Tuesday, March 24th 2026
Nintendo Switch 2 Production Cut by 33% Due To Softening US Sales
It was recently revealed that Nintendo is planning an updated Nintendo Switch 2 with a user-replaceable battery that is meant to comply with new EU rules on repairability. That device is reportedly not destined for the US, but Nintendo has also made a more recent change to the Switch 2 for the US market. Specifically, according to Bloomberg, Nintendo plans to cut production of the Switch 2 handheld by as much as 33% due to unexpectedly low US sales during the recent holiday period.
The new production guidelines will reportedly see Nintendo produce an estimated 4 million Switch 2 consoles during Q2, down from its initial 6 million-unit plan. Bloomberg's sources claim that Nintendo declined to increase production targets despite the successful launch of Pokémon Pokopia, instead opting to wait and see if recent releases for the platform will continue to perform well before producing more hardware. Part of the change could also be logistical in nature. Nintendo has previously acknowledged the increased memory and storage prices that have plagued the consumer electronics market of late, and the production cut is likely a move to reduce risk during a time when hardware is more expensive to produce.
Source:
Bloomberg
The new production guidelines will reportedly see Nintendo produce an estimated 4 million Switch 2 consoles during Q2, down from its initial 6 million-unit plan. Bloomberg's sources claim that Nintendo declined to increase production targets despite the successful launch of Pokémon Pokopia, instead opting to wait and see if recent releases for the platform will continue to perform well before producing more hardware. Part of the change could also be logistical in nature. Nintendo has previously acknowledged the increased memory and storage prices that have plagued the consumer electronics market of late, and the production cut is likely a move to reduce risk during a time when hardware is more expensive to produce.
7 Comments on Nintendo Switch 2 Production Cut by 33% Due To Softening US Sales
I have not bought a Switch 2 because it isn't an OLED screen, if it was an OLED screen, I would have bought it on day 1.
I would imagine there are a few hundred thousand lost sales this past year in the USA because they are waiting for the OLED version like I am.
Heck in traditional Nintendo ways, they would have phased out S1 already despite it success, BUT they seem (for now) to be adopting PS strategy of having 2 systems going for awhile because they know the upgrade rate have slowed.If s2 has a life cycle like s1, no doubt a Oled version is coming. Price is a big factor for many. IF s2 was 399 or even 350, Nintendo knows it'll sell better but factor are factor and no company wants to lose too much per units sold..
We need more players in the small oled screen department.Most consumer DO NOT look at a performance bump though.. this ain't mid or high level pc stuff. They look at price first. If it was a performance contest or evaluation Xbox would win everytime and sell the most.
Nintendo problem is that they have 2 systems going now, so they need phase the lesser and force persons hand like they have in the past.... Everyone with a s1 knows their s2 can play the old games, so why not trade-in the old hardware, get credit and put that towards new one... Prob is even if they went that route, the price is still high for the core audience...