Monday, June 30th 2025

Apple Prepares Affordable 13-Inch Laptop Powered by iPhone's A18 Pro SoC
An Apple-first attempt at making an affordable computer is underway. The company is working on a new 13-inch laptop that promises to bring the power of its latest iPhone chip to a more budget-friendly computer. Rather than using one of its custom M‑series processors, this model will run on the A18 Pro, which currently powers the top iPhone lineup. By tapping into existing smartphone-grade CPUs, Apple aims to reduce manufacturing costs without compromising everyday performance for students and casual users. According to Ming-Chi Kuo, mass production could start as early as the late fourth quarter of 2025 or the early first quarter of 2026. The design will resemble a slim MacBook Air, with a screen measuring approximately 13 inches across, a unibody case, revised vents (possibly none), and ports, in smartphones the A18 Pro is passively cooled.
To add some flair, Apple plans to offer the laptop in several colors, like silver, blue, pink, and yellow, similar to its earlier iMac palette. This affordable MacBook is a key component of Apple's strategy to boost desktop and laptop shipments back to their pre-pandemic peak of roughly 25 million units, now projected for 2026. Following a slowdown this year, the company anticipates shipping approximately 20 million MacBooks in 2025. The new 13‑inch model alone is forecast to account for five to seven million of those sales, making it one of Apple's most important products next year. How well the A18 Pro SoC handles the desktop load remains to be seen, but for basic office and everyday tasks, it could be a very usable device. The single-core A18 Pro performance is comparable to the latest M4, but the multi-core performance lags behind, so incorporating a mobile-grade chip will be an interesting addition to Apple's Mac product stack.
Source:
Ming-Chi Kuo on X
To add some flair, Apple plans to offer the laptop in several colors, like silver, blue, pink, and yellow, similar to its earlier iMac palette. This affordable MacBook is a key component of Apple's strategy to boost desktop and laptop shipments back to their pre-pandemic peak of roughly 25 million units, now projected for 2026. Following a slowdown this year, the company anticipates shipping approximately 20 million MacBooks in 2025. The new 13‑inch model alone is forecast to account for five to seven million of those sales, making it one of Apple's most important products next year. How well the A18 Pro SoC handles the desktop load remains to be seen, but for basic office and everyday tasks, it could be a very usable device. The single-core A18 Pro performance is comparable to the latest M4, but the multi-core performance lags behind, so incorporating a mobile-grade chip will be an interesting addition to Apple's Mac product stack.
24 Comments on Apple Prepares Affordable 13-Inch Laptop Powered by iPhone's A18 Pro SoC
One only has to look at the discontinuance of their cheapest smartphone, the iPhone SE at $429 and the release of their new 'cheapest' smartphone, the iPhone 16e at $599 for proof of these kinds of business maneuvers.
Edit: By the way, below is what amounts to Apple innovation these days:
www.macrumors.com/2025/06/30/apple-planning-to-change-iphone-17-logo-placement/
It's not the first time that Apple tried to sell a SKU below the air in the Cook era. They relaunched the classic macbook line in 2015, but the CPU were so underpowered that they killed the line again. Now they have CPUs that can actually make that segment work
arstechnica.com/gadgets/2015/04/the-2015-macbook-previews-a-future-thats-not-quite-here/
But then again, most college kids are blowing tens of thousands on toilet paper with "degree" written on it, so I guess that tracks.
www.techradar.com/computing/apple-says-its-not-merging-ipados-and-macos-but-i-reckon-it-might-soon-have-to-change-its-tune
I hated every minute of the Netbook that I used and we can all thank Intel's Atom and the race to the bottom that seemed to dominate every PC manufacturer board room for that ill conceived idea. Eww. I just made myself throw up in my mouth just thinking about those things. I mean look at this crap: