Monday, February 11th 2019

Arctic Celebrates 10 Millionth MX-series TIM Sold with 2019 Editions

ARCTIC, a leading manufacturer of low-noise PC coolers and components, is celebrating the sale of more than 10 million tubes of its MX-2 and MX-4 thermal compounds. This year, both versions of the well-loved thermal compound will be packaged in a celebratory 2019 edition. "Since the introduction of our MX Thermal Paste, it has become one of our best-known and best-selling products. We want to celebrate the 10 millionth MX tube with our loyal customers and give them a special thank you," says ARCTIC CEO Magnus Huber.

To mark the anniversary, ARCTIC is organizing a worldwide* giveaway, offering its customers the chance to win US $1000 each month. On the packaging of each 2019 Edition is a unique QR code that links directly to the registration page. Further information, as well as terms and conditions, are available at this page.
* Natural persons who are at least 18 years old and reside in Germany, Switzerland, Great Britain, France, Italy, Spain, Portugal, Canada (excluding Quebec), China or in the USA (excluding Florida and New York).
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17 Comments on Arctic Celebrates 10 Millionth MX-series TIM Sold with 2019 Editions

#1
dj-electric
Thanks you for your years of great work, Arctic.
You've always been great to me, to us enthusiasts. Coolers like your Freezer 7 are some of the most successful and reliable in CPU cooling history, and i have a 12 year old one still installed on a Q6600 to prove it.

That said, it seems like lately new competition is arriving with some improved and aggressive performance. I believe that there's a place for a paste that's a little higher-end than what MX4 does. Yes, i'm talking about the new and widely adopted Kryonaut. It really is that good. Please, Arctic, make yourself sell 10 million more, step up that paste game.
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#2
Countryside
Been using Artic coolers and paste for years now and they never let me down.

Keep up the good work ARCTIC .
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#3
BakerMan1971
Time for a new tube :)
I suppose I am nearing the end of my current MX-4 go to paste
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#4
FreedomEclipse
~Technological Technocrat~
It's just a clever marketing ploy. A Cash grab if you will.

The real barrier to entry is that this 10millionth tube of mx-4 costs £1.94 more than a regular tube of MX-4 which doesn't come with a QR code or fancy new promo packaging and sticker on the tube.

Its like years ago when there was a promo here in the UK where people could find a £20 note in packets of crisps. The price of the packets didn't change though and AFAIK nobody ever found £20 in their packet. The only person that did was the celebrity walkers had hired to be in the advert. This isn't just a one off case though, there have been MANY promos like this... In the 80s Pepsi printed on their cans or bottles that if enough cans/bottle tops or coupons were collected then they could trade it for a harrier jump jet. One person actually managed to save up all the bottle caps with his friends and family or whatever to meet the requirements for the harrier but Pepsi refused to give him one when he tried to trade it all in. so he took them to court for it.

While a giveaway is always good. please forgive me for being a little sceptical if they will actually ever pay out the prize money.

I doubt there is anything special or different about the contents of the tubes even the non 10 millionth tube moved onto the new 2018 recipe in Q3 or Q4 last year

Arctic will never disclose the odds of winning that $1000


::EDIT::

the idea or the general premise is for that extra £1.94 - they are giving away $1000 (£775.29 GBP) - it takes 399 people in the UK to buy into the promotion before they can give that money away. Their sales will most likely go BEYOND this amount so the money they have given away is 'free money' for them as the promo has made enough money to pay for itself as well the advertising/marketing.
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#5
Valantar
That was an ... interesting definition of "worldwide". Oh well, I'll stick to my Kryonaut and NT-H1 then.
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#6
Basard
dj-electric, post: 3992343, member: 87186"
Coolers like your Freezer 7 are some of the most successful and reliable in CPU cooling history
:toast:

I've still got a Freezer 64 chrurning away on somebody's computer from the 90nm days.... Even if that person doesn't deserve it! :mad:
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#7
koaschten
Valantar, post: 3992379, member: 171585"
That was an ... interesting definition of "worldwide". Oh well, I'll stick to my Kryonaut and NT-H1 then.
Usually that is related to legal restrictions on raffles...
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#8
lynx29
I use a graphite thermal pad these days, no paste for me ever again. life is good and 2 celsius colder than paste to boot!
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#9
BakerMan1971
lynx29, post: 3992421, member: 153071"
I use a graphite thermal pad these days, no paste for me ever again. life is good and 2 celsius colder than paste to boot!
I shall have to try that sometime
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#10
lexluthermiester
koaschten, post: 3992390, member: 102897"
Usually that is related to legal restrictions on raffles...
Legal restrictions are the reason and are a PITN. It is what it is, they have to obey the laws of the countries they serve.
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#11
bonehead123
really.....

A. does anyone really care...and

B. can't they find something, anything, more important to celebrate about than sales of tubes of thermal paste...
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#12
joellim
" " Worldwide" "
"Natural persons who are at least 18 years old and reside in Germany, Switzerland, Great Britain, France, Italy, Spain, Portugal, Canada (excluding Quebec), China or in the USA (excluding Florida and New York). "
Posted on Reply
#13
Valantar
koaschten, post: 3992390, member: 102897"
Usually that is related to legal restrictions on raffles...
lexluthermiester, post: 3992458, member: 134537"
Legal restrictions are the reason and are a PITN. It is what it is, they have to obey the laws of the countries they serve.
True, but that usually means something like "all countries except countries A, B, C and D." and not "these 10 countries". That's not "worldwide" by any definition.
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#14
gunbuster
FYI AMOE is hidden in the rules.
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#15
fewtcher
FreedomEclipse, post: 3992377, member: 38411"
In the 80s Pepsi printed on their cans or bottles that if enough cans/bottle tops or coupons were collected then they could trade it for a harrier jump jet. One person actually managed to save up all the bottle caps with his friends and family or whatever to meet the requirements for the harrier but Pepsi refused to give him one when he tried to trade it all in. so he took them to court for it.
I searched this up online. The case is from 1999, not in the 80s. It was in a commercial, not printed on the cans. The person didn't save up bottle caps, he has 15 points and sent $700,008.50 check for the remaining 6,999,985 points.
Pepsi refused to give the jet with the reasoning being that it was used for humor, not as a real prize. He then went on to sue Pepsi, but court ruled in favor of Pepsi because:

"- It was found that the advertisement featuring the jet did not constitute an offer under the Restatement (Second) of Contracts.
- The court found that even if the advertisement had been an offer, no reasonable person could have believed that the company seriously intended to convey a jet worth roughly $23 million for $700,000, i.e., that it was mere puffery.
- The value of the alleged contract meant that it fell under the provisions of the Statute of Frauds, but the statute's requirement for written agreement between the parties was not fulfilled, so a contract had not been formed."
Posted on Reply
#16
lexluthermiester
fewtcher, post: 4087725, member: 189310"
I searched this up online. The case is from 1999, not in the 80s. It was in a commercial, not printed on the cans. The person didn't save up bottle caps, he has 15 points and sent $700,008.50 check for the remaining 6,999,985 points.
Pepsi refused to give the jet with the reasoning being that it was used for humor, not as a real prize. He then went on to sue Pepsi, but court ruled in favor of Pepsi because:

"- It was found that the advertisement featuring the jet did not constitute an offer under the Restatement (Second) of Contracts.
- The court found that even if the advertisement had been an offer, no reasonable person could have believed that the company seriously intended to convey a jet worth roughly $23 million for $700,000, i.e., that it was mere puffery.
- The value of the alleged contract meant that it fell under the provisions of the Statute of Frauds, but the statute's requirement for written agreement between the parties was not fulfilled, so a contract had not been formed."
Citation please. I'd like to read up on that case. Sounds interesting.
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