Saturday, January 21st 2012

Arctic To Sue AMD Over ''Fusion'' Brand Name

Swiss company Arctic (formerly Arctic Cooling), has used the brand name "Fusion" on its PSU products well before AMD's so-called "Fusion" APU family came to be. Arctic was smart enough to register its trademark, and is now piling up ammo to take AMD to court over alleged trademark infringement. Arctic acquired the brand name "Fusion" from Boot Up International Ltd., and its Fusion trademark is valid in Europe. Still a sizable market for AMD.

The interesting part is, AMD doesn't use "Fusion" as a brand name anywhere, except maybe its company slogan "The future is fusion", where "fusion" is used as a verb (fusion of various computing technologies to give a homogenous computing experience), and the company internally referring to its APU architecture as "Fusion", on the outside though, AMD brands its APUs under its Vision processor family, with no "Fusion" branding anywhere, except the company slogan.
Further, AMD even renamed its "fusion architecture" to "heterogeneous architecture". Arctic could have grounds to claim that AMD's use of "fusion" may have hurt its brand or sales. This is one Arctic fishing expedition you don't want to miss.Source: Heise.de
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52 Comments on Arctic To Sue AMD Over ''Fusion'' Brand Name

#1
Casecutter
Sorry Arctic it makes me see you as desperate, lame, and stupid. You're kind biting the hand and shooting in the foot on this.
Make up and be freinds... You need them more than they... or any of us need you or your products... And I've been a fan.
Think about it ?
Posted on Reply
#2
AsRock
TPU addict
OMG if Artic are short on money they should think about lowering their ripp off cooler prices and doing cheap ass heatsinks for memory and vrms..

Idle fucks. Well that's another reason i will not buy more AC stuff
Posted on Reply
#3
TurdFergasun
lets see with my $100, i can go get a new radiator for my honda, or i can buy an arctic cooler for my 6970...

if i get the gpu cooler maybe it'll be enough money for them to drop the lawsuit
Posted on Reply
#4
Kantastic
All I got out of this thread is that Arctic, formerly Arctic Cooling, makes shitty power supplies.
Posted on Reply
#5
_JP_
All those other fusion brands (Gillete, Ford, etc...) can't be sued since it doesn't affect Arctic's sales, due to the fact that those products belong in different markets.
Kantastic said:
All I got out of this thread is that Arctic, formerly Arctic Cooling, makes shitty power supplies.
Me too. The coolers and fans seem nice, though.
Posted on Reply
#6
Wile E
Power User
btarunr said:
Swiss company Arctic (formerly Arctic Cooling), has used the brand name "Fusion" on its PSU products well before AMD's so-called "Fusion" APU family came to be. Arctic was smart enough to register its trademark, and is now piling up ammo to take AMD to court over alleged trademark infringement. Arctic acquired the brand name "Fusion" from Boot Up International Ltd., and its Fusion trademark is valid in Europe. Still a sizable market for AMD.

The interesting part is, AMD doesn't use "Fusion" as a brand name anywhere, except maybe its company slogan "The future is fusion", where "fusion" is used as a verb (fusion of various computing technologies to give a homogenous computing experience), and the company internally referring to its APU architecture as "Fusion", on the outside though, AMD brands its APUs under its Vision processor family, with no "Fusion" branding anywhere, except the company slogan.

http://www.techpowerup.com/img/12-01-21/188a_thm.jpg [---]

Further, AMD even renamed its "fusion architecture" to "heterogeneous architecture". Arctic could have grounds to claim that AMD's use of "fusion" may have hurt its brand or sales. This is one Arctic fishing expedition you don't want to miss.

Source: Heise.de
That pun really did make me lol. I just wanted to thank you for it.
Posted on Reply
#7
Lazzer408
FreedomEclipse said:
hmmmm how bout suing Gillette for this....?

http://www.concordextra.com/img_uploads/Gillette%20Fusion%203%20pack.JPG

Im not sure when it was released. but there are youtube videos that were posted 4-5years back...

a wasted oppotunity for ArcticTroll :laugh:

http://www.executive-shaving.co.uk/shaving/gillette-fusion-razor-collection/Gillette-fusion-shaving-razor.jpg


Fortunately I know the difference between a clean shave and a PSU that functions better as a smoke box (fair few reviews say their PSUs went up in smoke when stressed - Im quoting for Bit-tech's review here) then powering anything.
Just my thought. Here's another. The list goes on. Maybe if Arctic could compete, they wouldn't need to sue to make money.

Posted on Reply
#8
FreedomEclipse
~Technological Technocrat~
this reminds me of the early days when i think it was Nvidia wanted to trademark the word 'pwnage' (cant remember if that was the way they spelt it) so they can make a pwnage edition card
Posted on Reply
#9
Widjaja
It's sort of sad to see since Arctic Cooling have now become arctic, they are no longer the company they used to be.

Used to be about ugly looking after market coolers which did an impressive job for cheap.
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#10
D4S4
this just lowered my respect for arctic cooling a bit.
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#11
legends84
the biggest ''fusion'' of all >>>> ford fusion
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#12
NinkobEi
Then is it possible for the Arctic and Antarctic to sue Arctic over taking their name?
Posted on Reply
#13
2wicked
I don't see any confusion between arctic and amd's products.
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#14
RejZoR
Haha, good one 2wicked.
Posted on Reply
#15
micropage7
why they dont sue at the first time when AMD use that name? or atleast they giva AMD a warn when they use "fusion" name
strange..
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#16
pr0n Inspector
Replace "AMD" with "Intel" and Arctic will suddenly turn into the righteous underdog.
Posted on Reply
#17
ypsylon
That is the result of bored CEO(s) at certain companies, wondering what to do with spare cash. Instead making things better, they spend money on lawyers in lawsuits which have no chance of succeeding. Lets sue Rutherford, Oliphant, Einstein, Oppenheimer, Teller and others for exposing the world to the word [fusion]... oh wait they all are dead... to bad.

In short, I will quote Shakespeare: Kill all lawyers!

World will be better place.:D
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#18
m1dg3t
One word: Pathetic. :slap:
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#19
Lost Hatter
Being able to copy write words is bull Shiznet. I should go have the letter "A" copy written. And sue EVERYONE!

muhuuhhahahahahhaha!!! Oh yes, its Happenin'
Posted on Reply
#20
jpierce55
pr0n Inspector said:
Replace "AMD" with "Intel" and Arctic will suddenly turn into the righteous underdog.
In this case I don't believe that would be true. This lawsuit is far beyond the term lame.
Posted on Reply
#22
bothaus
VMware Fusion, Extensis Suitcase Fusion. Those SW companies aren't even suing each other.
The Gillette pic was great. Too much Fusion these day's.
Posted on Reply
#23
Kantastic
Lost Hatter said:
Being able to copy write words is bull Shiznet. I should go have the letter "A" copy written. And sue EVERYONE!

muhuuhhahahahahhaha!!! Oh yes, its Happenin'
I can bet Apple already has both A and i.
Posted on Reply
#24
Lazzer408
Here's another example of how out of hand names can get. I really laughed in disgust when I read this one.


"DRAPER, Utah, Jan. 21 (UPI) -- Students at a brand new Utah high school voted to be known as the Cougars, but the school board decreed that was too racy and chose the Chargers instead.

The Salt Lake Tribune said the board in Draper vetoed the results of the student vote on the grounds Cougar was a derogatory term because of its use as a nickname for single women on the prowl for younger boyfriends."

Read more: http://www.upi.com/Odd_News/2012/01/21/Utah-high-school-nixes-Cougars-team-name/UPI-26591327170039/#ixzz1kDRTdymD

What's in a name? I can just imagine a mascot dressed as a 40yo women chasing highschool quarterbacks down the field during the halftime show.

/hijack

AMD needs a good suing anyways. Lets not forget their whining about Intel. http://www.techspot.com/news/17963-amd-sues-intel.html
Posted on Reply
#25
eidairaman1
says the fanboy

Lazzer408 said:
Here's another example of how out of hand names can get. I really laughed in disgust when I read this one.


"DRAPER, Utah, Jan. 21 (UPI) -- Students at a brand new Utah high school voted to be known as the Cougars, but the school board decreed that was too racy and chose the Chargers instead.

The Salt Lake Tribune said the board in Draper vetoed the results of the student vote on the grounds Cougar was a derogatory term because of its use as a nickname for single women on the prowl for younger boyfriends."

Read more: http://www.upi.com/Odd_News/2012/01/21/Utah-high-school-nixes-Cougars-team-name/UPI-26591327170039/#ixzz1kDRTdymD

What's in a name? I can just imagine a mascot dressed as a 40yo women chasing highschool quarterbacks down the field during the halftime show.

/hijack

AMD needs a good suing anyways. Lets not forget their whining about Intel. http://www.techspot.com/news/17963-amd-sues-intel.html
Posted on Reply
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