Wednesday, February 26th 2025

AMD Radeon RX 9070-series Pricing Leaks Courtesy of MicroCenter

It appears as if US computer hardware retailer MicroCenter jumped the gun and posted the pricing of AMD's upcoming Radeon RX 9070-series graphics cards. This includes both the RX 9070 and the RX 9070 XT and the company posted pricing for no less than eight different cards from ASRock, ASUS, Gigabyte, PowerColor, Sapphire and XFX. The listings have since been removed, but VideoCardz posted a screenshot of the pricing for the various cards and it's not looking for AMD, at least not based on its statement that "85% of gamers buy cards below $700", since only two out of the eight cards manages to meet AMD's statement. Admittedly, some pricing appears to be placeholders, but it's clear that AMD's partners want more than AMD's MSRP pricing for their cards.

Starting with the RX 9070 cards, ASRock comes in at US$649.99 for its Radeon RX 9070 CL Triple Fan, whereas the only other RX 9070 is the Sapphire Reaper Triple Fan which is listed at US$1,099.99, which this card quite obviously won't sell for. The cheapest RX 9070 XT is again from ASRock in the shape of the RX 9070 XT SL Triple Fan for US$699.99, which is followed by the XFX RX 9070 XT Swift Triple Fan for US$729.99. The Gigabyte and Sapphire cards are listed at US$899.99 followed by ASUS and PowerColor at US$1,049.99 and US$1,100,00 respectively, all of which appear to be placeholder pricing. Even so, at over US$700, AMD is really going to have to deliver some unexpected performance figures to be able to compete with NVIDIA this time.
Sources: MicroCenter, via VideoCardz
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158 Comments on AMD Radeon RX 9070-series Pricing Leaks Courtesy of MicroCenter

#51
Unregistered
i guess this proves no one wants to sell gpus to consumers, all the silicon is going to AI, the prices reflect that.
You have to be insane to buy gpu's this generation. For my part they can keep them, I'm sure there are a lot of idiots to buy them at these prices
Posted on Edit | Reply
#52
Hecate91
TheLostSwedeExpected MSRP at least, since the official price hasn't been announced as yet.
Hopefully these are still placeholder prices, AMD isn't announcing anything until Friday.
But I'm not surprised if the MSRP's are real, hopefully more real than Nvidia's MSRP's though.
Posted on Reply
#53
Unregistered
Hecate91Hopefully these are still placeholder prices, AMD isn't announcing anything until Friday.
But I'm not surprised if the MSRP's are real, hopefully more real than Nvidia's MSRP's though.
at these prices I'm sure there will be a lot of stock available :D
Posted on Edit | Reply
#54
TumbleGeorge
My last hope is big Battlemage for $399 that will kill all of them.
Posted on Reply
#55
ZoneDymo
idk how this is "abandoning the high end"....those prices are really high for not belonging to high end,
Posted on Reply
#56
freeagent
From that Furmark bench, I am expecting the XT to be a little better than my 4070Ti lol.. there was only 400 points difference at 3840x2160.
Posted on Reply
#57
ratirt
Starting from $700 for the XT model so basically staring from $1K when released.
No the question is the performance. Something tells me it wont be as fast as 7900 XTX and the price for that one is $1K. If that is true not impressed. Moving on.
Posted on Reply
#58
capdauntless
So for a base xt we're looking at a grand in Canada plus another 13% in tax plus shipping in Ontario. Great. Glad I waited for this launch to build my new system... [sarcasm]
Posted on Reply
#59
AusWolf
Wasn't the PowerColor Reaper supposed to be a base model for MSRP? Oh dang. :(
Posted on Reply
#60
oxrufiioxo
lmao..... That's all I got.....


outside of the Asrock cards these are even worse than I was expecting. I guess Asrock didn't get the memo that pricing near MSRP isn't how it's done in 2025.

Still guessing $599 and $699 as the MSRP but after AMD ditched their MBA model you know that shite was going to be fake news.
AusWolfWasn't the PowerColor Reaper supposed to be a base model for MSRP? Oh dang. :(
There will be no MSRP cards now that AMD has ditched the MBA maybe some fake listings that never actually go in stock untill demand dries up completely but otherwise no chance.
Posted on Reply
#61
Dr. Dro
I've expected $699 from the very beginning. It doesn't make sense for them to undercut by more than 50, because they will gain market share as long as the product proves itself worthy.
Posted on Reply
#62
oxrufiioxo
Dr. DroI've expected $699 from the very beginning. It doesn't make sense for them to undercut by more than 50, because they will gain market share as long as the product proves itself worthy.
In any normal market that would be suicide but in the current market a 50 usd price delta form the fake MSRP of the 5070ti will work just fine not that any models will be able to be purchased at these prices....


This is probably why AMD waited had they released early they would have gotten blasted for a 700 usd 7800XT successor but now it won't matter other than the few butt hurt fanboys that were expecting 500 usd.
Posted on Reply
#63
Hecate91
To think people said I was stupid to guess that the XT would've been at least $649.
The current market is f*cked all around and it won't get any better unless Nvidia stops being greedy since AMD will follow what the market leader does.
And of course the AI bubble would have to pop for Nvidia to stop bleeding the gaming market dry.
Posted on Reply
#64
Visible Noise
Hecate91To think people said I was stupid to guess that the XT would've been at least $649.
The current market is f*cked all around and it won't get any better unless Nvidia stops being greedy since AMD will follow what the market leader does.
And of course the AI bubble would have to pop for Nvidia to stop bleeding the gaming market dry.
Here’s how greedy Nvidia is:

Their gaming revenue increased by 800M USD. Their gaming operating income decreased by 800M USD due to a 44% increase in operating expenses.

Try to wrap your brain around that.

Do you know what a 10-K is?
”The year over year decrease in Graphics segment operating income was driven by an increase of 44% in segment operating expenses, partially offset by growth in
revenue.”

But keep going on that AMD’s prices are Nvidia’s fault, while Nvidia is actually reducing their gaming profits. Make sure to tap your heels together.
Posted on Reply
#65
AusWolf
We can hate on Nvidia for being greedy, and we can hate on AMD for following the trend, but meanwhile, TSMC is laughing in the background.
Posted on Reply
#67
oxrufiioxo
AusWolfWe can hate on Nvidia for being greedy, and we can hate on AMD for following the trend, but meanwhile, TSMC is laughing in the background.
While tsmc is making bank anyone who thinks margins on Nvidia gpus is less than 60% is on some good shite.
Posted on Reply
#68
TheGeekn°72
FiredropsI love AMD logic.

"85% of gamers buy cards below $700"? Therefore, if we price our products at $699.99, which is technically under $700, we would surely get 85% of the market share.
Friendly reminder to all : this is RDNA4's upper end of the stack
Not really sure why so many expected them to sell 70(Ti) competitors at -60(Ti) class prices, the "85% below 700" also includes everyone who buys X060 GPUs and that's coming end of March, which should let AMD and Intel (if they one day launch the B770...) have ALL of the market share as Nshittia doesn't seem to care anymore about that slice of the market
I do agree that 700 is rather spicy but hey, if the damn thing actually has stock, delivers on performance, doesn't have too many driver issues and every unit has all of its ROPs (can't believe this is an expectation to have on the GPU market in 2025, thanks Jensen), I don't really see the issue with the 600-700 bracket -as long as the street price doesn't stray too far from it of course-
Posted on Reply
#69
Visible Noise
oxrufiioxoWhile tsmc is making bank anyone who thinks margins on Nvidia gpus is less than 60% is on some good shite.
Nvidia‘s operating margin for gaming products last year was 35.5%. See the 10-K I linked above, P.41.

Throw in their 8.6% tax provision and you‘re 26.9% margin on gaming before amortization. Nothing to sneeze at, but far, far shy of 60%.
Posted on Reply
#70
oxrufiioxo
Visible NoiseNvidia‘s operating margin for gaming products last year was 35.5%. See the 10-K I linked above, P.41.

Throw in their 8.6% tax provision and you‘re 26.9% margin on gaming before amortization. Nothing to sneeze at, but far, far shy of 60%.
I was talking about at retail currently not the make believe price Nvidia has listed this generation. The average 900 usd 5070ti for example.

We can talk about 30% margins when the gpus are easy to get at msrp.
Posted on Reply
#71
Visible Noise
oxrufiioxoI was talking about at retail currently not the make believe price Nvidia has listed this generation. The average 900 usd 5070ti for example.

We can talk about 30% margins when the gpus are easy to get at msrp.
Nvidia doesn’t sell at retail, so you’d have to dig through the AIB‘s and retailers to see who is taking the $ from demand.

Edit:
MSI Net Margin 3.4%
Gigabyte looks to be around 5% Net (doing the math in my head)

Seems it’s the distributers and retailers that are making out.
Posted on Reply
#72
oxrufiioxo
Visible NoiseNvidia doesn’t sell at retail, so you’d have to dig through the AIB‘s and retailers to see who is taking the $ from demand.

Edit:
MSI Net Margin 3.4%
Gigabyte looks to be around 5% Net (doing the math in my head)

Seems it’s the distributers and retailers that are making out.
Correct, but it's Nvidia supplying them in a way that allows it's partners to jack up pricing after they claimed massive supply. Also Nvidia is large enough to supply directly with their website/local partner stores which would mitigate the problem.
Posted on Reply
#73
Visible Noise
oxrufiioxoCorrect, but it's Nvidia supplying them in a way that allows its ouvepartners to jack up pricing after they claimed massive supply. Also Nvidia is large enough to supply directly with their website/local partner stores which would mitigate the problem.
You’ve lost me here. Nvidia is supplying every chip they can get their hands on. Their backlog with thier suppliers is over a year.

Again, from their 10-K
We have previously experienced and may continue to experience extended lead times of more than 12 months…
We have expanded our supplier relationships to build redundancy and resilience in our operations to provide long-term manufacturing capacity aligned with growing customer demand. Our supply chain is mainly concentrated in the Asia-Pacific region. We utilize foundries, such as Taiwan Semiconductor Manufacturing Company Limited, or TSMC, and Samsung Electronics Co., Ltd., or Samsung, to produce our semiconductor wafers. We purchase memory from SK Hynix Inc., Micron Technology, Inc., and Samsung. We utilize CoWoS technology for semiconductor packaging. We engage with independent subcontractors and contract manufacturers such as Hon Hai Precision Industry Co., Ltd., Wistron Corporation, and Fabrinet to perform assembly, testing and packaging of our final products.
There’s no reason to listen to made up forum conspiracy theories when it’s all laid out their SEC filings.

Remember last summer when Micron said they were sold out of GDDR7 through 2025?
Posted on Reply
#74
oxrufiioxo
Visible NoiseYou’ve lost me here. Nvidia is supplying every chip they can get their hands on. Their backlog with thier suppliers is over a year.

Again, from their 10-K
Those numbers are still meaningless for desktop DIY market because they include 7-8 million switch consoles, laptop mobile gpu, and system integrators that buy in bulk at a discount. That likely make up 70% plus of total sales.
Posted on Reply
#75
drpoor
Dr. DroI've expected $699 from the very beginning. It doesn't make sense for them to undercut by more than 50, because they will gain market share as long as the product proves itself worthy
They have have had worthy products before, it did not gain them market share. If these cards come in at 700, they have blown it. They have a shot now, it may hurt in the short run, but they will gain share at a 550 real msrp, not 699. 699 with partner cards at a thousand takes away the perception that they are for the enthusiast and puts them lock step with Nvidia.
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