the brand in the run up to summer, the company released its Never Settle Reloaded bundles.

Based around games that launch within Q1, the bundle covers four new AAA titles: Tomb Raider (2013); Bioshock Infinite, DMC: Devil May Cry (2013); and Crysis 3. That's right, one of the biggest PC games of this season will be freely distributed with AMD Radeon graphics cards. Those buying a single Radeon HD 7900 series graphics card get Crysis 3 and Bioshock Infinite; a single Radeon HD 7800 series card gets you Bioshock Infinite and Tomb Raider (2013).

In May, Microsoft sent ripples down the gaming industry by launching a subsidized $99 Xbox 360 + Kinect bundle. The bundle included an Xbox 360 4 GB console, Kinect, and "Kinect Adventures." The company applied a similar subsidy plan to the 250 GB HDD-equipped variant of the console, priced at the same $99, but which lacks Kinect bundle. One can now get a 250 GB Xbox 360 + Kinect bundle for as low as $149. Under Microsoft's subsidy plans, full-featured consoles are sold at low prices, in exchange for customers subscribing to Xbox Live for at $15 per month for two years.

Club 3D, a worldwide supplier of high-performance components to the PC gaming hardware market, unveils today the latest addition to its already impressive game bundle line up, the action-adventure game Sleeping Dogs. Starting today Club 3D is bundling game vouchers of the Sleeping Dogs game for free with its Radeon HD 7800 Pokerseries and Radeon HD 7900 Pokerseries graphic cards, adding 50 Euro of great value to the already amazing bundle of the Club 3D Radeon HD 7000 Pokerseries.

About the Game
When the game begins, you're ready to strike down enemies within the Triad organization. Because you are serious about gaming. Because Club 3D is serious about graphics. And because we, like you, never settle for less than the best of the best.