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Jon Peddie Research: AMD's Shipments in Q4'19 Increased 22.6%, Overall Shipments Up QoQ but Down YoY

Jon Peddie Research have released their report on the overall market outlook for GPU shipments for Q4'2019, and the news are great for AMD. Due to the launch of more affordable Navi-based 7 nm graphics cards, the company managed to achieve a growth of 22.6% in shipment volume for the last quarter of 2019, compared to Q3 of the same year. This 22.6% volume increase is pretty significant (and is miles ahead of competitors NVIDIA (whose shipments decreased by -1.9%) and Intel (a 0.2% increase), having increased AMD's overall market share by 3%. This means that AMD now commands 19% of the overall GPU market share, surpassing NVIDIA (which counts with 18%) but both being dwarfed by Intel (with a commanding 63% share). It's important to note here that the numbers include integrated- and discrete-GPUs, and AMD's numbers could be assisted by its mobile processor and APU sales, just as iGPUs make up all of Intel's numbers.

Those numbers are skewed, of course, when we look solely at the discrete GPU market share, with NVIDIA commanding a huge, 73% chunk of the market against AMD's paltry (by comparison) 27%. All in all, Jon Peddie Research reports that the overall PC market increased by 1.99% quarter-to-quarter and increased by 3.54% year-to-year, thus resulting a good performance for these "little" chips.

Intel DG1 Discrete GPU Shows Up with 96 Execution Units

As we are approaching the year 2020, when Intel is rumored to launch its discrete graphics cards to the hand of consumers around the world, we are gearing up on the number of leaks about the upcoming products. Thanks to Twitter user @KOMACHI_ENSAKA, who found the latest EEC listing, we have new information regarding Intel's upcoming DG1 discrete graphics solution.

In the leaked EEC listing, the DG1 GPU is being presented as a GPU with 96 execution units, meaning that Intel is planning to take on entry-level graphics cards with this GPU. If the graphics unit is following the same design principle of the previous-generation GPUs, then there should be around 8 shading units per one execution unit, totaling 768 shading units for the whole DG1 GPU. If the 12th Gen Xe design inside the DG1 follows a different approach, then we can expect to see a double amount of shading units, meaning 1536 in total.

Intel Could Unveil First Discrete 10 nm GPUs in mid-2020

According to the sources close to DigiTimes, Intel will unveil its first discrete 10 nm graphics cards named "Xe" very soon, with the first wave of Xe GPUs expected to arrive some time in 2020. Said to launch mid year, around July or August, Intel will start selling initial Xe GPU models of the long awaited product to consumers, in hope of gaining a share in the massive market using GPU for acceleration of all kinds of tasks.

Perhaps one of the most interesting notes DigiTimes reported is that "... Intel's GPUs have already received support from the upstream supply chain and has already been integrated into Intel's CPUs to be used in the datacenter and AI fields.", meaning that AIB partners already have access to first 10 nm graphics chips that are ready for system integration. First generation of Xe graphics cards will cover almost whole GPU market, including PC, datacenter, and AI applications where NVIDIA currently holds the top spot.

Intel Plans to Launch Its Discrete GPU Lineup Starting at $200

During interview with Russian YouTube channel called PRO Hi-Tech, Raja Koduri, Intel's chief architect and senior vice president of architecture, software and graphics, talked about his career, why he left AMD, and where Intel is going with its discrete GPU attempts. However, one of the most notable things Mr Koduri said was regarding upcoming GPU lineup code-named Arctic Sound. He noted that Intel plans to release first GPU as a mid-range model at a price of $200, while enterprise solutions that utilize HBM memory will follow that.

Koduri said that he wants to replicate AMD's strategy of capturing high-volume price-points, such as the $199 Radeon RX 480. The plan here is to bring an affordable, good performing GPU to the masses - "GPUs for everyone" as he calls them. Additionally, he states that Intel's current strategy revolves around price, not performance, providing best possible value to consumers. Intel's approach for the next two or three years is to launch a complete lineup of GPUs, with a common architecture being used for everything from iGPUs found inside consumer CPUs to data-center GPUs.

Update: PRO Hi-Tech has posted a snippet of Raja Koduri interview, without the Russian overlay commentary. What he said was actually: "...Eventually our architecture, as publicly said, has to get from mainstream, which is starting at around $100, all the way to data-center class graphics with HBM memory...". This means that the previous speculation about $200 graphics card is false, as he didn't say that. All he said is that Intel wants to enter the "mainstream" GPU market and work its way up to data center.

JPR: GPU Shipments Down 2.65% From Last Quarter, 3.3% YoY

Jon Peddie Research, the market research firm for the computer graphics industry, has released its quarterly Market Watch report on worldwide GPU shipments used in PCs for Q4'18. Overall GPU shipments decreased -2.65% from last quarter, AMD shipments decreased -6.8% Nvidia decreased -7.6% and Intel's shipments, decreased -0.7%. AMD's market share from last quarter decreased -0.6%, Intel's increased 1.4%, and Nvidia's market share decreased -0.82%. Year-to-year total GPU shipments decreased -3.3%, desktop graphics decreased -20%, notebooks increased 8%.

Although overall GPU shipments declined PC sales saw an uptick of 1.61% which is a positive sign for the market overall. "The channel's demand for add-in boards (AIBs) in early 2018 was out of sync with what was happening in the market," said Dr. Jon Peddie, president and founder of Jon Peddie Research. "As a result, the channel was burdened with too much inventory. That has impacted sales of discrete GPUs in Q4, and will likely be evident in Q1, and Q2'19 as well."

Intel Invites Gamers for a Graphics Odyssey Spanning Multiple Continents

Intel is working to build up hype and awareness around its discrete graphics efforts, of which we're still to see more off besides Intel's continuous acquisition of AMD-based talent for that particular endeavor. It's relatively hard to build up enthusiasm for something other than the fact there is a third competitor entering the high-performance graphics card space; the rest is mostly rumors, speculations, and declared intentions.
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