Tuesday, July 29th 2025
Itch.io Issues Updated Adult Content Guidelines After Site-Wide NSFW Game Takedown
Itch.io recently took down its entire library of NSFW games while it conducted an audit and revised its adult content guidelines after its payments processors put pressure on the game marketplace the same way they did to Steam prior. Now, Itch.io has officially posted an update to its adult content guidelines in its FAQ. Itch.io is taking the threat of a payment processor exodus seriously, making it clear that "Our policy is not an invitation to push the boundaries of what is acceptable. Violations that result in administrative action are permanent with no chance of appeal. Any funds on the account will not be eligible for payout. There is no second chance."
The new content guidelines are somewhat similar to what we saw posted when we covered the take-down, but they go into a little more detail about what is and isn't allowed on Itch.io. The new rules basically ban content that depicts sexualized images of real-life humans, AI-generated imagery meant to resemble real-life people, minors and suggested minors, and any content glorifying non-consensual sexual activity. Itch.io also invites developers on its marketplace to read PayPal's, Payoneer's, and Stripe's terms of service in order to make sure that they are compliant with the rules set out by the payment processors as well, since they go into a little more depth than Itch.io's rules. The marketplace says it will continue to review content reports on a case-by-case basis, and it has also clarified that "If you've collected money while in violation of terms, we may be forced to refund or freeze all pending transactions, as accounts that are in violation of our terms are not eligible for payouts."Itch.io provides a more comprehensive, although explicitly not exhaustive, list of which topics are directly mentioned in the payment processor TOS:
Sources:
Game Developer, Itch.io, Rock Paper Shotgun
The new content guidelines are somewhat similar to what we saw posted when we covered the take-down, but they go into a little more detail about what is and isn't allowed on Itch.io. The new rules basically ban content that depicts sexualized images of real-life humans, AI-generated imagery meant to resemble real-life people, minors and suggested minors, and any content glorifying non-consensual sexual activity. Itch.io also invites developers on its marketplace to read PayPal's, Payoneer's, and Stripe's terms of service in order to make sure that they are compliant with the rules set out by the payment processors as well, since they go into a little more depth than Itch.io's rules. The marketplace says it will continue to review content reports on a case-by-case basis, and it has also clarified that "If you've collected money while in violation of terms, we may be forced to refund or freeze all pending transactions, as accounts that are in violation of our terms are not eligible for payouts."Itch.io provides a more comprehensive, although explicitly not exhaustive, list of which topics are directly mentioned in the payment processor TOS:
- Non-consensual content (real or implied)
- Underage or "barely legal" themes
- Incest or pseudo-incest content
- Bestiality or animal-related
- Rape, coercion, or force-related
- Sex trafficking implications
- Revenge porn / voyeur / hidden cam
- Fetish involving bodily waste or extreme harm (e.g., "scat," "vomit")


49 Comments on Itch.io Issues Updated Adult Content Guidelines After Site-Wide NSFW Game Takedown
Half of what's listed here makes me sick to my stomach, but it's a bad precedent to let corporations control what people buy through third parties.
How long will it be before they say that games like GTA can't exist, or that blood in games has to go, or that games can only be aired if they follow a checklist?
Gonna have to find out where to buy Citadel from that isn't from these companies, fuck these people.The femslop book market is going to be in fucking SHAMBLES if they do that, it's the secret third rail they don't wanna talk about :laugh:
1. Parenting is your sole responsibility. It is not the government's or your family's, it is your sole responsibility as a father/mother/guardian to protect and guide your child.
2. If you are not responsible enough to raise a child, then take preemptive action to ensure you do not have one.
3. Parental controls are extensively available. Use them accordingly. Services are also provided to guide parents on how appropriate content may or may not be.
I'm not going to debate the morality or politics of it, not on this forum. But rest assured I have a lot to say, and almost none of it very nice. I have an obscenely strong opinion on this subject and nothing good ever comes out of it.
They act out on people running gun shops. They threaten the lives and livelihoods of distribution workers over politics. They act out on developers selling LEGAL games marked ADULT...
I don't care about the reason the content is marked this way. I gatekeep my own chats 25+ just because I don't want to be exposed to the head dent politics of a child. If you're a zoomer, that means you.
If it is a LEGAL transaction, these payment processors have a fiduciary responsibility to handle it. Just as Steam has a fiduciary responsibility to customers and payment card processors to comply with the Payment Card Industry Data Security Standard. Both of these parties know better than to break trust. Every time these payment processors act out, it harms everyone by causing reputational damage, loss of customers, litigation, and eventually (hopefully a HUGE one..) financial costs.
Many of my friends understand all of this. The rest don't really contribute anything meaningful to society or fell off years ago. So in this environment they don't matter. Some of them have been unpersoned over this type of bullshit because the payment processor acted out and were eventually forced to adopt other means of payment just to hold their lives together, which they can barely do on AsiaPay.
If a developer is pushing illegal content, they need to be shut down. That's the correct way to deal with it ON THE PLATFORM. The payment processor should not be overreaching anywhere with what "may" be a problem or what "may" incite harm or whatever. Last I checked, people have a right to face their accuser.
Spoiler: it didn’t work.
Banning something that has a demand only opens a window for a new market. And usually, that new market brings new problems to add to the current ones.
I don't think you will find those who disagree with you are in favor of promoting this material to children, however we all know that "think of the children" has been directly abused many times over. When you get to teenagers you start running into murky issues, because they have the resources to get this stuff, and they are driven by very strong hormones. You ban it, they will still get it, but from less safe sources. The "Abstinence only" mindset has repeatedly been an utter failure.
Banning of content that features illegal acts, that makes a lot more sense and would receive wide support, fi it was being done correctly. But it isnt. It is being done in a way that is ripe for abuse and we have our history to look back on to know how this ends up.None of this needs to come from payment processors.That falls on the parents, not the payment processors. Not unless you are willing to dox yourself on every platform ever to ensure the powers that be you are old enough to look at naughty content online.See this is where you completely lost me.
You've taken statements and gone WAY out in left field. Payment processors should not, in any way, be the ones to determine what is legal to purchase. That is what our LEGISLATIVE BRANCH is for. No, I do not stand in support of our megacorp overlords, and you shouldn't either, considering what a slippery slope this argument is. Here's my hot take: payment processors should have NO say in this, if the purchase is legal, they must allow it. Payment processors in our digital world are a service, not a luxury, and should be treated the same as utilities.
You should also look into the groups behind this, they are in favor of banning ALL violent video games, they are the same type that was behind the satanic panic 40 years ago. These are Karens who are clutching their pearls that there is morally questionable content online. No, I do not believe these types of people should be able to make rules on how our society functions. "Doing the wrong thing for the right reasons" is a TERRIBLE way to govern your society.And when that demand is for naughty content, the problems created are often VERY dark. Soul destroying even.
And please don't bother me with the "good cause" argument because every group in history consider themselves to be "in the right". My criteria to distinguish good vs bad is this: Are they keeping to themselves or are the bothering someone else?
For instance:
- Book club: they meet once a week, read some, drink some and go home happier than hey arrived. Veredict: GOOD.
- Spanish Inquisition: they ask you if you think the Earth is round and if you say "yes" they torture you and burn you at the stake. Veredict: BAD.
PS: No animals were harmed in the writing of this comment. :roll:That said, I'm kind of surprised that American Express hasn't also jumped on the bandwagon; they haven't enforced policies anywhere to the same degree as Visa or PayPal do.
Parental Control ... are you serious ?
The issue here has nothing whatsoever to do with controlling access to this material from minors.
You might note that Steam, which you mentioned, got hit with the very same ultimatum from payment processors as Itch.io (and responded in much the same way).And now you resort to false dichotomy. Despite the common diatribe to the contrary, support vs. deny are NOT the only choices.
My personal opinion on whether a piece of art is objectionable is just that, personal. Even should I find it objectionable, that is a completely orthogonal consideration to whether I think it has a right to exist in the first place.NO, that is very much NOT what they are doing. They ARE NOT limiting what only their services can be used to pay for.
They are saying they will stop doing business ENTIRELY unless the merchant completely removes content they find objectionable. Which service is used to pay for the content is not part of the ultimatum.
They are limiting what ALL services can be used to pay for. And they are abusing their near-monopolistic market position to do so.
I'll say it as many times as it needs be said: payment processors do not have, and should not have, the right to block transactions on the basis of the purchase being made. PayPal or whomever need not coddle their customers, who are primarily and exhaustively, adults. Hell, it's not their place to coddle the minors that use their services. It's a parent's job to assess what is appropriate for their child and monitor their behavior.
The best way to combat this, unilaterally, is to drop payment processors who attempt to strongarm this out of their clients, both on the business and customer side. This is certainly unprofessional enough to warrant burning a bridge or two.
Bad parenting can't be fixed by regulations, it's just another step towards the Nineteen eighty-four society. We already got most of its traits, probably just missing the thought police and we're done.
People, adults or minors, will always find a workaround to get things. Making something illegal is just making it more interesting. Legal stuff gets boring fast. Basic psychology 101.
Payment processors shouldn't have the power to decide what we can or can't buy with our own money, it's just another liberty steal.
A LOT of nations are passing very strict laws concern access to sexual materials and payment processing companies have ZERO choice but to adopt strict limitations on what merchants who use their services can sell. It's a legal liability that NO financial company wants to risk.
It is this simple. Like it or lump it folks, this is the direction things are going. There is no stopping it and for good reasons.
I guess it's just interesting that despite being originally seen as a luxury card company, they strictly focus on simply making sales happen, whether it's for SFW or NSFW content, as long as their clients pay up.