Friday, October 29th 2021

Introducing Meta: A Social Technology Company

Today at Connect 2021, CEO Mark Zuckerberg introduced Meta, which brings together Facebook's apps and technologies under one new company brand. Meta's focus will be to bring the metaverse to life and help people connect, find communities and grow businesses.

The metaverse will feel like a hybrid of today's online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can't be together — and do things together you couldn't do in the physical world. -It's the next evolution in a long line of social technologies, and it's ushering in a new chapter for the company. Zuckerberg shared more about this vision in a founder's letter.
The annual Connect conference brings together augmented and virtual reality developers, content creators, marketers and others to celebrate the industry's momentum and growth. This year's virtual event explored what experiences in the metaverse could feel like over the next decade - from social connection, to entertainment, gaming, fitness, work, education and commerce. The company also announced new tools to help people build for the metaverse, including Presence Platform, which will enable new mixed reality experiences on Quest 2, and a $150-million investment in immersive learning to train the next generation of creators.

You can watch the full Connect keynote and learn more about how the metaverse will unlock new opportunities at meta.com. You can also learn more about the company's work over the past several months to develop the Meta brand on its design blog.

Facebook's corporate structure is not changing as Meta. However, how it reports on financials will. Starting with results for the fourth quarter of 2021, the company plans to report on two operating segments: Family of Apps and Reality Labs. Meta also intends to start trading under the new stock ticker that the company reserved, MVRS, on December 1. Today's announcement does not affect how the company uses or shares data.

About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
Source: Meta
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103 Comments on Introducing Meta: A Social Technology Company

#51
erocker
*
Cool! I can plan the next round of tyranny and insurrection in VR!!!!
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#52
bug
LabRat 891NOPE NOPE NOPE
So, this is Facebook's 'Alphabet' move?
Not really. Google's move was backed by an actual separation of various divisions in order to push them towards being viable on their own. Facebook's move is more about the addition of something else (TBD) to the already existing divisions. In both cases, the existing divisions and products kept their name though.
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#53
TheoneandonlyMrK
They'll always be the feces bureau to me,
Damn shit stains.
Bringin a shitnado of nothing but with a hell of a racket.
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#54
u2konline
Prima.VeraNever understood the infantile hate towards this guy.
I mean, does he force you to use any of his apps? Social media is here to stay.
Social Media and privacy are an oxymoron.
I just think he looks like an Alien. If you ever seen the Alien Rebels from the X-Files? trust me, i think Mark is one of them.
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#55
TheoneandonlyMrK
Why_MeRead the thread from the beginning. I was late to the party in that regard.
I think I might perma relegate FB to my old phone, the one in a draw.
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#56
Chrispy_
Google became Alphabet at about the same time period that they dropped their "Do No Evil" motto.

This is just Facebook being split into multiple companies to limit legal damage to the total wealth pool if only one of the entities faces litigation.
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#57
the54thvoid
Move on folks, last warning. The topic needs to come back to FB and Meta.
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#58
Athlonite
I just can't wait for Murk Fuckerburg Elon Musk and Jeff Bezos to just fuck off back to their home planet and stop fucking with ours
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#59
Valantar
AthloniteI just can't wait for Murk Fuckerburg Elon Musk and Jeff Bezos to just fuck off back to their home planet and stop fucking with ours
Suggestion: once Zuck launches the metaverse, someone hacks their servers, fills it with bots modelled off all their FB data, lets this simulation run, and sequesters it entirely from FB, Whatsapp, IG and all the other features people actually use. The FB and Meta boards are replaced by impersonators recruited from NGOs focusing on privacy, human rights, digital wellbeing, and other relevant fields. Zuck is never told, instead left believing that the metaverse has tons of users. In time, he will stop leaving it, becoming ever more sequestered and convinced that everyone on earth is now living their lives purely in VR. He lives out his dream of panoptic surveillance power for personal economic gain (of course all finances are also fictitious at this point), while the rest of us get a shot at creating not-that-destructive modes of online communication and interaction.
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#60
Wirko
ValantarSuggestion: once Zuck launches the metaverse, someone hacks their servers, fills it with bots modelled off all their FB data, lets this simulation run, and sequesters it entirely from FB, Whatsapp, IG and all the other features people actually use. The FB and Meta boards are replaced by impersonators recruited from NGOs focusing on privacy, human rights, digital wellbeing, and other relevant fields. Zuck is never told, instead left believing that the metaverse has tons of users. In time, he will stop leaving it, becoming ever more sequestered and convinced that everyone on earth is now living their lives purely in VR. He lives out his dream of panoptic surveillance power for personal economic gain (of course all finances are also fictitious at this point), while the rest of us get a shot at creating not-that-destructive modes of online communication and interaction.
A bot that would watch ads instead of me would suffice. Yeah, and maybe click on single one of them, to help grow those fictitious finances.
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#61
bobbyrooney
Meta? as in Metasticized Cancer? checks out then. after all, nothing more cancerous than FB.
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#62
caroline.v
TheLostSwedebring the metaverse to life and help people connect, find communities and grow businesses.
So... the Borg. I get it.

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#63
Gundem
Prima.VeraNever understood the infantile hate towards this guy.
I mean, does he force you to use any of his apps? Social media is here to stay.
Social Media and privacy are an oxymoron.
I agree 100%.

Too many people are confused and detached(from reality) and unwilling to step away. Then they start the blame game and point fingers left, right and centre without facts.

Lame.
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#64
Valantar
GundemI agree 100%.

Too many people are confused and detached(from reality) and unwilling to step away. Then they start the blame game and point fingers left, right and centre without facts.

Lame.
Without facts? It's quite well documented at this point that the "engagement" promoting algorithms dominating most social media cause or heighten conflict and have quite explicitly detrimental effects on people's mental health. This isn't about being "unwilling to step away", it's about a service nominally performing fundamental social functions (engendering communication and contact with friends, family, acquaintances etc) instead feeding you ever more rage-baiting, conspiracy laden nonsense, and that avoiding the latter also takes away your opportunity for the former.
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#65
micropage7
somehow i feel the brand new name just to make people aware, the rest is the same
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#66
mechtech
They get your data and metadata ;)
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#67
Why_Me
ValantarWithout facts? It's quite well documented at this point that the "engagement" promoting algorithms dominating most social media cause or heighten conflict and have quite explicitly detrimental effects on people's mental health. This isn't about being "unwilling to step away", it's about a service nominally performing fundamental social functions (engendering communication and contact with friends, family, acquaintances etc) instead feeding you ever more rage-baiting, conspiracy laden nonsense, and that avoiding the latter also takes away your opportunity for the former.
What 'rage baiting' is Facebook serving to its users?
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#68
caroline.v
GundemI agree 100%.

Too many people are confused and detached(from reality) and unwilling to step away. Then they start the blame game and point fingers left, right and centre without facts.

Lame.
Hey, I don't hate the guy. I don't even use any of the company's services. Just feel kinda sad for all the sheeps in there, in my country 90% people use What's App to communicate, some businesses "only" reply to questions or process sales through it, there's even a bank account that literally uses that platform to manage your money.
They, as Google with their cheap devices, managed to find a massive market in undeveloped third world countries, making contracts with mobile providers to even make it fully free (otherwise people would have to pay for data to use it) I dunno, kinda saddens me to watch fellas my age (or older) glued to their phones unaware of everything Fac... ahem, Meta is mining from them.

There were some hilarious news not so long ago about national intelligence agents using WhatsApp to "point" to surveillance targets (guys they should spy on) and talk about supposedly top secret missions in a group until one day it got leaked, the morons even used their actual names instead of nicknames. The fact that Meta knows about all of this is creepy, out of the cyberpunk dystopia.
Imagine if the CIA or KGB used WhatsApp to chat about assassinations, kidnappings and prisoners, and the lists got leaked.

If it's free, you are the product.
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#69
Valantar
Why_MeWhat 'rage baiting' is Facebook serving to its users?
Their algorithm prioritizes highly affective content, i.e. anything and everything that is likely to elicit an emotional reaction - and the stronger, the more it gets promoted. Thus, rage-bait content gets spread far and wide. It's not the only kind, obviously, as anything extremely tragic is likely to get equal traction (but is generally shorter lived due to its typically individualized and highly specific nature, whereas rage-bait can play on themes, beliefs and opinions and thus have a longer shelf-life).
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#70
TheUn4seen
A fitting name for a company which steals and trades people's metadata.
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#71
TheoneandonlyMrK
the54thvoidMove on folks, last warning. The topic needs to come back to FB and Meta.
No we should all move on. .. this is exactly what they are after.
Discussion the gits.
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#74
Ravenas
Throwing out algorithms, I really don't understand the difference between Facebook and this forum. I don't mean that in a negative way. Topics are posted to Techpowerup, just like they are on Facebook. People comment. It's a people problem not a platform problem. Society has degraded to become nearly 100% uncensored and unfiltered. Misinformation isn't specific to Facebook, it's everywhere.

Scale Techpowerup to billions of active users worldwide, and there is no difference.
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#75
Valantar
RavenasThrowing out algorithms, I really don't understand the difference between Facebook and this forum. I don't mean that in a negative way. Topics are posted to Techpowerup, just like they are on Facebook. People comment. It's a people problem not a platform problem. Society has degraded to become nearly 100% uncensored and unfiltered. Misinformation isn't specific to Facebook, it's everywhere.

Scale Techpowerup to billions of active users worldwide, and there is no difference.
Sure there is. Without algorithms to sort and promote content, things would fall to the wayside very, very quickly. The reinforcement loop effects we see with most large scale algorithmic social media would be far, far weaker, simply because most content would just disappear before reaching most people.

You're right inasmuch as this can't solely be blamed on algorithms, but I don't think anyone here is doing that. What is being said is that due to the algorithms in place working as they do, being designed in the way they are, this serves to afford a specific set of interactions and behaviours. If people didn't in some way like these behaviours, this would likely not be a problem. But similarly, if these behaviours were not being afforded, or even promoted, by the algorithms, then people would most likely not take part in them to nearly the same degree.

I mean, the field of media effects and media reception has been studied for the better part of a century, and the main findings from this is that there is no such thing as a simple answer. Rather, how people relate to each other through social media, and how they relate to social media itself, is intrinsically bound up in the dynamics of these interactions, the affordances of the systems, the relations in play, the specific forms of mediation involved and how they affect how we view and relate to other people, and a whole host of other factors. Algorithms are just one piece of this puzzle. But its a major piece, one that ties together many if not most of the others, one that has a strong deterministic effect on the specific actions encouraged and afforded by the others, and crucially, is for the most part a black box, created with goals that are not necessarily aligned with (and potentially in direct conflict with) the goals of users. A large-scale system of communication that systemically privileges emotionally laden communication will over time encourage more emotionally laden posting and more emotional responses, as that is the behaviour afforded by the system, and other behaviours are similarly discouraged by the design of the system. This isn't a 1:1 relation in any way, but there is a clear direction to it still.
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