Friday, August 30th 2019

Toshiba Memory to Acquire Lite-On's SSD Business

Toshiba Memory Holdings Corporation, which will rebrand as Kioxia Holdings Corporation on October 1, 2019, announced today that it has signed a definitive agreement with LITE-ON Technology Corporation to acquire its Solid State Drive (SSD) business. The purchase price is 165 million US dollars; the transaction is expected to close by the first half of 2020 and is subject to customary closing adjustments and regulatory approval.

LITE-ON is a Taiwan-based supplier of optoelectronics, storage, semiconductors and other devices. Toshiba Memory and LITE-ON share a commitment to quality, innovation and manufacturing excellence. With cultural synergies and LITE-ON's proven experience in the SSD field for personal computers and data centers, Toshiba Memory sees this acquisition as a way to significantly strengthen its SSD business.
"LITE-ON's Solid State Drive business is a natural and strategic fit with Toshiba Memory and expands our focus in the SSD industry," said Nobuo Hayasaka, acting President and CEO of Toshiba Memory Holding Corporation. "This is an exciting acquisition for us, as it positions us to meet the projected growth in demand for SSDs in PCs and data centers being driven by the increased use of cloud services."

Toshiba Memory will leverage LITE-ON's leading innovations to enhance its leadership position in the SSD market.
Add your own comment

16 Comments on Toshiba Memory to Acquire Lite-On's SSD Business

#1
TheLostSwede
At least that suggest the Plextor brand might end up either stop being dragged in the dirt, or killed off...
Posted on Reply
#2
Ferrum Master
TheLostSwede, post: 4107139, member: 3382"
At least that suggest the Plextor brand might end up either stop being dragged in the dirt, or killed off...
Ye, but the amount of old reptiles remembering it for best CD writers kinda dies off...
Posted on Reply
#3
Muser99
Rebrand? This is a legal change in the corporations name, it is not re branding! Presuming they will continue with the Toshiba brand?
Posted on Reply
#4
TheLostSwede
Ferrum Master, post: 4107141, member: 90058"
Ye, but the amount of old reptiles remembering it for best CD writers kinda dies off...
I've had a few of their drives over the years, along with Matsushita/Panasonic. Can't say I miss optical drives though...

Muser99, post: 4107144, member: 190053"
Rebrand? This is a legal change in the corporations name, it is not re branding! Presuming they will continue with the Toshiba brand?
https://www.techpowerup.com/257490/toshiba-memory-to-rebrand-as-kioxia-in-october
Posted on Reply
#5
1d10t
After they took OCZ last breath, now they also taking Lite On too? Well technically, there still many notebook equipped with optical in it but still, who use it anyway rather than adding some weight?
It bothers me why Toshiba targeting OEM, not NAND controller makers like Silicon Motion or Phison as they already had their own flash chip ? Now this will pose a good threat to that Korean giant.
Posted on Reply
#6
TheLostSwede
1d10t, post: 4107180, member: 110464"
After they took OCZ last breath, now they also taking Lite On too? Well technically, there still many notebook equipped with optical in it but still, who use it anyway rather than adding some weight?
It bothers me why Toshiba targeting OEM, not NAND controller makers like Silicon Motion or Phison as they already had their own flash chip ? Now this will pose a good threat to that Korean giant.
Only the SSD business unit is being sold.
Lite-On makes a whole heap of other things, which it looks like they'll continue to be making, most likely including optical drives.
Posted on Reply
#8
TheLostSwede
Muser99, post: 4107198, member: 190053"
I'm unclear, is this just a company name change, with new corporate branding, or will the product branding change also?
Everything will change, as Kioxia is a "new" company, as Toshiba's flash division was sold off and Toshiba won't let the new company use the Toshiba brand name.
Posted on Reply
#9
Muser99
TheLostSwede, post: 4107234, member: 3382"
Everything will change, as Kioxia is a "new" company, as Toshiba's flash division was sold off and Toshiba won't let the new company use the Toshiba brand name.
So it's a full re-branding from corporate livery all the way the logo on SSD's! I stand correct. :)
Better than loosing a market player!
Posted on Reply
#10
timta2
$165 Million seems like a lot for something so insignificant.
Posted on Reply
#11
TheLostSwede
timta2, post: 4107425, member: 47844"
$165 Million seems like a lot for something so insignificant.
So staff, facilities and customers have no value?
Posted on Reply
#12
Chloe Price
Didn't even know Liteon had SSDs, I know them only from optical drives and OEM PSUs.
Posted on Reply
#13
TheLostSwede
Chloe Price, post: 4107741, member: 123719"
Didn't even know Liteon had SSDs, I know them only from optical drives and OEM PSUs.
They make a lot of OEM SSDs, but they also own the Plextor brand for storage devices.
Posted on Reply
#14
Chloe Price
TheLostSwede, post: 4108051, member: 3382"
They make a lot of OEM SSDs, but they also own the Plextor brand for storage devices.
Okay, thanks, now I'm a little wiser :)
Posted on Reply
#15
ssdpro
I guess that finally answers that OCZ had no real engineers, no competent or useful program managers. Toshiba thought they bought this with OCZ Storage Solutions and got bumpkins. Hence why after buying OCZ they had to use 3rd party controllers as the OCZ engineers had nothing.
Posted on Reply
#16
TheLostSwede
ssdpro, post: 4108232, member: 131037"
I guess that finally answers that OCZ had no real engineers, no competent or useful program managers. Toshiba thought they bought this with OCZ Storage Solutions and got bumpkins. Hence why after buying OCZ they had to use 3rd party controllers as the OCZ engineers had nothing.
Lite-On doesn't make SSD controllers either.
Posted on Reply
Add your own comment