Monday, September 27th 2021

AMD CEO Lisa Su First Woman to Receive the IEEE Robert N. Noyce Medal for Semiconductor Excellence

by
Raevenlord
 Discuss (54 Comments)
AMD CEO Dr. Lisa Su last Friday joined an exclusive list of personalities whose contributions to he semiconductor industry have been deemed relevant enough to receive the prestigious Robert N. Noyce medal. The award, attributed by the IEEE and funded by Intel, was awarded to Lisa Su in recognition of her "leadership in groundbreaking semiconductor products and successful business strategies that contributed to the strength of the microelectronics industry." Her current and past actions at AMD have pulled most of the weight behind this recognition, as Dr. Lisa Su has completely turned around a company that was bleeding talent and dollars, reversing its 2$ per share lows from AMD's 2014 up to today's $110 per share.

Lisa Su divides her carrier in two parts: the first ten to 15 years where she moved and produced as an MIT-trained electrical engineer, where she earned bachelor's, master's, and doctoral degrees on the subject. The move towards management of research and technological teams actually happened during her stint in IBM; after 11 years at the company, in 2006 she was appointed vice president of IBM's semiconductor research and development center in New York. She then moved on to AMD as senior vice president in charge of the company's global business units, where she was so impressively skilled it only took her two years to become President and CEO of AMD. Her nomination for the Robert N. Noyce Medal paints her as the first woman to have ever received it. In 1993, MIT female graduates where 32% of the total; in 2016, that number increased to 50%.
"To be honest, I would have never imagined that I would receive the Noyce award," Lisa Su, who is an IEEE Fellow, says. "It's an honor of a lifetime. To have that recognition from my peers in the technical community is a humbling experience. But I love what I do and being able to contribute to the semiconductor industry."
Source: IEEE

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54 Comments on AMD CEO Lisa Su First Woman to Receive the IEEE Robert N. Noyce Medal for Semiconductor Excellence

#2
tehehe
Right person at a right place. Congratulations.
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#3
xtreemchaos
great stuff, now give us cheaper gpus please.
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#4
las
Without Jim Keller, Lisa Su would have failed. The man behind Zen arch.

No zen and AMD would have been pretty much dead at this point.
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#5
DeathtoGnomes
lasWithout Jim Keller, Lisa Su would have failed. The man behind Zen arch.

No zen and AMD would have been pretty much dead at this point.
oh great master of knowledge please enlighten us more, what else would have happened without Zen? :respect::shadedshu:

Taking away from someone else's achievement is pretty low, AMD was already changing prior to Ryzen, and I highly doubt AMD climbing out of the shithole was due to just one person. But hey, please continue to be chauvinistic, dont let me interrupt you.
Posted on Reply
#8
las
DeathtoGnomesoh great master of knowledge please enlighten us more, what else would have happened without Zen? :respect::shadedshu:

Taking away from someone else's achievement is pretty low, AMD was already changing prior to Ryzen, and I highly doubt AMD climb out of the shithole was due to just one person. But hey, please continue to be chauvinistic, dont let me interrupt you.
Haha, no AMD were not changing at all before Zen arch. They were pretty much dead, if Zen had failed AMD would be bankrupt by now.

Luckily for AMD, Intel was stuck on 14nm and this was also a major reason for the succes. Ryzen were not really great till 3000 series and especially 5000 series. GloFo 12nm was trash, atleast it was cheap.
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#9
InVasMani
She's the total package of things you'd look for at her position in her field smart, driven, responsible, and organized. She got the experience, talent, and education AMD absolutely made the right call promoting her to CEO. I wasn't fond of the previous CEO so much he didn't run the company well enough it feels like, but then again it's easy to be critical from a outside inward perspective if bulldozer hadn't been a fiasco at the right moment in time thing might've looked differently far as that goes. Lisa Su has really turned things around in a tremendous way though regardless and hopefully AMD doesn't get into such a precarious situation again.
Posted on Reply
#10
TheoneandonlyMrK
lasHaha, no AMD were not changing at all before Zen arch. They were pretty much dead, if Zen had failed AMD would be bankrupt by now.

Luckily for AMD, Intel was stuck on 14nm and this was also a major reason for the succes. Ryzen were not really great till 3000 series and especially 5000 series. GloFo 12nm was trash, atleast it was cheap.
I will refrain myself and just say, I disagree with you.
And the blues leaking out your mouth, could you demonstrate better business and tech acumen then Lisa, no.

Did anyone else, no .
Posted on Reply
#12
eidairaman1
The Exiled Airman
DeathtoGnomesoh great master of knowledge please enlighten us more, what else would have happened without Zen? :respect::shadedshu:

Taking away from someone else's achievement is pretty low, AMD was already changing prior to Ryzen, and I highly doubt AMD climb out of the shithole was due to just one person. But hey, please continue to be chauvinistic, dont let me interrupt you.
Las is a shill
DeathtoGnomesoh great master of knowledge please enlighten us more, what else would have happened without Zen? :respect::shadedshu:

Taking away from someone else's achievement is pretty low, AMD was already changing prior to Ryzen, and I highly doubt AMD climb out of the shithole was due to just one person. But hey, please continue to be chauvinistic, dont let me interrupt you.
And AMD wouldn't have been dead since they expanded beyond the x86 pc and were the top chips in consoles.
Posted on Reply
#13
DeathtoGnomes
lasHaha, no AMD were not changing at all before Zen arch. They were pretty much dead, if Zen had failed AMD would be bankrupt by now.

Luckily for AMD, Intel was stuck on 14nm and this was also a major reason for the succes. Ryzen were not really great till 3000 series and especially 5000 series. GloFo 12nm was trash, atleast it was cheap.
The AMD stock prices were on the rise (lowest point was in 2015), this wouldnt have started without changes in management. Lisa Su became CEO in 2014, and anyone who runs a business small or large know that it takes time to make large changes. By the time Ryzen release in 2017, AMD stock prices were up around the $12 (up from a low of about $1.50) mark, there are several factors that contributed to that, none of which had to do with Ryzen directly, AMD paying off loans was a big factor in turning the company around.

So please continue to schill without doing your research.
Posted on Reply
#14
InVasMani
Debt defiantly burdened the company in a big way just the overall timing of certain events put tons of pressure on AMD. Lisa Su was the calm in the eye of the storm though one could say and AMD came out in tact minus dumping some cargo in the form of global foundries being spun off, but it's better than the ship going down any good captain would unload cargo to spare the lives of the crew so to speak.
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#15
Nanochip
Congrats Lisa Su. AMD’s turnaround has been remarkable. I remember when the stock was around 2.00 a share then it rocketed up to past 100. Very NOICE for my portfolio.
Posted on Reply
#16
kruk
lasWithout Jim Keller, Lisa Su would have failed. The man behind Zen arch.

No zen and AMD would have been pretty much dead at this point.
People give a single person (Keller) too much credit. It's hard to say who did what, but without a big, experienced team behind it, the Zen architecture might not be so good as you think.
Posted on Reply
#17
Unregistered
Didn't know Lisa Su was a doctor
lasWithout Jim Keller, Lisa Su would have failed. The man behind Zen arch.

No zen and AMD would have been pretty much dead at this point.
Iimiting the recent success of AMD to only one person is misleading, its a team work of engineers and all different departments.
#18
Nanochip
Xex360Didn't know Lisa Su was a doctor
She has a doctorate degree from MIT.
Posted on Reply
#19
eidairaman1
The Exiled Airman
DeathtoGnomesThe AMD stock prices were on the rise (lowest point was in 2015), this wouldnt have started without changes in management. Lisa Su became CEO in 2014, and anyone who runs a business small or large know that it takes time to make large changes. By the time Ryzen release in 2017, AMD stock prices were up around the $12 (up from a low of about $1.50) mark, there are several factors that contributed to that, none of which had to do with Ryzen directly, AMD paying off loans was a big factor in turning the company around.

So please continue to schill without doing your research.
Another point Lisa Su Got rid of the fat on the company (Raja Koduri, amongst Others)
Posted on Reply
#21
the54thvoid
Intoxicated Moderator
lasHaha, no AMD were not changing at all before Zen arch. They were pretty much dead, if Zen had failed AMD would be bankrupt by now.

Luckily for AMD, Intel was stuck on 14nm and this was also a major reason for the succes. Ryzen were not really great till 3000 series and especially 5000 series. GloFo 12nm was trash, atleast it was cheap.
The entire point of a CEO is to ensure the company excels by hiring the best. Lisa Su, being an engineer herself, understood what was required and under her guidance, AMD has absolutely fucking thrived. Forgive the language, I'm a Glaswegian and it's my birthwright to swear.
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#22
stimpy88
Good for her, she earnt it.

But I will say that if these Alder Lake rumours are true, then she dropped the ball, big time!
Posted on Reply
#23
the54thvoid
Intoxicated Moderator
stimpy88Good for her, she earnt it.

But I will say that if these Alder Lake rumours are true, then she dropped the ball, big time!
She wont have dropped any ball. The CPU giant with the mostest will have picked up their britches and got their shit on.
Posted on Reply
#24
Recus
Increased price = bigger revenue = awards
Posted on Reply
#25
Raevenlord
News Editor
the54thvoidShe wont have dropped any ball. The CPU giant with the mostest will have picked up their britches and got their shit on.
Yes, one can do everything perfectly and still fail. Intel will come out on top eventually - there's almost no way they won't. Just compare budgets.

I'd also like to say I'm glad this comment section is mostly positive and congratulatory. This is nice.
Posted on Reply
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