Monday, March 24th 2025

Yeston's Sakura Radeon RX 9070 XT GPUs Double as Aromatherapy
Blending gaming and sensory indulgence, Yeston has unveiled its latest Radeon RX 9070 XT graphics cards—hardware that powers high-octane gameplay and fills your space with curated scents. Dubbed the Sakura Atlantis and Sakura models, these AMD RDNA 4-powered GPUs integrate fragrance modules, transforming rigs into multisensory experiences. The Sakura Atlantis variant promises an "ocean breeze" aroma, while the standard Sakura model offers a floral bouquet. Tech reviewers at Gamers Nexus tested these claims, humorously comparing the Atlantis's scent to a mix of car air fresheners, mall perfume samples, and freshly laundered fabric. Despite marketing's poetic descriptions, the team emphasized scent subjectivity.
Yeston's design cleverly places the fragrance cartridge near the GPU fan, dispersing odors as airflow circulates. However, the novelty comes with caveats: replacing the module requires complete disassembly, a daunting task even for seasoned builders. Yeston has not clarified if refills will be sold separately, leaving users wondering about long-term viability. Aesthetically, the cards continue Yeston's anime-inspired legacy, featuring pastel hues and a "waifu" character adorning the backplate—a nod to ATI's iconic Ruby mascot. Underneath the whimsy, both models boast identical specs, including a 5% higher game clock than reference designs, triple 8-pin power connectors, and modern display outputs. Priced between $869 and $899, these limited-edition GPUs are currently scarce, with restocks anticipated post-April. While ASUS previously experimented with scented laptops, Yeston's approach feels more refined, albeit niche. Whether a gimmick or genius, Yeston's fragrant foray challenges norms, proving not everything is in looks and performance. After all, why shouldn't your gaming marathon smell as good as it looks?
Source:
via Tom's Hardware
Yeston's design cleverly places the fragrance cartridge near the GPU fan, dispersing odors as airflow circulates. However, the novelty comes with caveats: replacing the module requires complete disassembly, a daunting task even for seasoned builders. Yeston has not clarified if refills will be sold separately, leaving users wondering about long-term viability. Aesthetically, the cards continue Yeston's anime-inspired legacy, featuring pastel hues and a "waifu" character adorning the backplate—a nod to ATI's iconic Ruby mascot. Underneath the whimsy, both models boast identical specs, including a 5% higher game clock than reference designs, triple 8-pin power connectors, and modern display outputs. Priced between $869 and $899, these limited-edition GPUs are currently scarce, with restocks anticipated post-April. While ASUS previously experimented with scented laptops, Yeston's approach feels more refined, albeit niche. Whether a gimmick or genius, Yeston's fragrant foray challenges norms, proving not everything is in looks and performance. After all, why shouldn't your gaming marathon smell as good as it looks?
24 Comments on Yeston's Sakura Radeon RX 9070 XT GPUs Double as Aromatherapy
Why fragrance? So they can obfuscate piece of sh*t they are selling to customers at that price?
What will come next?
- ASUS AMD: smelled clean, kind of like mild detergent or a freshly washed car. Not what I expected.
- Gigabyte Nvidia: strong unpleasant chemical smell.
- MSI Nvidia: plastic mixed with metallic smell, and also a hint of detergent. Somewhere in-between the ASUS and Gigabyte smells.
I don't need a fragrance module in my card, just make sure it doesn't smell like garbage out of the box.Note they also sell matching fans and CPU AIO coolers.
A few days ago I watched on youtube gamers nexus who showed the teardown of this card.
Personally I appreciate something different. I would buy the card if it were available in my area for similar price as other graphic cards with the same chip and ram configuration. (yeston does not sell any cards here)
-- the same applies to colorful mainboards like the meow edition. I would buy a meow edition colorful mainboard when it would be in the price range up to max 240€ with wifi and at least x670 / x670E / X870E chipset, 2.5Gb lan, wlan socketable slot.
That being said, yes, bring back tech demos. Totally.
Asus went even further, they sell a matching figure to go with the "special" versions of their mainboards. :laugh:
But I have to say i'd love to get a Red/Black motherboard like that.
Aesthetics are fine but when it comes to our tools, things we use for practical uses (including entertainment), function, IMO, is way more important. I do want my computer cases to look nice (or at least not be ugly). But the primary functions of cases are (1) to protect the components inside from damage from accidental kicks, bumps, and spilled coffee and (2) provide adequate cooling for those components while (3) NOT bring attention to those components so users can pay attention to what is happening on their monitor(s).
Specifically for reason #3, I (we!) buy "quiet" case fans. We buy PSUs that run in silent mode when not stressed. We buy cases (like my Fractal Design) that are designed to suppress noise. Why? Because we don't want to be distracted by a noisy case.
I personally don't like RGB lighting in my cases. Why? Because, besides being faddish, I don't want to be distracted away from my monitors by flashing lights that do nothing for performance.
So why would I want another attack on another one of my senses that detracts from what's happening on my monitors? I would not. Especially not by something that does nothing for performance.
Consider this too. Many folks have allergies, sensitivities, or even adverse reactions to smells (the chemicals that produce them). Yet we are constantly bombarded by them.
Note what already stinks from added smells that we are exposed to everyday:
[INDENT]Bar/bath soap[/INDENT]
[INDENT]Shampoo/conditioner[/INDENT]
[INDENT]Deodorant[/INDENT]
[INDENT]Hair gel/spray/greasy kid stuff[/INDENT]
[INDENT]Laundry detergent[/INDENT]
[INDENT]Fabric softener[/INDENT]
To make matters worse, each of those smells are different. What happens to the pretty colors of Play Doh when you mix all the colors together? Not so pretty after that.
This is just another silly, useless gimmick dreamed up by more misguided marketing weenies. :(
If you want to stink up your computer room, hang one of these from a cable inside your computer case. Then in 30 days, when you are tired of that scent, you can swap it out for a different flavor with one of these.
And as a bonus, you can even swap out your graphics card and keep the same stink!