Monday, June 8th 2026

Apple Unveils Next Generation of Apple Intelligence, Siri AI

Today, during the Worldwide Developers Conference, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI, an entirely new version of Siri that is profoundly more intelligent, knowledgeable, and capable. The releases also bring powerful and intuitive new features to help parents create safe digital experiences for kids, as well as improvements that further elevate the software design and performance of Apple products while making them more responsive, delightful, and easier to use with iOS 27, iPadOS 27, macOS 27, watchOS 27, visionOS 27, and tvOS 27.

"Apple products are an essential part of people's lives, and this year we're bringing powerful new capabilities to empower our users in even more ways," said Craig Federighi, Apple's senior vice president of Software Engineering. "We're delivering the next generation of Apple Intelligence across our platforms; introducing Siri AI, a profoundly more intelligent, knowledgeable, and capable Siri; expanding child safety features with intuitive new tools for families; and making our software platforms faster, more reliable, and more delightful than ever before."
Next Generation of Apple Intelligence and an Entirely New Siri Experience
Leveraging a bold new architecture uniquely designed to protect users' privacy, the next generation of Apple Intelligence powers Siri AI and brings helpful new features to apps users rely on every day.

Siri AI is an entirely new version of Siri deeply integrated into iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro. It can draw on personal context understanding to search across messages, emails, photos, and more, and get things done across apps with even more systemwide app actions. Additionally, Siri AI can answer questions related to the content on a user's screen or go out to the web to get up-to-date information using broad world knowledge and generate a helpful answer. A dedicated Siri app allows users to revisit a past conversation or kick off a new one—all in one place—and uses iCloud to privately sync conversational history across a user's products.

In addition to Siri AI, the next generation of Apple Intelligence powers tremendous new features in apps across the system to simplify the things users do every day, like editing images in Photos, browsing across multiple tabs in Safari, expressing creativity with Image Playground, communicating in Messages and Mail, and so much more.

New Parental Controls and Significant Updates to Screen Time
Powerful and intuitive new features that are easy to use help parents manage what their kids can see, who they can talk to, and when they have access to apps. By setting up a child account, parents can immediately enable age-appropriate protections across the system, and with Setup Assistant, parents can choose exactly which apps to make available and stay in control of what gets added over time. With communication safety features, parents can require approval for each new contact their kids connect with and enable automatic interventions if explicit or violent content is being shared.

New tools aimed at building healthier screen time habits make it easy to set daily total time allowances across Entertainment, Games, and Social Media apps, with a daily time allowance recommendation based on guidance from leading clinical and child development experts that gives parents a helpful starting point. Schedules let parents manage which apps their children have access to at different points in the day, and Screen Time has been redesigned to be more intuitive for parents, offering an at-a-glance view of their kids' average device usage and top apps.

To help parents stay informed and learn more, Apple has launched a dedicated website that features the latest tools, helpful resources, and answers to common questions—like how to get started.

More Responsive, Reliable, and Delightful Experiences Across Software Platforms
The 2027 releases make Apple products even more responsive, reliable, and delightful to use through design refinements, performance improvements, and enhancements to the ways users work, communicate, share memories, enjoy music with AirPods, track their health, and more.

Improvements across platforms push key system capabilities forward so everyday tasks feel faster, smoother, and more enjoyable. For example, iPhone and iPad apps launch up to 30 percent faster, photos load up to 70 percent faster after being taken, and AirDrop transfers are up to 80 percent faster. During network transitions, moving between cellular and Wi-Fi networks is more seamless than ever, and browsing and transferring files between external drives and iPad is up to 5x faster—making it just as fast as Finder on Mac. In Spotlight, Photos, and Mail, the search experience has been rebuilt to make it more stable and efficient to help users find exactly what they are looking for. And in Mail, a completely new ranking system surfaces even more relevant results in Top Hits.

Refinements to the software design deliver an even more focused and approachable experience across apps and platforms. A new slider in Settings gives users the option to personalize Liquid Glass, adjusting it anywhere from ultra-clear to fully tinted to match their preference, and app icons have been updated to be sharper and more defined. On Mac, updates reincorporate cornerstones of the macOS design that users have always loved, including a more uniform toolbar across the top of apps, edge-to-edge sidebars, colored sidebar icons, and more.

Additional features coming this fall:
  • iCloud Shared Albums introduce cross-platform photo sharing with full-resolution support.
  • The Health app brings support for perimenopause and menopause in Cycle Tracking, including notifications about cycle deviations inclusive of perimenopause.
  • On Apple Watch, a new dynamic app grid features the icons for five Siri-suggested apps, users can open a widget in the Smart Stack with a new tap gesture, and a new Find My app consolidates Find Devices, Find Items, and Find People.
  • AirPods users can now enjoy custom EQ to further personalize how their AirPods sound. And with expanded Apple GymKit functionality, users with AirPods Pro 3 can sync their heart rate data through iPhone while enjoying incredible audio quality.
  • Apple Vision Pro users can now turn panoramas into spatial scenes and use them as personal Environments, and connecting to Wi-Fi is up to 3x faster.
  • Apple Maps brings an enhanced Flyover experience, which combines aerial imagery with AI, allowing users to enjoy even more detailed visuals.
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24 Comments on Apple Unveils Next Generation of Apple Intelligence, Siri AI

#1
Guwapo77
We shall see just how powerful Google's Gemini really is... I hope Apple gets their money worth.
Posted on Reply
#2
TumbleGeorge
It looks like any other "ai". Fake coffee made from ground roasted corn kernels. So reheated for the Nth time. /s
Posted on Reply
#3
Darmok N Jalad
I think one of two things might be going on.

One, Apple has no idea how to make their own working AI model, or are so far off that Gemini is a patch. Remember, Apple demoed Apple Intelligence like 2-3 years ago now, with faux demos showing how powerful it was going to be. That never came to pass, and now we have Gemini.

The other possibility is that Apple lacks confidence that AI is actually something their customers really want, at least directly from Apple. After all, iPhone has been way behind on this aspect, but it’s exactly not hurting their sales much. Is Gemini just buying them some time to see how consumer AI shakes out?

Personally, I like that my iPhone doesn’t have this stuff. I don’t want it. As long as Apple could just accommodate people who do, then it’s a decent middle ground, IMO.
Posted on Reply
#4
SiliconSeraph
The only reason I don't dislike Apple Intelligence is because it does---from what I can tell---most of the processing on-board locally, very very minimal if any connection to external systems. Don't know why that's such a big appeal to me---maybe it's just knowing it doesn't just lean on massive (immorally implemented) data centers. I bet for certain functions it connects elsewhere, but most of the times I've ever used Apple Intelligence on my MacBook Air, the basic functions (such as skimming photos with keywords and having it summarize certain long PDFs) haven't needed to connect elsewhere. Tested them without internet and they function fine! Maybe my use case is just caveman enough that those external connections don't apply, but that's my two cents regarding personal experience.

Also I'll admit hearing "at Apple, we believe privacy in AI is non-negotiable" warmed my shallow optimistic mind. Privacy has always been an Apple strong suit, but it's good to hear they're carrying that practice into this technology that is so typically fraught with data privacy risks. Bare minimum, sure, but holding out when "everyone else is doing it" means something... at least to me, lol.
Darmok N JaladThe other possibility is that Apple lacks confidence that AI is actually something their customers really want, at least directly from Apple. After all, iPhone has been way behind on this aspect, but it’s exactly not hurting their sales much.
I'm 100% in agreement with this. I think Apple is playing it safe, and unlike most other companies, is doing their best to advertise their AI as a feature, not the main selling point / product. There's also a distinct possibility that they're seeing the broader consumer backlash against AI, and while they're definitely not pulling the plug on R&D for it anytime soon, there's a consciousness about what they want their company to be known for, and right now it seems full-bore investment into AI isn't the move.

We'll see where it goes. The reason I haven't upgraded from my 14 Pro (the last iPhone to "not support" Apple Intelligence) yet is cause you can't predict/trust the direction of companies nowadays. Could go full villain tomorrow.
Posted on Reply
#5
PlumdBob
Guwapo77We shall see just how powerful Google's Gemini really is... I hope Apple gets their money worth.
I'm confused here. I'm on Linux and don't use any products from Apple, Microsoft or Google but I am aware of the products they offer.
My question: Is the Apple Siri AI actually just Googles' Gemini repacked in a shiny Apple box?
Thanks..
PlumdBob
Posted on Reply
#6
Darmok N Jalad
PlumdBobI'm confused here. I'm on Linux and don't use any products from Apple, Microsoft or Google but I am aware of the products they offer.
My question: Is the Apple Siri AI actually just Googles' Gemini repacked in a shiny Apple box?
Thanks..
PlumdBob
From what I gather, it's the Gemini model, detached from Google, hosted on Apple servers/devices. Not sure how detached it can be--perhaps it just doesn't share data back to Google.
Posted on Reply
#7
Ruru
Trepie
And iOS27 will be working on my SE 2020, cool.
Posted on Reply
#8
Bwaze
Darmok N JaladI think one of two things might be going on.

One, Apple has no idea how to make their own working AI model, or are so far off that Gemini is a patch. Remember, Apple demoed Apple Intelligence like 2-3 years ago now, with faux demos showing how powerful it was going to be. That never came to pass, and now we have Gemini.

The other possibility is that Apple lacks confidence that AI is actually something their customers really want, at least directly from Apple. After all, iPhone has been way behind on this aspect, but it’s exactly not hurting their sales much. Is Gemini just buying them some time to see how consumer AI shakes out?

Personally, I like that my iPhone doesn’t have this stuff. I don’t want it. As long as Apple could just accommodate people who do, then it’s a decent middle ground, IMO.
It's not by choice, Apple has been promoting AI just as much as any other maker of handheld devices - they just spectacularly failed at their attempt of making one, and the world would simply move on if they failed to offer it. Using Gemini of course opens up many questions about where does personal information end up, but that only worries a minority of users.
Posted on Reply
#9
Event Horizon
Would be nice if this kind of stuff ran completely locally, but it doesn't. Apple is busy building many more AI data centers, just like the rest of the corrupt tech giants.
Posted on Reply
#10
Kadath
btarunrApple GymKit functionality
Every single time I read that my brain keeps on reading gimmick...
Posted on Reply
#11
TumbleGeorge
BwazeApple has been promoting AI just as much as any other maker of handheld devices - they just spectacularly failed
Not just they. I think that all makers of "ai" failed.
Posted on Reply
#12
Prima.Vera
btarunr"Apple products are an essential part of people's lives,
No they are not. Not of mine, anyways. I happily own ZERO of their products and couldn't be more happier.
Posted on Reply
#13
Ruru
Trepie
Prima.VeraNo they are not. Not of mine, anyways. I happily own ZERO of their products and couldn't be more happier.
Used to be a hater, but I gotta admit that I just like iPhone more. Yet being a fanboy is just so stupid, used to be one what it came to consoles in early 2000s (yet I still love PS2 more than its competitors :D)

I just let everyone use whatever device they prefer.
Posted on Reply
#14
remixedcat
Prima.VeraNo they are not. Not of mine, anyways. I happily own ZERO of their products and couldn't be more happier.
all I have of theirs is an old ipad (gen 3 I think) and iphone 6s that my mom gave me for free and I have those just to play around on. and the ipad was gonna be a weather station but it's too old to function as that so...
Posted on Reply
#15
freeagent
I turned off Apple AI in the settings tab. I only use their phones, so I guess I kind of need it.. but I could live with something else if I had to. They make good phones..

But whatever.. you guys can run whatever you want and I am not gonna judge you. I have already been judged, and I am ok with it :)
Posted on Reply
#16
glen-the-grey
freeagentI turned off Apple AI in the settings tab. I only use their phones, so I guess I kind of need it.. but I could live with something else if I had to. They make good phones..
I couldn't see it in the settings on my iPhone...but will turn it off when I find it.

I'm on an old iPhone SE and will probably replace the battery in it soon and don't want to get a new iPhone but not sure what else would be any good for my uses so feel pretty stuck
Posted on Reply
#17
Red Hood
www.apple.com/uk/newsroom/2026/06/due-to-dma-siri-ai-delayed-in-eu-for-ios-27-and-ipados-27/

Looks like Siri "ai" won't be available for iphones and ipads in the EU

Also supported hardware

Apple Intelligence and Siri AI in iOS 27, iPadOS 27, macOS 27, watchOS 27, and visionOS 27 are available on iPhone 16 models or later, iPhone 15 Pro, iPhone 15 Pro Max, iPad mini (A17 Pro), MacBook Neo (A18 Pro), iPad models with M1 or later, Mac with M1 or later, Apple Vision Pro, Apple Watch Series 9 or later, Apple Watch Ultra 2 or later, and Apple Watch SE 3 when paired with an Apple Intelligence-enabled iPhone nearby
Posted on Reply
#18
Darmok N Jalad
Red Hoodwww.apple.com/uk/newsroom/2026/06/due-to-dma-siri-ai-delayed-in-eu-for-ios-27-and-ipados-27/

Looks like Siri "ai" won't be available for iphones and ipads in the EU

Also supported hardware

Apple Intelligence and Siri AI in iOS 27, iPadOS 27, macOS 27, watchOS 27, and visionOS 27 are available on iPhone 16 models or later, iPhone 15 Pro, iPhone 15 Pro Max, iPad mini (A17 Pro), MacBook Neo (A18 Pro), iPad models with M1 or later, Mac with M1 or later, Apple Vision Pro, Apple Watch Series 9 or later, Apple Watch Ultra 2 or later, and Apple Watch SE 3 when paired with an Apple Intelligence-enabled iPhone nearby
Looks like Apple has been a bit “misleading” about Siri AI in the EU.
www.macrumors.com/2026/06/09/eu-says-decision-not-to-launch-siri-ai-in-europe-is-apples/

Apple also claims that none of Gemini or Google Search is in Siri AI. I guess it’s more complicated than just rebranding Google stuff, or at least that’s how they make it sound.

www.macrumors.com/2026/06/09/apples-new-ai-contains-no-gemini/
Posted on Reply
#19
Steevo
I have an IPhone and never use Siri.
Posted on Reply
#20
trsttte
Darmok N JaladI think one of two things might be going on.

One, Apple has no idea how to make their own working AI model, or are so far off that Gemini is a patch. Remember, Apple demoed Apple Intelligence like 2-3 years ago now, with faux demos showing how powerful it was going to be. That never came to pass, and now we have Gemini.

The other possibility is that Apple lacks confidence that AI is actually something their customers really want, at least directly from Apple. After all, iPhone has been way behind on this aspect, but it’s exactly not hurting their sales much. Is Gemini just buying them some time to see how consumer AI shakes out?

Personally, I like that my iPhone doesn’t have this stuff. I don’t want it. As long as Apple could just accommodate people who do, then it’s a decent middle ground, IMO.
I think they made a business decision not to invest the resources needed to gather data and train their own models, risking privacy and copyright questions they would rather not answer in the process. It's not a market interesting for them, just a means to an end: a better user experience.
Darmok N JaladFrom what I gather, it's the Gemini model, detached from Google, hosted on Apple servers/devices. Not sure how detached it can be--perhaps it just doesn't share data back to Google.
Doubtfull, google uses custom hardware and wouldn't give control of their models to a third party risking reverse engineering and leaks. They probably have the same arrangement as github copilot: gemini requests are forwarded to google cloud infrastructure and google pinky swears to segregate and not use the data for anything.
Darmok N JaladApple also claims that none of Gemini or Google Search is in Siri AI. I guess it’s more complicated than just rebranding Google stuff, or at least that’s how they make it sound.

www.macrumors.com/2026/06/09/apples-new-ai-contains-no-gemini/
Of course, we don't have the Gemini app as our app. In fact, none of that client code is part of how we run on iOS. For these models, we use none of the models that Google deploys to their customers, nor do we use the infrastructure and means by which they deploy models to their customers. And then, when it comes to the knowledge base, we of course don't use Google Search or anything like that as the foundation of our system.
It's kind of a laughable statement, of course they didn't just copy google assistant. Looks like they payed google to distill away all the unnecessary stuff for them like coding etc. to make the model more efficient, which makes complete sense. But it's still a lot more of google intelligence than apple intelligence.
Posted on Reply
#21
Guwapo77
Prima.VeraNo they are not. Not of mine, anyways. I happily own ZERO of their products and couldn't be more happier.
You could have easily scrolled passed this as it doesn't pertain to you.
Posted on Reply
#22
Prima.Vera
Guwapo77You could have easily scrolled passed this as it doesn't pertain to you.
Yeah, in tech industry, ignorance is NOT a bless buddy. ;)
Posted on Reply
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