Activision is reportedly putting Call of Duty: Modern Warfare 3 through its paces as an alpha test, and is struggling with the containment of leaks. DCMA takedowns have done little to stop the flow, and the publisher has started teasing the much anticipated 2023 CoD release. Licensing partners seem to be taking a lax attitude with regards to NDAs—new Monster Energy promotional material has been photographed in the wild. Revised energy drink brand packaging features a prominent series character—Captain Price—with the Call of Duty: Modern Warfare III logo emblazoned atop the famous protagonist.

Monster Energy has a documented history of offering XP and accessory codes as part of video game tie-in offers, so that legacy is all but confirmed for continuation with this year's alleged mainline CoD entry. Sledgehammer Games is reportedly the main development house working on CoD:MWIII, and various news outlets have claimed that a November launch window is being targeted by the game's publisher. Activision has taken a good humored approach when dealing with the latest leak—their @CallofDuty social media account's response stated: "Whew. Mondays. Anyone have an energy drink they can spare?"