Friday, April 6th 2018
In Aftermath of NVIDIA GPP, ASUS Creates AREZ Brand for Radeon Graphics Cards
Graphics card manufacturers are gradually starting to align their gaming brands with NVIDIA to get admission into the exclusive GeForce Partner Program (GPP). Although there isn't any official confirmation on behalf of the NVIDIA AIB partners, small but significant changes are starting to become evident. The first example comes from Gigabyte's Aorus gaming line. Gigabyte currently offers the Gaming Box external graphics enclosure with a GeForce GTX 1070, GTX 1080, or a Radeon RX 580. If we look at the packaging closely, we can clearly see that the RX 580 box lacks the Aorus branding. However, Gigabyte isn't alone though. MSI is apparently in favor of GPP too as they remove all their Radeon Gaming X models from their global website. Take the Radeon RX 580 for instance. The RX 580 models from the Armor lineup are the only ones present. Surprisingly the US website still carries the Gaming X models.
The latest rumor suggests that ASUS is the third AIB partner to jump on the GPP bandwagon. The Taiwanese manufacturer is allegedly creating the AREZ brand to accommodate their Radeon products. The AREZ moniker probably alludes to the Ares series of dual-GPU graphics cards historically centered around AMD GPUs. If this rumor is true, the Strix, Dual, Phoenix, and Expedition Radeon models are going to fall under the new AREZ branding. ASUS might even go as far as dropping their name from the AREZ models entirely.Update 17/04/2018: ASUS has officially announced the 'AREZ' brand here.
Source:
VideoCardz
The latest rumor suggests that ASUS is the third AIB partner to jump on the GPP bandwagon. The Taiwanese manufacturer is allegedly creating the AREZ brand to accommodate their Radeon products. The AREZ moniker probably alludes to the Ares series of dual-GPU graphics cards historically centered around AMD GPUs. If this rumor is true, the Strix, Dual, Phoenix, and Expedition Radeon models are going to fall under the new AREZ branding. ASUS might even go as far as dropping their name from the AREZ models entirely.Update 17/04/2018: ASUS has officially announced the 'AREZ' brand here.
137 Comments on In Aftermath of NVIDIA GPP, ASUS Creates AREZ Brand for Radeon Graphics Cards
Well I'd be fine with a 400W GPU if it provided performance worthy of that power consumption. AMD's MCM design has a much larger heat dissipation area, it is much easier to cool than a single big die. I'm pretty sure Nvidia is the one that originally proved that while noise and efficiency is great, performance is king. People bought Fermi by the bucketload despite it being much less efficient and noisy.
Pascal only achieves 2GHz or more through overclocking. The base clock for the 1080 Ti is 1480, which is only a moderate bump over the 980 Ti.
www.amazon.com/EVGA-GeForce-FOUNDERS-Support-11G-P4-6390-KR/dp/B06XH2P8DD
I am lucky enough to own a 1080 Ti SSC that goes over 2GHz but that's only because I won the silicon lottery. It's not really fair to compare overclocking results because they rely heavily on luck sometimes.
Well Rory Read (prior AMD CEO) was the one who came up with the APU idea and then Raja was the one who came up with Vega. If it wasn't for the APU, AMD would have never have landed the console deals and likely would have went bankrupt. Vega isn't good at gaming and is obviously targeted at professionals. It would have been great had ATI been bought by someone with more money but then again I don't know if AMD would have even been around today otherwise. Infinitey fabric doesn't rely on drivers to work. Even still, we know that Infinity Fabric does have a very minor pentalty when transferring data from die to die. This can be mitigated through drivers and doesn't have a huge impact on performance.
If that's the case it the lack imagination from the people who was suppose think up this "branding" must be total dim-wads (yes I know the younger generation doesn't use the term and I'm showing my age) that went to college and sat around with their finger up somewhere.
I could've given 25 other good ways differentiating the brands rather than just what appear to be a miss-spelling.
Digitimes: Asustek to release Ares brand for AMD gaming products, says paper
Edit: for the spelling. just look at the how ares have been wrote by Asus. That letter E is Sigma(Σ) from Greek alphabet, someone might confuse it with latin Z.
Ares = Dual chip AMD
Mars = Dual chip Nvidia
Asus also used Matrix sub-brand on AMD cards too. Just recently it stopped using Matrix for both (980 Ti & 290X).
www.techspot.com/news/73661-nvidia-gets-anti-competitive-unsavory-geforce-partner-program.html
Reason why i sold my two watercooled zotacs 1080 long ago, and went full tilt AMD (32 core epyc, and 2 frontier edition watercooled vegas)
I knew nvidia is up to no good.
Is there an issue that if you are an AMD fan the nVidia name might sound cooler or visa versa ? Are you worried what your friend's will think ? Wher's the beef here ? Personally I want different names so as to easily be able to distinguish between model lines. If the worry is that one name might not sound as impressive as the competitors ? Well at the upper end, the card's aren't as impressive but it's not th ename that's responsible for that it's the power usage and performance. That's where the judgment's should be made.
What's really worrisome is how oblivious so many people (like you) around here are to how the market works. Like you didn't even bother to address the facts I mentioned because it would mean changing your opinion.
- FACT: A 14nm 471mm^2 Vega card has about the same level of compute as an 815mm^2 12nm Volta card.
- FACT: Low-powered Vega gpu's outperform M150X Nvidia cards while using less energy (While having the same die size!).
So are you going to dispute the two facts above? I am very excited for the mental gymnastics to come, but maybe you will surprise me. We can always hope ;) And this is why you are not a lawyer, and hopefully not in any positions of power. Haha this actually a pretty funny point. Tells you how much more competitive Maxwell was compared to Kepler...This GPP by Nvidia is causing more damage by the day. I hope so too, Nvidia cannot get away with this BS.
HYPE MODE ON
wccftech.com/rumor-amd-navi-mainstream-gpu-to-have-gtx-1080-class-performance/
It won't work on tech savvy users, but that's a minority of customers. Win out what? #downtripoffyourcustomers award?
AMD is winning that annually since forever.