Monday, April 30th 2012

A Crate at TechPowerUp's Doorstep

A little earlier this month, NVIDIA spent quite some money on premium courier to send us a package that wasn't exactly light. On opening it, we found a fun-size steel crowbar with an NVIDIA logo inscribed on it, and a message that read "for use in case of zombies or..." which was pretty cryptic. We thanked NVIDIA for the back-scratching tool, and got back to work. While Gabe Newell made the crowbar a pop-culture symbol, there is only one socially-acceptable use of this otherwise boring tool: opening wooden crates, which were used to ship stuff overseas, before modern containers came to be. One such crate made its way to our doorstep, not floating over the sea, but gliding its way over the Autobahn aboard another expensive "same day" courier.

The top of the crate sure was catchy, which cautioned us of "weapons grade gaming power". Its side had a geekspeak print. "0b1010110010" is binary for "690" (0b is a binary prefix). The other two lines make no sense. Upon opening the crate, and a sheet of foam, there it is, something we'll be toying with for the better part of this week.
We doubt if any AIC partner can match the design finesse of NVIDIA reference design GeForce GTX 690 (pictured below). Built with advanced materials such as a magnesium alloy that supercar engines are made of, NVIDIA's card design has some serious performance-oriented design gone into it. The central portion, which cools the VRM and bridge chip, is made of magnesium alloy, with copper+aluminum channel blocks cool each of the two GeForce Kepler 104 GPU systems.

The GTX 690 has three dual-link DVI connectors and a mini-HDMI, similar to previous-generation GeForce GTX 590. Like the GTX 680, you can run triple-monitor 3DVision Surround setups right off a single card. There's one SLI connector, which lets you pair the card with another of its kind (only). The card uses a 10-phase VRM, which draws power from two 8-pin PCIe power connectors, yet the TDP of the card is rated to be just 300W (relatively, not much).
Last but not the least, is the answer to a looming question with how big the card really is. It occupies no more than two expansion slots, and is just as long as a GTX 590.

As for prices, NVIDIA informed us that apart from its US MSRP of US $999, Britons will be staring at a £829 price-tag, and continental Eurozone buyers at 829€ (excl. VAT). Expect a thorough performance review on May 03.
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101 Comments on A Crate at TechPowerUp's Doorstep

#1
W1zzard
same day courier in germany is like 150 usd.. maybe nvidia got a discount because the guy has to bring the boxes to other reviewers too.
i offered nvidia to drive down to munich today to pick up the card.
Posted on Reply
#2
btarunr
Editor & Senior Moderator
neko77025 said:
Now we know why the card is 999.99 ... they spent all their money on over the top packaging and SAME day shipping ... you know how much Same day shipping cost.
I think this packing is just for the press (GTX 590 was sent in a 50 cal ammo box IIRC), and same day shipping is because NV wants reviews out by May 03.

If you want a GTX 690, you will pay at least $999.99 + your national/state taxes + shipping (unless shipping is free/you're buying from a ground store). So ballpark $1200.
Posted on Reply
#3
neko77025
Easy Rhino said:
lul wut? companies like steam get massive shipping discounts because they ship in bulk and have contracts with couriers. also, this comes out of the marketing budget, not R&D. :nutkick:
No one gives discounts for sameday shipping. Nextday air for Screws will cost 50.00.
Sameday is hundreds of dollars.
Posted on Reply
#4
Easy Rhino
Linux Advocate
companies like nvidia pay shipping contracts usually per month. this same day shipping cost no more than a typical 5 day shipping since it is all a wash at the end of the month.
Posted on Reply
#5
dorsetknob
"YOUR RMA REQUEST IS CON-REFUSED"
Britons will be staring at a £829 price-tag, and continental Eurozone buyers at 829€

£829 = 1019€
829€ = £674
What a corperate rip off because you live in the UK = £155
you cant tell me it cost an additional £150+ to ship 1 card a further 26 miles from mainland europe to the UK

""" SHAME ON YOU NVIDCRAPA """

:rockout::rockout::mad::mad::mad::mad::mad::mad::mad::mad::mad::mad::mad::mad::mad::mad::mad::mad::mad::mad::mad::mad::mad::mad::mad::mad::mad::mad::mad:
Posted on Reply
#6
Frick
Fishfaced Nincompoop
MilkyWay said:
$999.00 USD = £615.60 HUH so how did they work out a price of £829? EU is a little closer in price.
20% VAT plus £100 for you living on that miserable island.

""" SHAME ON YOU NVIDCRAPA """

WHY DO PEOPLE NOT KNOW ANYTHING ABOUT TAXES THESE DAYS
Posted on Reply
#8
TheMailMan78
Big Member
That's nice and all but if they shipped that to me in the US I would go outside to pick it up and probably get sacked by Homeland security agents wanting to know why I am getting "weapons grade" GPU's from Nvidia and what terrorist organization I'm working for.
Posted on Reply
#9
erixx
Well, they tell you all day and night that your freedom 'isn't free' so you shot yourself, lol
Posted on Reply
#10
AphexDreamer
That card looks really heavy? But I'm pretty sure its actually quite light lol. Right?
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#11
bogami
Looks so nice :) . Ill made review for SLI so send me 2 PLZ:D
Posted on Reply
#12
Hayder_Master
thanks NVIDIA, u send first sample for TPU, so i will sold my two ATI card's and buy one of your new cards.
Posted on Reply
#13
Prima.Vera
That's a secsi card! So, if I open a new IT related site specially for benches, do I get 1 for free also?? :D
Posted on Reply
#14
the54thvoid
At $999, if I import from US it would be a 12% import tax AND 20%VAT. Comes to about £830.

The conversion prices are fine when taxes are factored in and everyone pays taxes, except the Greeks and look at the mess they're in.
Posted on Reply
#15
dorsetknob
"YOUR RMA REQUEST IS CON-REFUSED"
The Article Didn't say the UK price was inclusive of VAT Unfortunately we British are used to being ripped off and
"We Expect the price to be + VAT" ( £829 + Vat )

""" SHAME ON YOU NVIDCRAPA """
Posted on Reply
#16
Xzibit
Did Nvidia include a Thermal Nuclear reactor in the box ?

Just asking cause supposively the GK104 succesor to the 460/560 TIs was original their mid chip and somehow power comsumption got lost in the translation when it outperformed the 7970.

I like looking at things from a different angle but If the GK104 was originaly to compete with the 7870/7850 cards. Power-wise it would have fallen short. Is it strange that Microsoft/Sony/Nintendo will all carry ATI/AMD GPUs when the Nvidia ones seam to perform better.

I'd like to go back a few years when review sites were covering IQ test and making sure image quality was not being manipulated in post processing or being altered via drivers tool recognition. I know its time consuming but most Tech/Enthusiast site have been deluted to the same basic stuff.

The card does look nice but did the wooden crate include wooden screws ?
Posted on Reply
#17
TheMailMan78
Big Member
Xzibit said:
Is it strange that Microsoft/Sony/Nintendo will all carry ATI/AMD GPUs when the Nvidia ones seam to perform better.
Because they are cheaper and produce a bigger margin of profit? You seem to be deluded into thinking corporations are there to please you by taking a hit on their bottom line. I would sell an abacus for $9000 if I thought I could. Microsoft/Sony/Nintendo are just selling $9000 abacuses.

By the way welcome to TPU. I'm TheMailMan.
Posted on Reply
#18
VulkanBros
Nah....to much bling.....will wait for the 7990......
Posted on Reply
#19
sc
I wonder if a 850W PSU would be enough for a SB system with two of those babies in SLI.
Posted on Reply
#20
HammerON
The Watchful Moderator
This is a sweet looking card (and packaging):toast:
Posted on Reply
#21
Katanai
erixx said:
Earning just a little more, I would buy one =:)
:cool:
Well, not, but... Indeed Wunderbar as only Zara Leander could say, singing!

http://www.youtube.com/watch?v=AMCl2J9xGOg
This guy says it pretty well too. http://www.youtube.com/watch?v=hBgAQc-MnGM
It always cracks me up that he has to say at the end: This is not a love song! :laugh:

For real, now, what a beast. That's the best looking video card ever and it's also the best performing ever. :respect::respect: They did a good job on this one, too bad I won't be able to afford it but a 680, well that might just be my next card...
Posted on Reply
#22
Xzibit
TheMailMan78 said:
Because they are cheaper and produce a bigger margin of profit? You seem to be deluded into thinking corporations are there to please you by taking a hit on their bottom line. I would sell an abacus for $9000 if I thought I could. Microsoft/Sony/Nintendo are just selling $9000 abacuses.

By the way welcome to TPU. I'm TheMailMan.
Profitability isnt exclusive to those 3 companies/corporations. Which in-directly willingly or not you make my point.

1) Was the GK104 so power hungry to begin with they couldnt lower its power envelop further. Can only imagine how power hungry the supposed GK110 would be.
-GF104 introduced at 150 - 200
-GF114 introduced at 150 - 170
-GK104 introduced at 195 - ? < Something very fishy considering its still with-in the revisions they do for previous --4 SKUs
Couple of explanations.
No GK110, This is best they could do hence the increase power usage and the large price hike everyone is paying for them. Still the consumer gets the short end of the stick like always.

2) AMD went for power consumption sacrificing performance and it cost them in comparable performance.
-Barts introduced at 127
-Pitcairn introduced at 130


Now AMD has driver issues and Nvidia looks like it wants to go back to the old GeForce bundle when it use to do calculation dumps with driver recognition.
Its like politics. As a consumer you want to go with the least sleazy one out of the two.

My sugguestion is why not look into it from both camps.

Now if Nvidia introduces this card the GTX 690 at above 365 you know they are just screwing everyone over, some more willing then others ofcourse.
Posted on Reply
#23
Neuromancer
Love the PR packaging.

Thats awesome. nVidia marketing guys are genius :)
Posted on Reply
#24
ensabrenoir
If one is available when the pay check deposits.....on the couch for a month but everyone needs at least one needless object in thier life
Posted on Reply
#25
Dave65
Can't wait to see some benchmarks on this puppy.
Posted on Reply
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