Tuesday, October 30th 2018

Darren McPhee, Former Radeon Marketing Executive, Joins Intel's Discrete Graphics Division

Darren McPhee worked 12 years for ATI and AMD. When he left AMD in 2015, he was one of the company's top marketing managers. For the last three years he has worked for various companies, but the surprise has come with Intel recruiting him to occupy the position of Product Marketing Manager in its 'Discrete Graphics' group, one of the most interesting initiatives in the recent times.

This division is working hard to develop a new family of discrete graphics cards that will theoretically compete with AMD and NVIDIA solutions. Intel has been steadily growing, and in fact Intel already signed Raja Koduri, AMD GPU architect, in November 2017. This firm has been attracting more and more talent from an AMD: Koduri was followed by Jim Keller, Ryzen Architect, and Chris Hook, who led AMD's Radeon Technologies Group Marketing Departmen prior to his move to Intel. These hires certainly make it clear that Intel is taking an increasingly promising project very seriously. We will have to be patient, however, because the firm already indicated in SIGGRAPH 18 that it will have its first models ready in 2020.
Source: TweakTown
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16 Comments on Darren McPhee, Former Radeon Marketing Executive, Joins Intel's Discrete Graphics Division

#1
TheinsanegamerN
I cant wait to see what trainwrecks he creates.

Another "poor volta"? Advertising a 1050ti tier intel GPU as a "hardcore gaming video card"? AMD's marketing with him around was always one catastrophe after another.
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#2
StrayKAT
TheinsanegamerN, post: 3932087, member: 127292"
I cant wait to see what trainwrecks he creates.

Another "poor volta"? Advertising a 1050ti tier intel GPU as a "hardcore gaming video card"? AMD's marketing with him around was always one catastrophe after another.
From what I hear, they're targeting the pro market first.

So no... not a 1050. lol
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#3
kastriot
The best card for money/perf was i740 and was big hit in 1997 when i bought it and you could play all games in 640*480/800*600 especially who owned PIII cpu because they were complementary and now i am expecting some "miracle" from intel in gpu domain but time will tell what's gonna happen.
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#4
S@LEM!
this is actually will do good to AMD than bad. one of the worst if not the worst "poor volta" campaign that makes everyone laugh at them. poor Vega!
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#5
opojare
He left AMD in 2015 so he had nothing to do with 'Poor Volta'.
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#6
iO
Much worse is that the guy behind AMDs ROCm initiative also went to Intel...
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#7
chaosmassive
we can't completely blame RTG Exec for bad PR (poor volta) or mediocre perfomance of GPU, they almost had no cash to work with
so I give them benefit of the doubt, and see how they will perform to full extent under Intel.
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#8
First Strike
chaosmassive, post: 3932136, member: 159641"
we can't completely blame RTG Exec for bad PR (poor volta) or mediocre perfomance of GPU, they almost had no cash to work with
so I give them benefit of the doubt, and see how they will perform to full extent under Intel.
Even Intel didn't do such crap like advertising "EPIC Failure". Intel's PR are nuts, but at best they just manipulate reviews and advertising their monolithic crap. They don't troll.
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#9
m4dn355
All of intel's 7nm dGPUs to be Manufactured at TSMC ?!
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#10
hat
Enthusiast
Seems like Intel is buying up everybody from AMD. Who's next, Lisa Su?
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#12
SIGSEGV
hat, post: 3932187, member: 32804"
Seems like Intel is buying up everybody from AMD. Who's next, Lisa Su?
tbh, Intel is able to buy the whole AMD. sad but true.
this news is also good for AMD tbh. :D
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#13
DeathtoGnomes
SIGSEGV, post: 3932259, member: 104324"
tbh, Intel is able to buy the whole AMD. sad but true.
this news is also good for AMD tbh. :D
I wouldnt be surprise of Intel buys the AMD graphic division, RTG.
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#14
TheGuruStud
SIGSEGV, post: 3932259, member: 104324"
tbh, Intel is able to buy the whole AMD. sad but true.
this news is also good for AMD tbh. :D
They can hoover all the losers they want.
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#15
lexluthermiester
I think this cements the idea that Intel is jumping into the GPU market.
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#16
yogurt_21
so what we can expect intel marketing slides with shady comparison scales and cherry picked games?

of course that's if we hear anything about the discreet gpu's out of intel at all.

I mean during his tenure what ad campaign would you call successful? Most average joes didn't even know who AMD was much less ATI. And then there's all the years of overhyping.


I see zero usable qualifications in the man.

Intel are off their rocker with this hire.
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