A new technology called Laser TV could soon be in stores competing against plasma and LCD televisions if California based company Novalux has its way with things. The new laser TVs is designed to be used for either front/rear projection and because it can be used in current rear-projection cabinets it should be cheaper to produce. Not only will it cost less than LCD and plasma, it also boasts double the colour range and uses three-quarters less power, which should attract those who are after the best image quality available. However, the downside of laser technology remains in the design of rear-projection TVs: because of the way they work, they have a much deeper profile than LCD or Plasma TVs, so they are not ideal for hanging on walls. Sony's prototype laser TV (shown below on the left) is estimated to have a depth of between 8" and 10", whilst even large LCD displays are under 5". Novalux already has four designs ready and is in discussions with numerous OEMs, with the company hoping to see the technology go on sale in 2008.