Monday, September 29th 2025

EA's New Owner Plans AI Pivot 'To Significantly Cut Operating Costs'— Report

After last week's leak of an EA buyout, an official agreement was announced that would see the game studio be bought out by PIF, Silver Lake, and Affinity Partners for a whopping $55 bn, with the current CEO, Andrew Wilson, remaining in his post for the time being. The deal is slated to go into effect in Q1 FY2027, pending shareholder and regulatory approvals. A subsequent report by The Financial Times, however, has provided slightly more details about the future of EA under its new ownership.

According to the new report, investors are banking on using AI to cut EA's operating costs and "manage a large debt load," indicating that we may see a drastic shift to the inclusion of AI in games, where it may replace developers and actors, although it is so far unclear exactly how EA and its new owners plan to leverage AI in the company's projects. This news comes mere months after the United Videogame Workers Union was founded, partially in response to the rise of artificial intelligence in gaming and mass layoffs that have plagued the gaming industry of late.
Source: The Financial Times
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39 Comments on EA's New Owner Plans AI Pivot 'To Significantly Cut Operating Costs'— Report

#26
TheinsanegamerN
lexluthermiesterWhile no one can argue with this, there is potential for something good. Time will tell.
I want to say it couldnt get any worse.....but I'm sure it could.

It'll be interesting. The Saudis are driven by money over all else so maybe we'll see them cater to fan demand for once?
Dr. DroUltimately, I don't think we have anything to worry about, it's not like EA can sink lower than where they are right now. Finest purveyors of digital slop, placing those who don't really play video games as their maximum priority. Besides, as long as they can peddle Sims 4 DLC's to casuals, they'll remain profitable.
Exactly. They've already closed so many good studios and released so much garbage.....outside of throwing crypto/NFTs into everything I dont see how much worse it could get.
Dr. DroDon't break the sacred code of conduct by trash talking your garbage teammates now, meanie.
This annoys me on a cellular level.
Posted on Reply
#27
xSneak
Yikes..... We know where this is headed. 😩
Posted on Reply
#28
Dr. Dro
TheinsanegamerNExactly. They've already closed so many good studios and released so much garbage.....outside of throwing crypto/NFTs into everything I dont see how much worse it could get.

This annoys me on a cellular level.
I got permanently banned from the Dragon Age Veilguard forum on Steam for this statement btw. No reason given.
Posted on Reply
#29
Redwoodz
AI is basically the wholescale effort to steal every bit of intellectual property in world.
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#30
redeye
but the advantages are (to those still working at EA, after sale) working is a day at the beach. Games will be grittier, and the upside will EA games has will have no rough corners…
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#31
trparky
EA has been killing themselves for years, this is just the final nail in the coffin.
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#32
cvaldes
Why_MeLearn to code
Not according to Jensen over at Nvidia.

Already there are warning signs of poor job prospects for computer science majors.

Anyhow EA will end up laying off huge numbers of employees and they will all be competing for an increasingly smaller number of job openings in the videogame industry.

It's pretty much guaranteed that EA will suck more a year from now. So will their games, and so will the rest of the (Western) videogame industry. It's really a downward spiral with the occasional bright light but those are becoming fewer and farther between.

One thing that A.I. excels at is devaluing art. But today's younger consumers don't seem to mind so much about that.
Posted on Reply
#33
TPUnique
friocasaPublicly traded companies are under pressure from shareholders to increase profits by any means. Going private gives freedom and creativity to the company
Not when the private buyer is a consortium of investment funds, which are rarely known to prioritise creativity over profits 🤡
Posted on Reply
#34
ymdhis
Here's hoping that the jobs getting the cuts will be the useless garbage CEOs, the HR department, the DEI hires. and the people responsible for trash like Dragon Age Veilguard.
Posted on Reply
#35
Easy Rhino
Linux Advocate
ymdhisHere's hoping that the jobs getting the cuts will be the useless garbage CEOs, the HR department, the DEI hires. and the people responsible for trash like Dragon Age Veilguard.
In my experience the people who do the least amount of work are the ones who get promoted instead of being let go.
Posted on Reply
#36
OUTFOXEM
Might as well call them EAI now
Posted on Reply
#37
cvaldes
trparkyEA has been killing themselves for years, this is just the final nail in the coffin.
You aren't just off the mark, you are tragically WRONG.

finance.yahoo.com/quote/EA/key-statistics/

The company is profitable. And the market seems to believe in the company. The short is 4.33% of the float. They are making less money now than they did a year but it's not like they are anywhere near their last legs.

Their stock jumped from $170 to $200 on the news of going private.

Anyhow, thanks for the laughs. :p
Posted on Reply
#38
Hakker
The money isn't even transferred and the enshitification is already begining
Posted on Reply
#39
b1k3rdude
Great, yet more Ai-slop in games...
Posted on Reply
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