Sunday, December 7th 2008

AMD Responds to GeForce GTX 260 Price-Cuts, Prepares its Own

A common feature with shopping seasons, namely summer and Christmas, is that consumer graphics giants, AMD and NVIDIA announce new products that push up the pure performance and performance per dollar envelopes. With this Christmas season however, nothing notably new is going to come out of their stables, making their existing products slog it out. This resulted in both companies resorting to some serious price-cutting with their existing mid-thru-high-end products.

In the wake of massive price-cuts by NVIDIA for the GeForce GTX 260, AMD has decided to prepare its own price-cuts for the one card that goes neck and neck with the GTX 260, Radeon HD 4870. Originally seated in the $299~$399 bracket, the GeForce GTX 260 and Radeon HD 4870 have become some of the key SKUs for both companies. These are the products we have seen going neck and neck, resulting in both companies refreshing them, and later resorting to price-cuts. NVIDIA refreshed GeForce GTX 260 with a 216 stream processor version that came with added shader compute power, while AMD responded with the 1 GB variant of the Radeon HD 4870. As on today, the company pricing for the Radeon HD 4870 has been set around US $199 for the 512 MB and $239 for the 1 GB variants. This roughly catches up with the pricing for GeForce GTX 260, with roughly $199~$219 for the 192 stream processor and $239~$249 for the 216 stream processor variant.
Source: X-bit Labs
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46 Comments on AMD Responds to GeForce GTX 260 Price-Cuts, Prepares its Own

#1
eidairaman1
The Exiled Airman
this should really make everyone happy because now they will be able to see 2 4870s/2 GTX 260s under their Xmas Trees This year.
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#2
btarunr
Editor & Senior Moderator
Buy two HD 4870 cards instead of a HD 4870 X2, which is still beyond the $500 mark.
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#3
Wile E
Power User
If they lower the price of the 4870, that tells me the price of the 4850 1GB is going to have to drop.
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#5
eidairaman1
The Exiled Airman
btarunrBuy two HD 4870 cards instead of a HD 4870 X2, which is still beyond the $500 mark.
You forget

8800GTX and 8800 Ultra costed 500-600 USD at the starting Price and Up Until G92 the Prices remained there.
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#6
btarunr
Editor & Senior Moderator
eidairaman1You forget

8800GTX and 8800 Ultra costed 500-600 USD at the starting Price and Up Until G92 the Prices remained there.
There's no indication of my forgetting that, from my previous post. What I said was we'd rather buy two HD 4870s instead of a HD 4870 X2 (if the motherboard/system permits).
Posted on Reply
#8
eidairaman1
The Exiled Airman
btarunrThere's no indication of my forgetting that, from my previous post. What I said was we'd rather buy two HD 4870s instead of a HD 4870 X2 (if the motherboard/system permits).
Ya i guess if you intend on running a Single card the 4870X2 would be top choice, if multiple cards without breaking bank, 4870. I think AMD wont sit around with the 260GTX+ around, but whats funny is 280 GTX still probably be more worth it than 2 260GTX+ in SLI:roll:
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#9
mikek75
Bugger, at that price I have no excuse not to go crossfire....My bank manager hates me!
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#10
chaotic_uk
mikek75Bugger, at that price I have no excuse not to go crossfire....My bank manager hates me!
will not make much difference in the uk me thinks
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#11
mikek75
chaotic_ukwill not make much difference in the uk me thinks
OOhhh, you cynic you.....lol! Don't forget the 2.5% cut in VAT....
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#12
chaotic_uk
mikek75OOhhh, you cynic you.....lol! Don't forget the 2.5% cut in VAT....
wow 2.5p in the pound , massive saving's not :p
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#13
mikek75
Aye. but thats a tenner on £200. If you don't want it I can give you my PayPal address.....
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#16
rodneyhchef
mikek75Aye. but thats a tenner on £200. If you don't want it I can give you my PayPal address.....
No it's not, it's a fiver!
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#17
WhiteLotus
And don't forget that many things increased when VAT decreased, duty for one.

I hope we too see these cuts, now that i have a crossfire board on the way i wouldn't mind getting a couple of cards.
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#19
js01
Too bad the price drops are only for people in the us, newwegg.ca is still showing the same price as a few days ago.
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#20
mikek75
rodneyhchefNo it's not, it's a fiver!
LOL, you got me there. Its Sunday and I've been out of school for 21 years....
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#22
WarEagleAU
Bird of Prey
Hoorah. That means I may be picking me one of these buggers up in the 1 GB flavor.
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#23
DaMulta
My stars went supernova
And no one believed me when I said just wait right before Xmas on these prices LOL

That's funny
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#24
method526
darn and i recently bought a HIS ICeQ4 4850 Turbo for $179.99. :/ well atleast it's quiet at 80% fan speed and very overclockable :P
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#25
Skillz
method526darn and i recently bought a HIS ICeQ4 4850 Turbo for $179.99. :/ well atleast it's quiet at 80% fan speed and very overclockable :P
yOU got SUCKered.

Good think i waited, i wonder if i should wait for the 55nm
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