Rising Costs Threaten Notebook Demand in 2027, Raising Risks of Shipment Declines and Price Increase
TrendForce's latest notebook industry research reveals that the primary risk facing the market in 2027 is expected to shift from supply constraints to the impact of rising costs on demand. Global notebook shipments are currently projected to decline by a low-single-digit percentage in 2027. However, if DRAM and CPU prices remain elevated, brands may be forced to pass more of these costs on to consumers. These higher retail prices could further extend replacement cycles, potentially pushing the full-year shipment decline into the high-single-digit range.
In 2026, improved CPU availability, early procurement by brands, and the pull-forward of some replacement demand helped support notebook shipments. However, this does not indicate a meaningful recovery in end-market demand. With some purchases originally expected in the second half of 2026 and beyond already brought forward, replacement momentum in subsequent periods is likely to weaken. Furthermore, as lower-cost inventories are gradually depleted, brands will face more direct pressure from rising CPU, DRAM, and SSD prices.
In 2026, improved CPU availability, early procurement by brands, and the pull-forward of some replacement demand helped support notebook shipments. However, this does not indicate a meaningful recovery in end-market demand. With some purchases originally expected in the second half of 2026 and beyond already brought forward, replacement momentum in subsequent periods is likely to weaken. Furthermore, as lower-cost inventories are gradually depleted, brands will face more direct pressure from rising CPU, DRAM, and SSD prices.










