Monday, July 9th 2018

"We Can do it Too" - AMD Headhunts Intel's Core and Visual Computing Group VP Martin Ashton

It's been interesting to see how the industry's giants try and find ways to rejuvenate themselves with blood from other companies - and there's got to be no better feeling than taking someone from under a competitor's mantle. It's the old two kills with one stone adage, really: one reinforces one's position by hampering a competitors'. But until now, it seemed most high-profile movements between AMD and Intel were a game of squash, with Intel claiming AMD's chief graphics division experts such as Raja Koduri and Chris Hook.

Now, AMD has seemingly turned the game into a sort of tennis encounter, having successfully headhunted Intel's Martin Ashton, formerly "Vice President, Core and Visual Computing Group, Chief Engineer, VTT and Director of Hardware and Co-Director of Architecture, VPG at Intel." Martin Ashton, as the extensive position descriptor somewhat cloudily states, was an important piece of Intel's overall graphics strategy - though arguably not as important as the players Intel snagged from AMD. Still, Martin Ashton has long-standing roots on the graphics landscape, particularly at Imagination Technologies; and AMD's David Wang seems to think he's a great fit for the team - and AMD's vision. He's now part of AMD as Corporate Vice President.
Martin Ashton, left, and David Wang, right

"We are very happy to bring Martin and his talent to AMD for our graphics roadmap and our business. David Wang is building a great team from both within AMD with key promotions and with key external additions like Martin."
Here's hoping these acquisitions for AMD help them in catching up to NVIDIA in yet another uphill battle for graphics supremacy. For one, AMD seems to be filling its graphics design team with names closely linked with the mobile space - perhaps foreshadowing a development mentality close to NVIDIA's in adapting mobile technologies, particularly their low power chops, and building them up to full-fledged, high-performance solutions? Time will tell. Sources: Hexus, via LinkedIn
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10 Comments on "We Can do it Too" - AMD Headhunts Intel's Core and Visual Computing Group VP Martin Ashton

#1
Xx Tek Tip xX
More headhunting - Time for intel to start playing dirty again I guess.
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#2
TheLaughingMan
Between all the cross licenses, shared tech, years of hiring each others this or that, AMD and Intel are effectively 1 company. The law is probably the only thing keeping them from merging.
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#3
Upgrayedd
I hope I never take photos like that
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#4
_Flare
everytime i read imagination technoligies i´m thinking of real-time tile-bases rendering and caching
thats the stuff nvidia is driving to perfection, since Maxwell.
Vega enables AMD to do that, too.

AMD please "ENABLE VEGA"
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#5
phanbuey
Why would you headhunt Intel guys? To get at the awesome super secret industry-leading GPU tech that Intel has?

They need to poach some Nvidia peeps; theyre even in the same city.

When Intel did it to AMD it made sense, AMD has way better graphics -- not so sure it works going the other way lol.
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#6
Basard
Upgrayedd said:
I hope I never take photos like that
I wish I was half as photogenic. :cry:
:roll:
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#7
RealNeil
Basard said:
I wish I was half as photogenic. :cry:
:roll:
me too
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#8
Upgrayedd
Basard said:
I wish I was half as photogenic. :cry:
:roll:
I don't see photogenic. I see a professional photoshoot, that left one looks like a stock photo and the right looks like they tried way too hard.
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#9
silapakorn
I wonder how much they offer him. Like, how much more than his current salary.
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#10
Zubasa
For one, AMD seems to be filling its graphics design team with names closely linked with the mobile space - perhaps foreshadowing a development mentality close to NVIDIA's in adapting mobile technologies, particularly their low power chops, and building them up to full-fledged, high-performance solutions? Time will tell.
Low power CHOPS? I wonder how powerful a high power one would be :roll:
Posted on Reply