NVIDIA today announced the latest in the trend of branded PC customization. Taking the form of the new "RTX On" keycaps, NVIDIA has brought brushed aluminium reflections outside the scope of virtual worlds, and straight towards gamer's (and fan's) keyboards. Built "exclusively for the NVIDIA community", the new "RTX On" keycaps don't require a powerful RTX 30-series graphics cards to enable any eye-candy, which will come as good news for the many users still looking to upgrade their GPUs in the current pricing climate.

NVIDIA's keycap is prominently shown as a replacement "Escape" key - the most common of keycap replacements. This seems like a wise decision, considering how the RTX logo is a textured affair that might otherwise interfere with frantic gaming, typing or programming scenarios. The keycaps, which NVIDIA has said won't make it into retail products, will solely be distributed via the company's social media channels throughout Spring and Summer this year. The company has seemingly been investing more and more in similar community and social-media based offers - perhaps because scalpers have a harder time running away with stocks of these limited distribution products.