Wednesday, September 7th 2022

MSI Reveals its Official Pricing for its X670 Motherboards and They're Not Affordable

MSI has put up the pricing of its upcoming X670E and X670 motherboards on its website and it's already causing a stir online, as MSI seems to have priced itself out of the market. Starting at the bottom of the product stack, where the Pro X670-P WiFi sits at US$289.99, which should be compared to the X570-A Pro (without WiFi) which retails for around $110. Admittedly we don't know the exact pricing of MSI's competitors at this point in time, but this seems like a very steep price for a lower-end board in the category. However, things don't improve, as the MPG X670E Carbon WiFi comes in at US$479.99, or about $200 more than its X570S counterpart is currently selling for. This is also at least $70 more than what we expect Gigabyte's X670E Aorus Master to sell at.

Next step up is the MEG X670E ACE which comes in at a steep $699.99, which is at least $100 more than what Gigabyte's X670E Aorus Xtreme is expected to sell for and around twice the current retail price of the MEG X570 ACE Gaming. Finally, MSI is asking for a whopping US$1,299.99 for the MEG X670E Godlike, a price we can't see many being willing to pay for what appears to be a fairly unexciting flagship board, at least compared to what we've seen from ASUS. It's obviously far from the first $1,000 plus board, but despite a fairly feature packed bundle, this board is simply bad value for money no matter how you look at it. Hopefully MSI will adjust their pricing based on the comments that are already posted around the internet, but we're going to have to wait until the official retail date to see if these boards will come down in price or not.
Source: MSI
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73 Comments on MSI Reveals its Official Pricing for its X670 Motherboards and They're Not Affordable

#26
sepheronx
I think I'll go with Intel again. Their boards so far much cheaper.
Posted on Reply
#28
SunMaster
sepheronxI think I'll go with Intel again. Their boards so far much cheaper.
Yeah, they famously dirt cheap z690 boards. Wait... you'll need a z790 now. Good thing Intel's well known for their socket longevity.
Posted on Reply
#29
katzi
By the time you add 15% GST + Geographical tax of being in New Zealand, those boards are TOTALLY unaffordable.

Of those 4 I'd go for the Carbon - which in NZ would cost about NZ$950-$960. That is what Current gen "Godlike" boards cost, and that's what a Mid-Tier board now costs... WTF!
Posted on Reply
#30
HisDivineOrder
So much for being competition with Intel. They priced themselves out of the market.
Posted on Reply
#31
Tek-Check
Appalling initial prices. People should simply boycott those boards to force MSI to reduce prices.
Posted on Reply
#32
Pepamami
ZetZetConsidering Raptor Lake will run on Z690 this is making Zen4 less attractive by the second.
Don't speak to early, knowing Intel, we can surely expect some "surprises".
Posted on Reply
#33
tussinman
SunMasterYeah, they famously dirt cheap z690 boards.
Cheapest MSI Z690 is currently $100 cheaper then the cheapest MSI board in the opening post + supports DDR4 which saves you another $60-70 on top of that. Obviously not dirt cheap but almost half the price all things considered
SunMasterWait... you'll need a z790 now. Good thing Intel's well known for their socket longevity.
Raptor Lake is the same socket, you just need a bios update for Z690 (you can either get a motherboard that allow USB bios flash or go through a brick n motar that does a loaner, my local store is going to lend out the celeron G6900 as it's loaner for bios updates)
Posted on Reply
#34
Icon Charlie
I've stated it was going to be double the price of my X570 motherboard.

I've stated that THIS IS HOW THEY ARE GOING TO MAKE THEIR MONEY OFF IF THEIR MOTHERBOARD CHIPSET INSTEAD OF THE CPU.

When people STOP making Dr. Lisa Su the second coming of Christ is when THIS TYPE OF GOUGING STOPS FOR AMD.

This is why I updated as I did. I KNEW YOUR PRICE, PERFOMANCE, AND WATTAGE USAGE WERE ON CRACK.

I stand my comment(s) here as well as other sites. I have been vindicated by the research of the information found.

I will not buy this nonsense, because... WAIT TO YOU SEE THE COST OF THE "B" SERIES OF MOTHERBOARDS.

Price gouging by AMD. If Intel gives me a lesser price for equal performance/wattage I'll upgrade towards intel.

INCREDIBLY STUPID for these prices... at a time where we are in a recession, we are are also in a energy crisis globally.
Posted on Reply
#35
evernessince
What is this, the Turing of motherboard generations?

Prices shown here are untenable, hopefully other mobo manufacturers bring lower prices.
Posted on Reply
#36
mama
If this is MSI's final position on pricing then this opens up a serious opportunity for AsRock, Gigabyte and even Biostar to make headway and try to secure a substantial loyal following. MSI wants to be seen as a premium board manufacturer, I get it, but that needs to be reflected in the product and the price. If the product is no better than other vendors and the price is considerably more then they've priced themselves out of this generation and possibly future generations.
Posted on Reply
#37
Audioave10
It used to be that you got an extensive improvement in performance with an upgrade. This is not that much besides a few epeen
numbers on the test bench. Too much power to drive the CPU & GPU nowadays. Too much heat produced. On top of that, I
don't even see any true PC games in the future. All my PC's, no matter how near Retro they are, are plenty fast enough. Motherboards
that need this great amount of adjustments to control and reduce the power and heat involved. What's the point?
Posted on Reply
#38
mama
Icon CharlieI've stated it was going to be double the price of my X570 motherboard.

I've stated that THIS IS HOW THEY ARE GOING TO MAKE THEIR MONEY OFF IF THEIR MOTHERBOARD CHIPSET INSTEAD OF THE CPU.

When people STOP making Dr. Lisa Su the second coming of Christ is when THIS TYPE OF GOUGING STOPS FOR AMD.

This is why I updated as I did. I KNEW YOUR PRICE, PERFOMANCE, AND WATTAGE USAGE WERE ON CRACK.

I stand my comment(s) here as well as other sites. I have been vindicated by the research of the information found.

I will not buy this nonsense, because... WAIT TO YOU SEE THE COST OF THE "B" SERIES OF MOTHERBOARDS.

Price gouging by AMD. If Intel gives me a lesser price for equal performance/wattage I'll upgrade towards intel.

INCREDIBLY STUPID for these prices... at a time where we are in a recession, we are are also in a energy crisis globally.
I don't think AMD would be happy with the MSI board pricing. That's a stretch.
Posted on Reply
#39
DeathtoGnomes
The Godlike is gonna cost more than the 7950X? Really now...
Posted on Reply
#40
oxrufiioxo
Guessing this is a side effect of AMD giving consumers 3-4 cpu upgrades in socket...... Basically paying the price of two semi decent motherboards upfront going with the Carbon vs X570/Z690 pricing

Probably should ignore naming though to me it looks like the Ace is replacing the old Godlike in the X570 lineup and the Carbon is replacing the old Ace.... Both being overpriced still imo.
Posted on Reply
#41
MarsM4N
shovenoseThat’s crazy. The market for these boards must be tiny. The real world performance difference between a computer with a $150 motherboard and a $1200 motherboard is a few %
There are loads of spoiled rich kids out there who :love: to burn their cash after watching their favourite sponsored review shill. Even if it's just for ePeen in the forums signatures, lol.

They wouldn't produce if it doesn't sell. Period.

Posted on Reply
#42
AM4isGOD
SunMasterYeah, they famously dirt cheap z690 boards. Wait... you'll need a z790 now. Good thing Intel's well known for their socket longevity.
No he won't, RL will work in a Z690 board.
MarsM4NEven if it's just for ePeen in the forums signatures, lol.
Sure there is a fair bit of that on TPU
Posted on Reply
#43
ThrashZone
Hi,
Not really surprising
Last somewhat affordable mother boards were z490
After that they all got steadily stupid priced.
Posted on Reply
#44
Minus Infinity
WTaF. Is this a joke. These prices will be 60-70% higher elsewhere, so $500 for entry level in Australia and going over $1100 for the Ace for sure.

If they all do this AMD is screwed, people will flee to Intel en masse, hell even I will get Raptor Lake unless Z790 is also stupidly priced too.
Posted on Reply
#45
spiral718
I'm still siting pretty with my asus vi hero, i7 4770k, rtx 2060 super and 8 gigs of sniper g skill ram. Never been happier and still playing pc games of today and PCSX2, RCPS3 and ePSXe
Posted on Reply
#46
MarsM4N
AM4isGODSure there is a fair bit of that on TPU
What I :love: about TPU is their unobtrusive "System Specs" dropdown feature.

That way you don't have spammy signatures, turning pages into a wall of ePeen advertisements like on the other forums.
Posted on Reply
#47
Ando
I wonder what the MAG explosives themed lineup will be priced at? They seem to have been decent midrange boards the past couple of releases. Tomahawk B650 could be something to look out for in a couple months.
Posted on Reply
#48
Mistral
If they had priced the ACE at $666, it would've sold so much better..
Posted on Reply
#49
watzupken
sepheronxI think I'll go with Intel again. Their boards so far much cheaper.
I think it really depends on how you see it. In my observation, good Z690 with DDR5 support is not that cheap at launch. It may be cheaper over time, but ideally we should be comparing launch day price. I also believe that Z790 boards will get more expensive for features like PCI-E 5.0 M.2 slots, and beefier VRMs for higher peak power draw.

Another point to consider is the socket longevity. Z690 will support up to Raptor Lake, before the curtain comes down on it. So while you pay less for the Z690 board, you will need to buy a brand new board if you want to upgrade. If you are one that don’t upgrade your com regularly, then this is a none issue. But I suspect that motherboard makers are charging more for AMD boards with the backward compatibility being one of the main driver. Like someone bought a X470/ B450 board a few years back and subsequently upgrade to a Zen 3 processor, and the likes of MSI won’t make a single extra cent in this case.
Posted on Reply
#50
Hofnaerrchen
Even the most absurd price finds a buyer... did everyone forget what happened when GPU prices went through the roof? If all motherboards will be that expensive I doubt there won't be enough CPUs on launch day to satisfy the market.
Posted on Reply
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