Wednesday, June 20th 2018

NVIDIA's Next-Gen Graphics Cards to Launch in Q3 2018, Breadcrumb Trail Indicates

We the media and you enthusiasts are always getting scare jumps every time a high-profile launch is announced - or even hinted at. And few product launches are as enthusing as those of new, refined graphics cards architectures - the possibilities for extra performance, bang for buck improvements, mid-tier performance that belonged in last generation's halo products - it's all a mix of merriment and expectation - even if it sometimes tastes a little sour.

Adding to the previous breadcrumbs neatly laid-out regarding NVIDIA's Hot Chips presentation on a new "Next Generation mainstream GPU", the source for et another piece of bread that would make Grettel proud comes from Power Logic, a fan supplier for numerous AIB partners (company representative holding an EVGA graphics card below), who have recently said they expected "Q3 orders to be through the roof". Such an increase in demand usually means increased orders as AIB partners stock up on materials to produce a substantial enough stock for new product launches, and does fall in line with the NVIDIA Hot Chips presentation in August. Q3 starts in July, though, and while the supply-chain timings are unknown, it seems somewhat tight for a July product launch that coincides with the increased fan orders.
It's more likely, though, that we're looking at a product launch and announcement that precedes the Hot Chips presentation. This breadcrumb trail could be not much more than wishful thinking, though: NVIDIA CEO Jensen Huang himself said at COMPUTEX 2018 that we might have to wait for a long time before new GeForce hardware is actually launched.
This is both expected and unexpected for a variety of reasons. Personally, I believe NVIDIA would only reap benefits by introducing its new 1100 or 2000 series GeForce graphics cards before AMD has its act together for their next generation Radeon products. NVIDIA has enjoyed an earlier time to market with their solutions for some time now, and that means they tend to entrench themselves in the market with their new solutions first, addressing the urge for users to get the next shiny piece of graphics hardware they can. At the same time, it gives them the opportunity to launch products with raised costs upfront (if mumblings of increased base pricing of GeForce products to capitalize on expected cryptocurrency demand are anything to go by). This means the company could begin filling up its war chest for price cuts should AMD pull a rabbit out of its proverbial hat with an extremely competitive lineup of products - as it has done in the past. Sources: WCCFTech on Power Logic, PC World - NVIDIA CEO Jensen Huang on Delay in New Hardware
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35 Comments on NVIDIA's Next-Gen Graphics Cards to Launch in Q3 2018, Breadcrumb Trail Indicates

#1
megamanxtreme
It's been 2 years, we better have a GTX X50 that competes with the GTX 1060 6 G.B. or at least 3 G.B., same for the higher and lower hierarchy. The only thing missing is AMD, so that could mean the prices....
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#2
The Quim Reaper
The only downside to this is that its going to be almost impossible to buy one these when they do launch, such is the pent up demand from buyers priced out by mining or people in the know, waiting for the next gen release.

You will have to sit by your PC, hitting F5 on the 'buy now' button for days :)

September launch?....more like November/December before you'll be able to buy one from the usual places without being put on a pre-order list.
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#3
Caring1
Either that guy is incredibly small, or that card he's holding is huge o_O
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#4
Xajel
The main issue is with price, as the rumour indicates the NV will rise the prices even in the same segment, ie next gen 1170/2070 will cost more than 1070 at launch, same goes for 1180/2080 compared to 1080.

If AMD will really not have any competition for these then NV will feel free to really increasing the prices as there will be no competition.
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#5
bug
Caring1
Either that guy is incredibly small, or that card he's holding is huge o_O
The truth is revealed when you look at the size of the DVI connector. You already know how big that is irl.
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#6
TheGuruStud
The Quim Reaper
The only downside to this is that its going to be almost impossible to buy one these when they do launch, such is the pent up demand from buyers priced out by mining or people in the know, waiting for the next gen release.

You will have to sit by your PC, hitting F5 on the 'buy now' button for days :)

September launch?....more like November/December before you'll be able to buy one from the usual places without being put on a pre-order list.
It'll be reference garbage, anyway.
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#7
bug
TheGuruStud
It'll be reference garbage, anyway.
Are you hinting at some companies releasing a standard board and then never following up with custom designs?
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#8
medi01
https://seekingalpha.com/amp/article/4182662-nvidia-appears-gpu-inventory-problem
  • Reports out of Taiwan now suggest that Nvidia has a gaming GPU inventory problem.
  • 'Semiaccurate' reported on the issue yesterday, and cited excess inventory in the channel as the primary reason for new gaming GPU delay.
  • The glut is so severe that one top Asian OEM partner reportedly returned 300k GPUs to Nvidia.


Xajel
The main issue is with price, as the rumour indicates the NV will rise the prices even in the same segment, ie next gen 1170/2070 will cost more than 1070 at launch, same goes for 1180/2080 compared to 1080.
I find the fact quite enjoyable.
Posted on Reply
#10
bug
chaosmassive
are those container boxes legit?
Containers are reusable, nobody puts a logo on a container (except for the operator, see https://en.wikipedia.org/wiki/Intermodal_container#/media/File:Line3174_-_Shipping_Containers_at_the_terminal_at_Port_Elizabeth,_New_Jersey_-_NOAA.jpg ). The arrangement also defies some laws of physics.
And I'm not sure about the rest of the news either. Currently Nvidia cards still ships a little above MSRP. If they'd be collecting dust, a price cut would take care of excess inventory.
If I had to guess, Nvidia is dragging their feet because with no Navi in sight, they can still milk Pascal (in the consumer space) and Volta (for other uses).
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#11
altcapwn
chaosmassive
are those container boxes legit?
You're joking right?

I guess AMD will need to make a move so that NVIDIA stops milking like Intel milked their 4 cores.
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#12
RejZoR
Only real way to get a somewhat normal priced card is to go for the really high end and then keep it for several years. When you draw a line, you spend the same as shuffling through few low or mid end cards.
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#13
bug
RejZoR
Only real way to get a somewhat normal priced card is to go for the really high end and then keep it for several years. When you draw a line, you spend the same as shuffling through few low or mid end cards.
Not really. If you change mid-range cards 1-2 years apart, you sell the old one and get most of your money back.
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#14
GreiverBlade
Xajel
ie next gen 1170/2070 will cost more than 1070 at launch.
aherm ... my 1070 was kinda one of the cheapest non FE (aka: ref with a hefty, uncalled for, overprice) and it was still at a 1080 MSRP range (and the 1080 had the MSRP of the Titan XP at launch) ... and that was not long after launch and before mining craze ....

if i knew i would have taken a Vega 64 (that is slightly above a 1070) and was kinda cheaper at launch, for me, than a 1070

oh well ... i can still sell my 1070 with a good return on the initial investment even if used, thanks to the mining craze, and since now the one that took the 1080 launch MSRP is the 1070Ti ... uh... wait ... 1070 for 1070Ti or 1080 is not an upgrade .... 1080Ti would maybe be one .... but at 2 time the price ... nuuuhhh ...

oh well i guess i have to wait till the 11XX hit the shelves and try to get a 2nd hand (non miner) 1080Ti ... at a [sarcasme]almost MSRP like price[/sarcasme]
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#15
RejZoR
bug
Not really. If you change mid-range cards 1-2 years apart, you sell the old one and get most of your money back.
That used to be the case before mining nonsense. Now it's 450€ for a mid end card, assuming you can even buy one. Usually you can't...
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#16
GamerNerves
AMD is probably refreshing it's Vega line up with 7 nm process after all, so Nvidia will immediately react. They was going to release new cards early this year, but then it turned out that AMD was not going to release anything, so Nvidia didn't bother.
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#17
medi01
Xajel
The main issue is with price, as the rumour indicates the NV will rise the prices even in the same segment, ie next gen 1170/2070 will cost more than 1070 at launch, same goes for 1180/2080 compared to 1080.
I find the fact quite enjoyable.


GreiverBlade
if i knew i would have taken a Vega 64 (that is slightly above a 1070)
Vega 64 is above 1070Ti, 1070 isn't in its league.

altcapwn
I guess AMD will need to make a move so that NVIDIA stops milking like Intel milked their 4 cores.
nVidia's FUD machine is so much stronger than Intel's (see the embarrassing comments on this very forum, tech savvy users, lol), just rolling out on-par products won't be enough against it, so, no, not going to happen any time soon.
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#18
efikkan
GamerNerves
AMD is probably refreshing it's Vega line up with 7 nm process after all, so Nvidia will immediately react. They was going to release new cards early this year, but then it turned out that AMD was not going to release anything, so Nvidia didn't bother.
Even if we're very optimistic and assume TSMC 7 nm will have none of the issues 40 nm/28 nm/20 nm/16 nm had, we're still looking at relatively low volume shipments with half-decent yields in Q1 2019, probably reaching full production volume around the end of 2019.

A node shrunk Vega will still not come close to competing with Pascal, so Nvidia is in no rush to push 7 nm. If history is any indication, they will prioritize datacenter GPUs on 7 nm.
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#19
the54thvoid
medi01
I find the fact quite enjoyable.
You shouldn't, since the 7970, AMD have mostly price matched Nvidia. It'll be nice if AMD can hit it like they have with Ryzen. But it's been rumoured Nvidia's next card will be a silly price. Perhaps AMD can hit them on the fly with a far better value option. We need that sort of change.

medi01
Vega 64 is above 1070Ti, 1070 isn't in its league.
Yup, Vega 64 matches a GTX1080 mostly. Shame it's taken so long for the pricing to stabilise. The 64 was selling higher than a 1080ti for quite some time. Mining is losing it's gfx card hold though (as it becomes less profitable). We can see it getting bad again if BTC values rise.

medi01
nVidia's FUD machine is so much stronger than Intel's (see the embarrassing comments on this very forum, tech savvy users, lol), just rolling out on-par products won't be enough against it, so, no, not going to happen any time soon.
Nvidia's FUD matches AMD's crappy backfiring PR stunts. That PR also causes FUD but each time, Nvidia pulls the better card out of the hat. Each GPU gen since 7970, I've waited on AMD to release their card only to be disappointed, and gone green each time. Now the prices have gone silly, I'll skip a few gen's I think.
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#20
GreiverBlade
medi01
Vega 64 is above 1070Ti, 1070 isn't in its league.
i perfectly know that no worries, but the 1070Ti wasn't even out when i noticed that pricing behavior... well now it's too late ... Vega 64 is around a 1080Ti pricing (wich is Titan XP MSRP)



oh well i am stuck with Ngreedia, but, positive note, i am still glad i bought it before mining craze .... 526chf (1080 msrp) before.... 699-726 after ... (good side i can sell it for 526 and tell the buyer it's a steal, because : 173-200chf less than regular market price :laugh: (joking))
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#21
Prima.Vera
This is becoming the longest release of a new generation card...Which is actually very good, since I plan to keep my card for another 2 years, at least at current pace. Also the gaming industry won't develop more higher reqs for their craps, so it's a win-win from my perspective.
Thank you nGreedia for helping me saving more money. :laugh:
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#22
Fluffmeister
I was gonna troll a little and say I look forward to these new cards crushing the competiton... but there isn't any. :P
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#23
altcapwn
Prima.Vera
This is becoming the longest release of a new generation card...Which is actually very good, since I plan to keep my card for another 2 years, at least at current pace. Also the gaming industry won't develop more higher reqs for their craps, so it's a win-win from my perspective.
Thank you nGreedia for helping me saving more money. :laugh:
In this strange and foggy era in GPUs history, you sir just saw the sun behind the cloud.
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#24
medi01
Fluffmeister
I was gonna troll a little and say I look forward to these new cards crushing the competiton... but there isn't any. :p
Except it's only Ti/Titan cards that have no competitor, so, yeah, thanks for reiterating the FUD.

GreiverBlade
Vega 64 is around a 1080Ti pricing
No, good 200+ cheaper, not counting 200 for an adaptive sync monitor.

the54thvoid
It'll be nice if AMD can hit it like they have with Ryzen
I think you have missed the point.
Ryzen is merely on par with Intel.
Merely on par in GPU market doesn't work for AMD, we have been there, seen that, nVidia's FUD is that strong. Even crappy 960 outsold 280/280x.

Heck, even vastly superior doesn't work, even back in Fermi times nVidia outsold it.
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#25
stimpy88
Oh god, so we have to see wannabe Captain Kirk trying to convince us with the help of his roguish leather jacket, that his nasty company does actually love us, and is all about the gamers, and is finally going to give us some stale, rehashed crumbs from the table, all for a very, very steep price of course, because... We are gamers too.

Prepare to see the industry's highest ever single GPU prices, for the gamers.
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