Tuesday, August 4th 2026
ASUS, GIGABYTE, and MSI to Raise Motherboard Prices in Q3
Motherboard manufacturers are currently facing a challenging situation where declining sales are impacting their revenue, and rising component costs are eroding their margins. According to the latest update from Board Partners, major motherboard manufacturers, including ASUS, GIGABYTE, and MSI, are expected to introduce a series of planned price increases to maintain their margins. Taiwanese motherboard makers are experiencing price increases across their supply chain, with the cost of bare PCBs used in manufacturing these motherboards expected to rise by at least 50% this year, significantly impacting component costs. Raw materials used in manufacturing, such as copper, are also in high demand, leading to price increases. Other electronic components like control chips, power devices, and surface-mount capacitors, such as MLCCs, are experiencing significant bottlenecks.
As a result, motherboard manufacturers are facing substantial price increases from their supply chain and are being forced to implement price hikes this quarter. The total bill of materials (BOM) for each motherboard design varies, as every platform uses a different number of capacitors, power components, and control chips. Additionally, each motherboard uses a different number of PCB layers, affecting the BOM. This means we are not yet certain how much motherboards will be impacted by the component shortage, as only motherboard manufacturers know exactly how much they need to adjust their pricing percentage-wise, likely on a per-motherboard SKU basis.
In the past, the report notes that manufacturers have struggled to pass rising costs to customers, but the tipping point has now been reached. The overall consensus is that sales are expected to decline in 2026 due to limited platform upgrades at present, and consumers are holding off on major upgrades as component costs influence their decisions. New platforms typically boost motherboard sales, but Intel's "Nova Lake" is still months away, and AMD's desktop "Zen 6" platform has yet to be announced.
Source:
via VideoCardz
As a result, motherboard manufacturers are facing substantial price increases from their supply chain and are being forced to implement price hikes this quarter. The total bill of materials (BOM) for each motherboard design varies, as every platform uses a different number of capacitors, power components, and control chips. Additionally, each motherboard uses a different number of PCB layers, affecting the BOM. This means we are not yet certain how much motherboards will be impacted by the component shortage, as only motherboard manufacturers know exactly how much they need to adjust their pricing percentage-wise, likely on a per-motherboard SKU basis.
38 Comments on ASUS, GIGABYTE, and MSI to Raise Motherboard Prices in Q3
So expect more side effects 😪
Need to hug my X570 board and tell her I love her. She better not die on me anytime soon.
www.tomshardware.com/tech-industry/complex-that-supplies-70-percent-of-global-critical-pcb-base-targeted-in-iranian-strike-attack-could-fracture-the-already-disrupted-electronics-supply-chain
They just seen a case where ram manufacturer increases price to the sky and they was not punished for manipulation, so motherboard manufacturers say why we dont do like that?
Look few days ago post was amd, increases gpu price, yesterday was post nvidia will increase price for gpu..
This is going to get even worse I think... so glad I have spare parts...
With all the "dead" motherboards floating around on ebay they could just strip the parts from those and make new boards. Then again they have been with north / south bridge chipsets.
I had similar luck back during COVID for buying RTX 3080. Got it just before end of 2019 as there were already rumors of virus floating around. Then it all went to shit in 2020... Had that graphic card till 2025 when RX 9070 XT launched. Sticking with all of it doesn't seem unreasonable till 2030 at this point.
It's all about greed after all...