NVIDIA could attempt to steal the limelight from AMD's 2017 "Capsaicin & Cream" launch event for its Ryzen desktop processors, slated for February 28, with a parallel GeForce GTX event along the sidelines of the 2017 Game Developers' Conference (GDC). At this event, the company is expected to launch its next enthusiast-segment graphics card, the GeForce GTX 1080 Ti. This could at least be a paper-launch, with market availability following through in March.

While the GTX 1080 Ti is a graphics card, and Ryzen a processor (they don't compete), NVIDIA's choice of launch-date could certainly steal some attention away from AMD's big day. Besides launching Ryzen, it wouldn't surprise us if AMD teases its upcoming Radeon "Vega" graphics cards a little more. The GeForce GTX 1080 Ti is expected to be based on the same "GP102" silicon as the company's flagship TITAN X Pascal graphics card, and could be positioned very close to the USD $1,000 mark, given that NVIDIA priced the TITAN X Pascal at a wallet-scorching $1,199.