Intel's policy on CPU pricing has been a strong, definite one for years: no price reductions. Faced with less than admirable competition from a struggling AMD back in its Phenom and especially Bulldozer days, Intel enforced a heavy hand on the market and on CPU pricing. However, a much revitalized AMD and difficulties in the transition to the 10 nm process have left Intel with no other recourse than to cut pricing on its CPUs in order to remain competitive. No uptake of new I/O technologies such as PCIe 4.0 has also taken its toll on Intel's position in the server and HEDT market, which has led to recent price-cuts and tightening of Intel's Xeon line of CPUs - as well as price-cuts in the order of 50% in their Cascade Lake-X processors compared to the previous generation.

DigiTimes, citing industry PC makers, says that Intel is gearing up to keep fighting in the only front it actually can, besides puny core count increases on their heavily-iterated Skylake architecture - pricing. This move comes in a bid to keep its market dominance, which Intel themselves have said - after Zen 2, that is - isn't a priority for the consumer market. You can rest assured that Intel is very, very likely already practicing hefty price reductions for tray-quantity purchases for partners. However, it seems that the company might bring some price cuts on to its upcoming Comet Lake CPUs. The company has always been loathe to reduce pricing on existing inventory, rather choosing to reduce the price on new launches (see the Cascade Lake-X example above), which, arguably, saves Intel's face on claims of only being able to compete on pricing - which lurks dangerously close to Intel being painted as the budget, price-cut alternative to AMD.

DigiTimes, citing industry sources, has reported that PCIe-based SSDs will be overtaking SATA-based solutions during 2019. This makes sense in a number of ways: the smaller footprint for Pcie-based, M.2 SSDs means they are prone to higher adoption form laptop manufacturers tan their SATA counterparts. On the desktop and DIY side of things, SATA solutions have sometimes been preferred to their PCIe counterparts mostly due to the pricing delta between solutions across those form factors.

However, as NAND prices have declined precipitously, and PCIe controllers' pricing has done so too, we are now hitting a point where the cost strain on SATA's additional materials compared to their PCIe counterparts leaves the delta so small that it doesn't make any sense to purchase a SATA-limited drive (usually limited only by the speed of the SATA III interface itself) instead of a PCIe-based one. AS demand picks up some additional 20-25% for 2019, this will mostly be taken up by PCIe-based solutions. Pricing of a 512 GB PCIe storage device is now comparable to that of a 256 GB unit just a year ago. Pricing is expected to keep falling for the duration of this year.

A DRAM market pricing watch report from DRAMeXchange, a division of Trendforce, has just outed a prediction for DRAM price drops towards 2019 and into the same year. The report points to already-decreased by 10.14% pricing (US$34.5 in 3Q18 to the current US$31) for 4GB PC DRAM modules in the market, relative to the previous quarter, as a sign for continued drops. 8 GB DRAM module pricing has declined by 10.29%, signaling an increased inventory of those parts.

The report also states that suppliers have just reached the inflection point for oversupply, despite continued efforts from manufacturers to artificially decrease manufacturing to keep a strain on demand. The report further states that "The ASP in the whole DRAM market is forecast to fall by as much as around 20% YoY in 2019, according to DRAMeXchange's latest analysis. After reaching peak profit in 3Q18, DRAM suppliers are now optimizing their costs so that they will have a soft landing in 2019 as prices are marked down every quarter."

CORSAIR, a world leader in PC gaming peripherals and enthusiast components, today launched the latest in its line of best-selling Hydro Series all-in-one liquid CPU coolers, the CORSAIR Hydro Series H100i RGB PLATINUM and CORSAIR Hydro Series H115i RGB PLATINUM. The new pair of coolers take the Hydro Series to new heights in both cooling performance and dazzling RGB lighting across both the fans and pump head.

Each of the new entries in the acclaimed Hydro Series range is cooled by a pair of CORSAIR ML PRO Series RGB magnetic levitation PWM fans, delivering the superb airflow and high static pressure needed to cool today's hottest CPUs. Thanks to the ultra-low friction of their magnetic bearings, they also generate less noise than traditional bearing fans even when spinning at higher RPMs. The H100i RGB PLATINUM comes equipped with two 120mm fans and a 240mm radiator, while the H115i RGB PLATINUM is cooled by two 140mm fans and a 280mm radiator.

The leak train for Intel's latest and greatest mainstream CPU platform is showing no signs of stopping before hitting the final stop when Intel formalizes it officially. Yesterday, we had MSI do a long preview video with everything but the Z390 branding visible, and today we got word of Newegg Canada deciding it could do better. Indeed, searching for "Z390" on their website shows up, at the time of this post, 15 Z390 motherboards from MSI and Gigabyte alike.

Noting that these are in Canadian dollars, the respective Z370 offerings from the same website are priced 30-40% lower at this time where applicable courtesy of some sales but also a direct MSRP-to-MSRP comparison. Keep in mind also that the features may not be identical, and that may contribute also to the pricing strategy we see employed here. These do not look to be placeholders either, given the precision down to two decimal points, but we will have to wait for USD prices to know if this is price gouging from a retailer or a blanket increase worldwide. In anticipation of these links being taken down sooner than later, we just saved a web archive of the page that can be seen here.

Silicon Lottery is an online retailer that sells computer hardware its employees personally bin to pick out the best performing parts, at higher-than-MSRP prices. It listed its pricing for the upcoming Intel Core i9-9900K 8-core/16-thread processor, and the Core i7-9700K 8-core/8-thread part. The site currently reports both parts as "sold out" either because they've actually sold out all their pre-order inventory, or because they have't built inventories yet. Regardless, the i9-9900K is listed at USD $479.99, and the i7-9700K at $369.99.

We've been actively tracking down possible list prices of Intel's 9th generation Core processors. Our most recent article on the topic predicts the i9-9900K to be priced around $450, the i7-9700K at $350, and the i5-9600K at $250. Either Silicon Lottery's listings don't include any premiums, or Intel could surprise us with prices lower than our predictions.

Tom Petersen, NVIDIA's director of technical marketing, in a webcast with HotHardware, expressed confidence in the value of its RTX 20-series graphics cards - but threw a wrench on consumers' pricing expectations, set by NVIDIA's own MSRP. That NVIDIA's pricing for their Founder's Edition graphics cards would give partners leeway to increase their margins was a given - why exactly would they sell at lower prices than NVIDIA, when they have increased logistical (and other) costs to support? And this move by NVIDIA might even serve as a small hand-holding for partners - remember that every NVIDIA-manufactured graphics cad sold is one that doesn't go to its AIB's bottom-lines, so there's effectively another AIB contending for their profits. This way, NVIDIA gives them an opportunity to make some of those profits back (at least concerning official MSRP).

Silicon wafers are definitely the best kind of wafers for us tech enthusiasts, but as we all know, required financial resources for the development and production of these is among the most intensive in development costs and R&D. It's not just about the cost of employing enough (and crucially, good enough) engineers that can employ the right tools and knowledge to design the processing miracles that are etched onto wafers; there's also the cost of good, old production as well. Extreme Ultraviolet Lithography Systems that are used for the production of silicon wafers are about the size of a city bus, and typically cost more than 100 million euros ($115.3 million) each. ASML, a Dutch company that specializes in this kind of equipment, announced this year it was expecting to see a 25% revenue growth for 2017. Increased demand for these systems - and added cost of development of ever increasingly small and complex etchings in wafers - means this sector is seeing strong growth. But where there is strong growth, there is usually high demand, and high demand means higher strain on supply, which may sometimes not be able to keep up with the market's needs.

This is seemingly the case for wafer pricing; as demand for wafer production has been increasing, so to are prices. Faced with increased demand, companies are usually faced with a tough question to answer in regards to the correct course of action. Usually, it goes like this: higher demand at the same supply level means higher pricing. However, if supply isn't enough to satisfy demand, manufacturers are losing out on potential increased sales. This leads most companies to increase supply relative to demand, but always with lower projected output than demand requires, so they can bask in both increased ASP (Average Sale Price) and higher number of sales. This has been the case with DRAM memory production for some time now: and is happening with 300 mm silicon wafers as well.

DRAMeXchange, a division of TrendForce, has come forward with the expected announcement that DRAM output in 2018 likely won't be enough to fully satisfy supply. This has been the case for some time now. However, what started with simple insufficient output that could contain the explosion of DRAM capacity in smartphones seems to now be turning into a conscious decision by the three top memory manufacturers. Samsung, Micron, and SK Hynix are seemingly setting output at a lower than required level so as to artificially inflate pricing due to low supply. TrendForce themselves say so, in that these suppliers "(...) have opted to slow down their capacity expansions and technology migrations so that they can keep next year's prices at the same high level as during this year's second half. Doing so will also help them to sustain a strong profit margin."

DRAM production is expected to increase by 19,6% in 2018; however, this ratio is lower than the expected growth in demand, which is being pegged at 20,6%. This means 2018 is likely to see increased constraint in the supply channels (whereas 2018 was actually expected to see a slight relief in supply issues). This means that pricing will either stabilize or tend to increase from current levels. To be fair, semiconductor production isn't as simple as hitting a "increase production by 10x" button; reports say that all three players are contending with insufficient room to expand output on their production lines, and getting a new production facility online isn't a trivial effort - neither in funds, nor on time. However... All involved companies would much rather keep prices as they are than see them being brought down by oversupply.

Update: Related to this story, feast your eyes on Newegg's deal of the day, with a reference, standard Sapphire RX Vega 64 for $689.99 with two "free" games. I don't think I've ever seen such a conturbated launch as this. Also, considering the scope and content of the article, I will be updating the tag for this piece as an Editorial.

There has been somewhat of an uproar in recent times regarding AMD's lack of clarity on pricing of their newly-launched Vega 64. While AMD themselves told reviewers and consumers that their RX Vega graphics cards would be available for $399 (Vega 56) and $499 (Vega 64), recent events have, at the very least, cast some doubts on Vega's supposedly clean-cut pricing. Some popular reviewers and YouTubers have even gone so far as to say they won't be accepting any more samples from AMD due to a perceived slight at the erroneous information provided by the company; when someone reviews and analyses a product based on a fixed price-point advanced by a company, and then that pricing seems to have turned out nothing more than smoke and mirrors... People's work is put out the window.

Now, AMD has come out to put rumors of false Vega pricing announcements to rest. Except the skeptic in me remains, well... skeptic. Here's what AMD has said: "Radeon RX Vega 64 demand continues to exceed expectations. AMD is working closely with its partners to address this demand. Our initial launch quantities included standalone Radeon RX Vega 64 at SEP of $499, Radeon RX Vega 64 Black Packs at SEP of $599, and Radeon RX Vega 64 Aqua Packs at SEP of $699. We are working with our partners to restock all SKUs of Radeon RX Vega 64 including the standalone cards and Gamer Packs over the next few weeks, and you should expect quantities of Vega to start arriving in the coming days."

Nordic Hardware is running a piece where they affirm their sources in the Swedish market have confirmed some retailers have already received first pricing information for AMD's upcoming RX Vega graphics cards. This preliminary pricing information places the Radeon RX Vega's price-tag at around 7,000 SEK (~$850) excluding VAT. Things take a turn towards the ugly when we take into account that this isn't even final retail price for consumers: add in VAT and the retailer's own margins, and prospective pricing is expected at about 9,000 SEK (~$1093). Pricing isn't fixed, however, as it varies between manufacturers and models (which we all know too well), and current pricing is solely a reference ballpark.

There is a possibility that the final retail prices will be different from these quoted ones, and if latest performance benchmarks are vindicated, they really should be. However, Nordic Hardware quotes their sources as saying these prices are setting a boundary for "real and final", and that the sentiment among Swedish retailers is that the pricing "Feels wrong". For reference, NVIDIA's GTX 1080 Ti is currently retailing at around 8,000 SEK (~971) including VAT, while the GTX 1080, which RX Vega has commonly been trading blows with, retails for around 5600 SEK (~$680) at the minimum. This should go without saying, but repare your body for the injection of a NaCl solution.

DRAM prices have been high for quite some time now, due to a general increased demand over a slowly improving supply capability from manufacturers. Pricing of DRAM has been increasing (to the tune that if I wanted to double my memory capacity, I would have to pay double of what I paid a mere 11 months ago.) NAND pricing has been affected as well, with newer technologies such as 3D NAND not having a relevant impact on end user pricing as was expected, since tight supply and growing demand means process-level savings are dwarfed by the increasing prices on the balance of supply and demand.

Most of our woes can be traced back to high-end smartphones, which make use of up to 6 GB of RAM and have copious amounts of NAND memory. Now, reports are coming in that due to the iPhone 8's impending launch, supply is even tighter, with several firms being either unable to secure the amount of Ram they are looking for, or having to order in significant advance (futures speculation anyone?) Reuters is reporting that some clients have moved to 6-month supply agreements for their DRAM and NAND purchases, accepting higher prices than the customary quarterly or monthly deals, to make sure they get enough memory chips for their products.

AMD has unveiled the pricing scheme for its latest EPYC line of datacenter processors. In a series of graphs and tables at it's EPYC launch presentation, it outlined a comprehensive platform that it claims beats Intel on a performance per dollar basis across the entire 64 thread spectrum. What is known up to now in regards to pricing can be summarized in this nice table we have made for you below:

Continuing the trend of previous reports, DRAMeXchange, a division of TrendForce, reports the general price increase in the PC DRAM market is growing larger than anticipated as the already tight supply situation is compounded by quality problems with products made on the leading-edge processes. Based on a preliminary survey of completed contracts for the second quarter, DRAMeXchange estimates that the average contract price of 4GB DDR4 modules will go up by about 12.5% compared with the first quarter, from US$24 to around US$27.

"PC-OEMs that have been negotiating their second-quarter memory contracts initially expected the market supply to expand because Samsung and Micron have begun to produce on the 18 nm and the 17 nm processes, respectively," said Avril Wu, research director of DRAMeXchange. "However, both Samsung and Micron have encountered setbacks related to sampling and yield, so the supply situation remains tight going into the second quarter and PC DRAM prices will continue to rise through this three-month period."

So, it would appear that rumors and leaks about the RX 500 series being simple rebrands of AMD's RX 400 line were true. Recent leaks point to no more changes and performance increases than those achieved through higher base clock speeds on the graphics cards' GPU and memory. The architecture is the same, and the process seems to have followed the same path - as of yet, no confirmation regarding whether or not these cards do use a newer, leaner LPP process for higher clocks and less power consumption.

A GIGABYTE product manager revealed the MSRP pricing of the company's upcoming custom-design GeForce GTX 1080 Ti graphics card lineup, including those of its Aorus branded cards. The lineup starts with the GIGABYTE GeForce GTX 1080 Ti Gaming OC, a custom-design card with a WindForce 3X cooling solution and a custom-design PCB, besides a minor factory-overclock, priced at USD $699, the same price as reference-design GTX 1080 Ti Founders Edition. Next up, is the Aorus GeForce GTX 1080 Ti (non-Xtreme Edition), which has been detailed in our older article. This card is priced at $719, a mere $20 premium over NVIDIA's baseline pricing. You get significantly better cooling and OC headroom. Lastly, you have the range-topping Aorus GeForce GTX 1080 Ti Xtreme Edition, priced at $749, a $50 premium over baseline. This card comes with GIGABYTE's highest factory-overclock for this GPU. All prices exclude taxes. The cards will start selling from the 31st of March.

DRAMeXchange, a division of TrendForce, today reported that the average contract price of 4GB PC DRAM modules increased over 20% between September and October of 2016 (jumping from US$14.5 to US$17.5) as DRAM suppliers completed their fourth-quarter contract negotiations with first-tier PC-OEMs.

These increases come as the result of production capacity gradually shifting from PC-centric DRAM towards mobile and server DRAM, which have seen tremendous growths in demand. In fact, PC DRAM memory accounts for less than 20% of overall DRAM production. The already low inventories of branded device makers go hand in hand with higher-than-expected demand for DRAM-carrying products. And this higher demand comes after the PC DRAM market being severely undersupplied in the second half of 2016. The result: an across-the-board price upturn for all types of DRAM.

A Spanish-based hardware site has just outed what they claim to be AMD's upcoming R7 Ryzen chips' pricing, and if true, these seem to spell a spectacular amount of value (if performance is at the rumored and expected range, naturally).

As it is, the prices cover only three models of AMD's overall Ryzen line-up, namely, the R7 1800X, the R7 1700X and the non-X, R7 1700 (all 8-core, 16-thread parts). According to the source, these chips will feature base clocks in the order of 4 GHz for the 1800X; 3.8 GHz for the 1700X; and 3.7 GHz for the 1700. Overall european pricing (including taxes) is set at €599.99 for the 1800X; €469.99 for the 1700X; and a "measly" €389.95 for the 1700. As always, you can expect US pricing to be even more competitive; perhaps a $349 pricing for the 1700 chip (which also carries a 65W TDP to boot).

From this, and considering all AMD Ryzen processors will be multiplier-unlocked, we can surmise that the 1700 should be quite a steal at this pricing. And this also bodes well for AMD's upcoming 6-core, 12-thread R5 processors - status-quo upsetting at an affordable price-point, anyone?