Friday, October 16th 2026

Official NVIDIA Marketplace Seemingly Removes GeForce RTX 5090

by
AleksandarK
 Discuss (27 Comments)
NVIDIA's official marketplace, where gamers across the United States, Europe, Australia, and Asia could purchase GeForce RTX cards through NVIDIA's official channels, is showing more signs that the GeForce RTX 5090 might indeed be nearing its end of life. There are officially no more GeForce RTX 5090 graphics cards on the NVIDIA Marketplace, which suggests that previous rumors of this GPU being phased out might be accurate. NVIDIA has reportedly stopped allocating GB202 silicon to the GeForce RTX 5090, as this will remain exclusive to the 96 GB RTX PRO 6000. While this theory seemed plausible a week ago, NVIDIA's official withdrawal from the marketplace might confirm that this decision is indefinite, and enthusiasts may no longer be able to get a brand new GeForce RTX 5090 from any source.

At the same time, the PC Games Hardware website issued their own report suggesting that NVIDIA is indeed no longer allocating new GB202 processors for the RTX 5090, according to their OEM and ODM sources. NVIDIA's add-in card partners can continue manufacturing these cards, but only as long as their GB202 stock lasts. Once the GB202 supply runs out, NVIDIA will reportedly not send any more GB202 kits with GDDR7 memory for RTX 5090 graphics cards. This also applies to the GeForce RTX 5090 D and RTX 5090 D V2 SKUs that were previously designed for the Chinese market, meaning that everyone is facing a cut-off in their GeForce RTX 5090 supply.
Across other retailers, the pricing of the GeForce RTX 5090 is climbing higher, and availability is declining. The card launched in January 2025 at $1,999, and last month European listings exceeded €5,000 while Walmart sold out at $4,299. Cards built from GB202 chips that partners already have could continue to trickle out for some time, though it's reasonable to expect prices to climb further once that stock dries up. Since NVIDIA supplies both GB202 and GDDR7 memory as a kit, with both being cut off from AICs, it is hard to see a future for this GPU anytime soon, and the current rumor is that the RTX 5080 24 GB with GB203 silicon will take over.
Sources: NVIDIA, PC Games Hardware, via VideoCardz

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27 Comments on Official NVIDIA Marketplace Seemingly Removes GeForce RTX 5090

#2
_JP_
I mean, there's markets and there's markets....
Not a complete loss as for €2k it was already out of reach for what would be the majority. At €5k, we're speaking CapEx levels of investment or it probably isn't worth it.
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#3
Grimling
Makes sense, you discontinue a "2000 USD" Card, to use its die in a 16K USD Card instead!
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#4
xorbe
Wild guess the consumer x90 class is gone for good, and it won't be until like the RTX 8080 in 2032 where consumer performance meets or exceeds what the 5090 was -- if the x80 doesn't meet the same fate as the x90 class first.
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#5
Bobaganoosh
xorbeWild guess the consumer x90 class is gone for good, and it won't be until like the RTX 8080 in 2032 where consumer performance meets or exceeds what the 5090 was -- if the x80 doesn't meet the same fate as the x90 class first.
I don't see a benefit for Nvidia to keep allocating any significant resources to gaming graphics. They seemed like they didn't want the bad publicity for a while, but I'm not sure it matters anymore. At least until demand for AI hardware dries up or slows down tremendously, anyway. There are a relatively large amount of engineering workforce in the world that they would want to continue servicing I would think, as corporations can afford more inflated workstation pricing than consumers, but I wouldn't be surprised if they continue to get less hardware for more money as well. The average mobile workstation laptop from Dell for example went from ~$3500 a few years ago to at least $7500 today with similar specs. That is going to start hurting for businesses all over the world and we may well see their plan be to push that kind of computing into the cloud more as well (similar to GeForce Now for gamers).

I just find it hard to believe, based on their decision-making in the last few years, that we're going to get high-end hardware that we can afford or find available for years to come. There's no incentive for Nvidia to provide that, as far as I can see. They are making too much money elsewhere and they've said themselves that they are no longer a gaming company.
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#6
MikOnTopGG
That leather jacket man is a psychopath. Greed and "brainrot" overtook his senses.
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#7
lambda
MikOnTopGGThat leather jacket man is a psychopath. Greed and "brainrot" overtook his senses.
Corporations are profit driven, it makes "sense" for them to do so.
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#8
Tomgang
So Ngreedia basically says Screw you gamers, more profit in ai......

Well for a company point, smart move and more profitable business.........that is until a possible ai bobble burst, if it burst off cause.
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#9
chrcoluk
Card has served its purpose really, Nvidia had the best card on the market but the combo of high price and high wattage might be hurting them more than its benefiting and they make more money on that size chip, VRAM allocation on AI.

Think it would be great if there is no more chips of this size, or cards that have such a high TDP moving forward.
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#10
Outback Bronze
chrcolukhigh price and high wattage might be hurting them more than its benefiting
It's interesting you say this, as I was thinking along the same lines.

I'm wondering how many cards went under replacement/warranty from partner cards as well as their own FE models.
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#11
InhaleOblivion
Additional proof that Microcenter made the right move, removing 5090s from their site with "No longer carried".
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#12
Darmok N Jalad
InhaleOblivionAdditional proof that Microcenter made the right move, removing 5090s from their site with "No longer carried".
They are likely just following the guidance given. "Pull the stock, and you aren't getting any more cards." Kinda wonder if the stock is getting pulled back to handle warranty claims. AIBs might not have any stock left to build with.
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#13
csendesmark
chrcolukCard has served its purpose really, Nvidia had the best card on the market but the combo of high price and high wattage might be hurting them more than its benefiting and they make more money on that size chip, VRAM allocation on AI.

Think it would be great if there is no more chips of this size, or cards that have such a high TDP moving forward.
For gaming even the 5080 is well above any of the competition's cards.
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#14
Bigshrimp
I am not surprised. They will continue to discontinue consumer cards until there are no more options. They want to close the loop entirely and rely on AI to do everything for them. Might as well get everyone to subscribe to GeForce Now to be able to use their hardware. That's where this is all heading in my opinion.
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#15
Hecate91
BigshrimpI am not surprised. They will continue to discontinue consumer cards until there are no more options. They want to close the loop entirely and rely on AI to do everything for them. Might as well get everyone to subscribe to GeForce Now to be able to use their hardware. That's where this is all heading in my opinion.
I assume Nvidia would keep a few dedicated consumer cards, and a higher mid range card for those who want to do local AI. Otherwise it's possible Nvidia could slowly abandon the dedicated GPU market, given how they're barely focusing on consumer hardware, gamers who would want an Nvidia GPU and can pay the steep prices would have to buy a PC with an ARM Spark SoC.
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#16
Darmok N Jalad
Hecate91I assume Nvidia would keep a few dedicated consumer cards, and a higher mid range card for those who want to do local AI. Otherwise it's possible Nvidia could slowly abandon the dedicated GPU market, given how they're barely focusing on consumer hardware, gamers who would want an Nvidia GPU and can pay the steep prices would have to buy a PC with an ARM Spark SoC.
I would say their software tech is allowing them to do this. We can debate the merit of AI overlays, upscaling, and frame gen, but the reality is, most gamers seem to be content with these technologies, meaning cards like the 5070 and 5080 (or even 9070XT) are more than satisfactory. I suspect NVIDIA is retreating from the super-large-die consumer GPU market simply because those GPUs can fetch a much higher margin in the workstation segment. The 5080 is a considerably smaller GPU, but its relative performance is only bested by two GPUs of a much larger size (4090 and 5090). I think until the AI market retreats, the big silicon is not coming to consumer space unless it's some heavily-salvaged parts. I think NVIDIA will still throw gamers a bone, it's just going to be more 5080-level stuff or lower.
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#17
Frank_100
At some point the data centers are going to replace RTX 5090 with something that does more TFlops for less watts. Then we will be up to our ears in used GPU's.
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#18
wolf
Better Than Native
Makes business sense, stem the flow of the vast majority of connector issue noise and make more from each die, while still selling the fastest consumer/gaming offering available.
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#19
lambda
Hecate91I assume Nvidia would keep a few dedicated consumer cards, and a higher mid range card for those who want to do local AI. Otherwise it's possible Nvidia could slowly abandon the dedicated GPU market, given how they're barely focusing on consumer hardware, gamers who would want an Nvidia GPU and can pay the steep prices would have to buy a PC with an ARM Spark SoC.
Longer release cycles are more likely, they won't abandon the PC market.
Posted on Reply
#20
Vayra86
xorbeWild guess the consumer x90 class is gone for good, and it won't be until like the RTX 8080 in 2032 where consumer performance meets or exceeds what the 5090 was -- if the x80 doesn't meet the same fate as the x90 class first.
And thats fine. Computer graphics are done anyway. Old GPUs run it all. You'll just buy a good APU instead. Proprietary tech will die. Looks like a good future.
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#21
HTC
_JP_I mean, there's markets and there's markets....
Not a complete loss as for €2k it was already out of reach for what would be the majority. At €5k, we're speaking CapEx levels of investment or it probably isn't worth it.
GrimlingMakes sense, you discontinue a "2000 USD" Card, to use its die in a 16K USD Card instead!
No no: that ain't the reason.

The REAL reason is to eliminate power cable issues: if they ain't selling any more of these, then the problem goes away, right?
Posted on Reply
#22
Grimling
HTCNo no: that ain't the reason.

The REAL reason is to eliminate power cable issues: if they ain't selling any more of these, then the problem goes away, right?
...After all the 5090s that are in use right now all burned up...
Maybe they realized that DLSS5 reliably kills the 5090 xD
Posted on Reply
#23
HTC
Grimling...After all the 5090s that are in use right now all burned up...
Maybe they realized that DLSS5 reliably kills the 5090 xD
It would serve them right if the # of issues jumped tremendously and, being within warranty, they were FORCED to get those affected new 5090 cards.

Would suck for those affected ofc ... but that's a price I'M willing to pay ...
Posted on Reply
#24
Grimling
HTCWould suck for those affected ofc ... but that's a price I'M willing to pay ...
ahaha ok i see...
Posted on Reply
#25
HTC
Grimlingahaha ok i see...
Nailed it ...
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