Intel is working to build up hype and awareness around its discrete graphics efforts, of which we're still to see more off besides Intel's continuous acquisition of AMD-based talent for that particular endeavor. It's relatively hard to build up enthusiasm for something other than the fact there is a third competitor entering the high-performance graphics card space; the rest is mostly rumors, speculations, and declared intentions.
Intel seems to be starting an Odyssey of its own with multiple events spanning the globe, aiming for gatherings of gamers that can give Intel feedback on their graphics pursuit. The Odyssey is "built around a passionate community, focused on improving graphics and visual computing for everyone, from gamers to content creators."; access for the events will be granted, after a sign-up form, by way of an Intel VIP Pass, which will give gamers "killer deals and freebies, preferred beta access, the latest gaming news and more." If you're interested and want to partake in being on the inside of some Intel events that might grant you access to information on Intel's upcoming Xe graphics products as well as to giveaways and freebies, follow the source link for both the press info and sign-up form.