Friday, October 29th 2021
Introducing Meta: A Social Technology Company
Today at Connect 2021, CEO Mark Zuckerberg introduced Meta, which brings together Facebook's apps and technologies under one new company brand. Meta's focus will be to bring the metaverse to life and help people connect, find communities and grow businesses.
The metaverse will feel like a hybrid of today's online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can't be together — and do things together you couldn't do in the physical world. -It's the next evolution in a long line of social technologies, and it's ushering in a new chapter for the company. Zuckerberg shared more about this vision in a founder's letter.The annual Connect conference brings together augmented and virtual reality developers, content creators, marketers and others to celebrate the industry's momentum and growth. This year's virtual event explored what experiences in the metaverse could feel like over the next decade - from social connection, to entertainment, gaming, fitness, work, education and commerce. The company also announced new tools to help people build for the metaverse, including Presence Platform, which will enable new mixed reality experiences on Quest 2, and a $150-million investment in immersive learning to train the next generation of creators.
You can watch the full Connect keynote and learn more about how the metaverse will unlock new opportunities at meta.com. You can also learn more about the company's work over the past several months to develop the Meta brand on its design blog.
Facebook's corporate structure is not changing as Meta. However, how it reports on financials will. Starting with results for the fourth quarter of 2021, the company plans to report on two operating segments: Family of Apps and Reality Labs. Meta also intends to start trading under the new stock ticker that the company reserved, MVRS, on December 1. Today's announcement does not affect how the company uses or shares data.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
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Meta
The metaverse will feel like a hybrid of today's online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can't be together — and do things together you couldn't do in the physical world. -It's the next evolution in a long line of social technologies, and it's ushering in a new chapter for the company. Zuckerberg shared more about this vision in a founder's letter.The annual Connect conference brings together augmented and virtual reality developers, content creators, marketers and others to celebrate the industry's momentum and growth. This year's virtual event explored what experiences in the metaverse could feel like over the next decade - from social connection, to entertainment, gaming, fitness, work, education and commerce. The company also announced new tools to help people build for the metaverse, including Presence Platform, which will enable new mixed reality experiences on Quest 2, and a $150-million investment in immersive learning to train the next generation of creators.
You can watch the full Connect keynote and learn more about how the metaverse will unlock new opportunities at meta.com. You can also learn more about the company's work over the past several months to develop the Meta brand on its design blog.
Facebook's corporate structure is not changing as Meta. However, how it reports on financials will. Starting with results for the fourth quarter of 2021, the company plans to report on two operating segments: Family of Apps and Reality Labs. Meta also intends to start trading under the new stock ticker that the company reserved, MVRS, on December 1. Today's announcement does not affect how the company uses or shares data.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
108 Comments on Introducing Meta: A Social Technology Company
It's a people problem. Society has degraded. Social norms and boundaries are collapsing. This is from the top down, leadership in government to people on Facebook. Rule breaking exists despite moderation.
I.e. social media actively pushes content, while also actively maintains it's not responsible for the content it pushes. That was fine in the early days, but today, with countless instances of damages enabled by social media, it cannot allowed to continue without tighter regulation.
The only root problem I have with them is data mining of their users.
For example, TechPowerUp uses google analytics to track website activity. This is very extremely minimal in comparison to sites like TomsHardware who is literally using 49 known trackers.
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Beyond that data mining, you are asking Facebook to fix society problems which is impossible. It existed before and will exist after. No amount of government regulation will solve that unless we go Chinese communist, and just shut down all social media platforms and then further stop any all dissent in society.
What this really amounts to is the rather obvious - people want to control what others see and read in order to foist their agendas on others. Since social media is a 'push' model unlike say a library which is clearly a 'pull' model, it's an easy target. You are not getting educated on social media, you are being indoctrinated. This is where most people will have a cow, because they think they've learned so much on Twitter and Facebook.
Personally I think social media platforms should be redefined and greatly shrunk by removing their section 230 protection entirely.
Reading the post I quoted and then your reply afterwards isn't difficult.
The post you quoted just said "this is a difficult question, just like gun control". You took that statement and... went to "the places with the strictest gun control laws have the most gun violence", as if that statement somehow addresses the complexities of gun control. Again, this is a bit too simplistic. It's not wrong, but using the word "choose" without any further reservations makes it sound as if this is an entirely voluntary and rational process, which it isn't - and crucially, can never realistically be. Relating consciously and rationally to everything in your life is simply not possible - even attempting such a thing is a recipe for exhaustion and burnout. Heck, there is plenty of research on the severe detrimental effects of too much information and having too many choices to make. Our brains don't work that way - relying on habit, automated responses, or just not thinking things through all that much is a survival mechanism. This of course has several issues, from those habits and automated responses being flawed in various ways (in no small part thanks to habits often forming from these non-rational, to opening one up to manipulation.
The issue arises when so much of our lives are mediated through essentially free-for-all platforms, where anyone with the right degree of savvy and lack of scruples have the means to spread manipulative lies to millions of people. And the issue is exacerbated when these platforms are built around "engagement", and see all engagement as good engagement, meaning that anything shocking or provocative gets promoted and shared more, gets featured more prominently in people's feeds, etc. And on top of that there are the algorithms for feeding you new things, which feed off previous engagement, which always leads to escalation in degree and form. There's plenty of excellent reporting done on the shockingly short path from watching relatively moderate conservative videos on YouTube to being served bonkers Pizzagate-style conspiracy theories - and Facebook does the same, just slightly more subtly and more through paid ads. This on the other hand I completely agree with. Social media gained popularity through ease of use and new modes of communication, but brought with them a problematic blurring of the lines between social and parasocial relationships as well as various never before seen modes of one-to-many multidirectional communication (or: shouting into the void, hoping for a response). On top of that, as these companies were hemorrhaging money (and the creators likely took a lot of voyeuristic pleasure in their access to various data), they started mixing ands and promotions into this - which quickly become a really, really problematic mixture. Rather than realizing the initial utopian dream of free and open communication we instead have a system dominated by (hidden) money and power, just in slightly new forms (often modelled after tax evasion and other neoliberal schemes, with shell accounts and astroturfing), but with all the more reach and impact as people haven't learned (or have forgotten) how to differentiate between trustworthy sources, actual social relationships, and all the cruft.
Btw, a really interesting article I read the other day by one of the more interesting media researchers in recent decades on this exact thing: People aren't meant to talk this much.
For example, you made a choice to comment repeatedly on this topic. No one forced you to, but you did. You made a choice. You could have also made the choice not to. There is no difference between a forum like TechPowerUp and Facebook in regards to content and making choices. Facebook may have more advanced algorithms and larger userbase to target people based on the data they have collected, but that is only to provide better service for advertisers and to also group large quantities of data for certain audiences who may find it news worthy.
Regulation is not the answer. Better society and better leadership is. Politicians and society blame Facebook for their own problems.
Also: post-hoc framing is not the same as situated reality. Yes, I made a choice to comment on this topic. Does that mean that I necessarily at that point thought "I could not, but I'm choosing to respond to this"? No. I might have, or I might not. I might have felt compelled by something said by someone else in an intellectual way, an emotional way, or (far more likely) some mixture of both. There are many, many ways of framing the re-telling of such events after the fact, each of which will have different implications for how the events are understood and interpreted. Again, as the world "choice" has strong ties to the idea of the rational enlightened subject making conscious actions towards the world, describing events this way carries with it a mode of interpretation that is quite problematic and certainly cannot be said to be universally applicable. Not everything that can be described as "a choice" can be reasonably understood as such in the context in which it happened without a lot of context.
Also, you're entirely ignoring the structural power of determining which choices are available in the first place, something that social media algorithms have almost absolute power over. And this is where the complex tie-ins with other fundamental human behaviours and needs come into play - if you want to keep up with your family and friends (for example), you also necessarily open yourself up to being affected by what these algorithms choose to serve you. There are many, many, many different ways of resisting this, but (again, crucially), such resistance necessitates a conscious effort, and is incredibly draining over time. Sustaining such an effort is nearly impossible in the context of a normal human life - there are typically more pressing things to spend your mental energy on (or you just might not be sufficiently aware of the myriad ways in which you are being pushed and pulled, and thus not have the vocabulary to formulate strategies of resistance).
I'm not necessarily saying that regulation is the answer - I don't have any suggestions as to how to effectively regulate social media without that effectively becoming censorship. But it's pretty clear that the current predatory capitalist free-for-all is deeply harmful on many levels. Whether this is because it has exacerbated already existing tendencies and developments in culture and society, or whether it has in some form caused those developments itself? That's a kind of black-and-white, nuance and detail erasing chicken and egg question that is at best a distraction, as it asks us to question root causes and only try to fix those when we can identify them (which we will never be able to do, as there are as many root causes as there are people using these media, if not more), rather than try to counteract the well documented harmful effects of the current mechanisms of these media.
Facebook is a black box and that box has been opened, and what we can see is mind blowing, free from all ethics and only built for personal (zuckerberg) gain at the expense of everything and everyone else. Literally. Aggression and failure is promoted because it generates clicks. Positive posts are made less prominent because it doesn't quite generate the same ad revenue.
It could not be more different. We could spend a day worldwide filling Facebook with love and flowers, and we'd still get served more misery on top of timelines.
In similar ways many algorithms have shown to promote tunnel vision, they create a self-reinforcing and self-confirming effect, ergo tunnel vision and a distorted window on reality.
Prominent posts aren't generating revenue, advertisement you see on Facebook is generating revenue and selling your data. The only remotely shady aspect is that your data is being mined and sold, and ads are being targeted based off your data.
Prominent posts causing discussion is only creating reaction, and no revenue.
Your argument is no different than saying we should ban CNN, Fox News, MSNBC, and other news outlets for promoting stories that generate attention more, in a negative manner towards one side or the other.
Imagine instead of Facebook were talking about UPS instead. If UPS made a business model of delivering what people want, would it be ok if they delivered drugs, gins and explosives, shifting all responsibility to the customer?
User profiles and tracking of likes / dislikes etc. generate data.
Both in combination provide an outlet for targeted advertisement.
I’ve never stated otherwise.
The papers reveal the manipulation at work is staggering and extends beyond Facebook as well, with full intent and knowledge that destabilization generates more money. Conflict generates money. We can see the results in societies. They're not positive. Facebook has lied on multiple counts about what they said they would do, and what they really did wrt changing the algorithms and prominence of posts.
The question that we need to ask here is whether we want that.
Once again, I'm all for FB (even though my only engagement with them is WhatsApp). I understand they're in a delicate position - I've seen them being accused of closing legit accounts that were being wrongly reported. It's also unclear whether it's possible to sift through content generated by millions of people without hiring millions of people yourself. But at the same time, it's clear they are not overly concerned with curbing nefarious practices as long as they also rake in the cash. That's why I think some form of regulation is required.