Thursday, January 9th 2014

ASUS and Waves Audio Announce Strategic Relationship

ASUS, a leading enterprise in the new digital era, together with Waves, a leading provider of audio DSP for the professional and consumer markets, and recipient of a Technical GRAMMY award, have recently announced an expanded relationship which will bring a new level of premium sound quality to ASUS consumer electronic products. This agreement will incorporate Waves MaxxAudio Master processing into all ASUS products that feature ASUS SonicMaster audio technology.

As the driving engine of ASUS SonicMaster, MaxxAudio Master processing, with its superior performance characteristics, will enhance the clarity and depth of the user's listening experience, whether enjoying a game, multimedia selection of music and movies, or for online communication purposes.

"Ongoing developments in multimedia and entertainment applications increasingly push the capabilities of our devices," said Henry Huang, Director of ASUS Golden Ears Team. "We are certain that this strategic implementation of Waves' embedded technologies will provide a new level of satisfaction to the ASUS user experience."

"ASUS is well known for groundbreaking products, its innovative designs deserve innovative audio technology to match," stated Tomer Elbaz, Executive Vice President, Waves Consumer Division. "ASUS Golden Ears Team makes an exceptional use of MaxxAudio professional sound technologies to create a unique, premium audio experience. Thanks to this winning combination, ASUS users, whether working with a mobile device or a high-end workstation, can expect best-in-class sound quality."
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2 Comments on ASUS and Waves Audio Announce Strategic Relationship

I really wonder what they'll make. Because till now, ASUS had superb hardware backed up with rubbish software and pathetic 3D positioning engine which i absolutely hated.

I also hope they won't make support like it was with ASUS BlackHawk for audio on ASUS Rampage II Gene. Drivers on mobo CD had the awesome BlackHawk control panel with audio enhancements, but later drivers just removed it.
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Asus makes good hardware with bad drivers and worse support for said products, too. They're a company that wishes they could just make hardware without any drivers because they'd do really well in scenarios where that was the case.
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