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ADATA Launches XPG INFAREX K10 Keyboard and M20 Mouse

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, today announced the launch of two new gaming accessories, the XPG INFAREX K10 keyboard, and M20 mouse. Designed to enhance gaming experiences, the K10 keyboard sports nine LED lighting modes, anti-ghosting keys, and ergonomic keycaps, while the M20 mouse features durable OMRON switches, five-setting adjustable DPI, and RGB lighting.

The XPG K10 adds a new dimension to gaming with nine stunning LED lighting modes to choose from, allowing gamers to select the hue that best suits the games they are playing. The modes include - Flowing Light, Multicolor Breathing, Seven-Color Cycle Flickering, Switchable Static, Six-Color Cycle Breathing, Red and White Breathing Cycle, Red and White Cycle Flickering, White Static, and White Breathing. What's more, the K10 helps gamers up their game with some great features including 26 anti-ghosting keys to prevent missed or accidental keypresses, because in the heat of the moment a missed keypress could spell defeat. In combination with its ergonomically curved keycaps, the K10 improves accuracy, while also offering a comfortable keypress experience. Convenient Media Keys allow for quick adjustments of music, sound, or other effects in the middle of a battle without having to open other programs or app.

ADATA Launches Ultimate SU630 3D QLC NAND SSD

ADATA Technology, a leading manufacturer of high-performance DRAM modules, and mobile accessories today launched the ADATA Ultimate SU630 2.5" SATA 6Gb/s SSD, which signals its expansion into 3D QLC NAND Flash storage. With next-generation QLC (Quad-Level Cell) 3D NAND Flash, the SU630 delivers terrific value, great performance, and superb reliability, offering users a viable alternative to HDDs for their next upgrade.

Delivering excellent performance without the less than great value typically associated with SSDs, the SU630 gives HDDs a run for their money. It comes in 240GB, 480GB, and 960GB capacities and sports 3D QLC NAND Flash to deliver improved reliability, longevity, and performance over its TLC counterparts. Reinforced by performance-boosting SLC Caching, the SU630 reaches speeds of 520 MB/s read, and 450 MB/s write for smooth and fast boot, file transfers, and downloads. What's more, the SSD also features characteristics that work to keep data safe, including a shock rating of 1500G/0.5ms and resilience to temperature changes (0°C ~ 70°C), while also being more energy-efficient and quieter than HDDs.

ADATA Establishes XPG Overclocking Lab

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, announces that it has established a new facility at its headquarters in New Taipei, Taiwan dedicated to pushing the limits of memory performance, the XPG Overclocking Lab (XOCL). The XOCL is the first facility of its kind among worldwide DRAM makers, is an expansion of ADATA's continued effort towards achieving record-breaking memory speeds, and will focus on experimenting with new techniques.

"With growing demand for memory modules that can operate at ever-higher frequencies, ADATA believes the future of overclocking lies beyond the established techniques of air and liquid cooling," said Neo and Stin at ADATA Technology. "The mission of the XPG Overclocking Lab is to explore new, potentially more effective methods that can break the threshold of memory speeds and incorporate them into XPG products for the benefit of users."
The XOCL will actively seek out partnerships within the industry, including with hardware makers and overclockers, to achieve its mission. Over the summer, ADATA overclocked its XPG SPECTRIX D80 RGB DDR4 memory module to 5531MHz in a liquid-nitrogen-cooled configuration, a new record. The milestone was achieved through a joint effort with MSI.

NAND Flash Prices May See Further Drops in 2019, DRAM to Remain Flat

Solid-state drives are cheaper than ever, thanks to systematic decline in NAND flash prices owing both to oversupply and increases in densities. NAND flash prices have already declined by 50 percent over 2018, according to a DigiTimes report, and will continue to slide through 2019. ADATA chairman Simon Chen commented that NAND flash makers haven't slowed down capacity expansions, and 2019 could witness an even bigger drop in prices than 2018.

Major NAND flash makers such as IMFlash Technology, SK Hynix, Samsung, Western Digital, Toshiba, have already taped out their 96-layer 3D NAND flash products, which could enter volume production in the first half of 2019. This could impact prices of existing swelling inventories of products based on 64-layer NAND flash. In theory, the 96-layer chips introduce 50 percent increases in densities. Adoption of newer technologies such as QLC (4 bits per cell) will expand densities even further. The same report also projects that DRAM prices could largely remain flat throughout 2019. Most NAND flash makers also happen to make DRAM, and could balance their NAND flash losses with DRAM profits.

ADATA Launches XPG SX8200 Pro SSD, GAMMIX S5 SSD, and GAMMIX D30 DDR4 Memory

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, today announces a new line up of gaming hardware including the XPG SX8200 ProM.2 2280 SSD, GAMMIX S5 PCIe Gen3x4 M.2 2280 SSD, and GAMMIX D30 DDR4 memory module.

The SX8200 Pro M.2 2280 SSD is XPG's fastest SSD to date and is designed for avid PC enthusiasts, gamers, and overclockers. It features an ultra-fast PCIe Gen3x4 interface that offers sustained peak read/write speeds of 3500/3000MB/s, outpacing SATA 6Gb/s by a wide margin. Supporting NVMe 1.3, the SX8200 Pro delivers excellent random read/write performance of 390K/380K IOPS. With SLC caching, DRAM cache buffer, E2E Data Protection, and LDPC ECC, it maintains high speeds and data integrity, even during highly intensive applications such as gaming, rendering, and overclocking.

ADATA Launches HD680 and HV320 External Hard Disk Drives

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND flash products, today announces two new external hard disk drives (HDD), the ADATA HD680 and the HV320. The HD680 is designed to provide robust protection and comes with up to 2TB of capacity. The HV320 is geared for ultimate portability and style with its slim form factor and beautiful hairline-brushed finish and comes with up to 5TB of capacity.

ADATA Unveils HD830 External HDD - Withstands up to 3000 Kg Pressure

ADATA today announces the launch of the HD830, its most rugged external hard disk drive (HDD) to date. It features an ultra-sturdy aluminum exterior, triple-layer construction, and IP68 rating for the ultimate protection of data. What's more, the HD830 is MIL-STD-810G 516.6 compliant and can withstand up to 3000kg of downward pressure. The HDD is also equipped with shock sensors that prevent errors and bad sectors due to accidental impact and shaking.

Virtually Indestructible
The HD830's tough aluminum exterior is not just capable of surviving nasty drops and blunt force, but can also handle 3000 kg of downward pressure, roughly equivalent to the combined weight of fifty average-sized people. The HD830 also meets the U.S. Military's MIL-STD-810G 516.6 standard and can survive falls from up to 1.22 meters. A three-layer construction provides complete protection inside and outside, including a tough outer silicone casing that comes in red or blue, shock-absorbing buffer, and cushioned mounting that firmly holds the drive in place.

ADATA XPG Announces Partnership with Flash Wolves eSports

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, today announces that is has formed a partnership with one of Taiwan's biggest names in eSports, the Flash Wolves. This partnership comes on the heels of ADATA's recent sponsorship of the IeSF World Championship 2018 in Kaohsiung, signaling its continued commitment towards supporting the growth of eSports in Taiwan and around the world.

"We are thrilled to be sponsoring the Flash Wolves as it is an extension of our mission of delivering high-performance hardware that enhances the experiences of gamers of all levels, from beginners to professionals," said Simon Chen, Chairman and CEO of ADATA. "Going forward, ADATA will continue to promote the development of eSports in Taiwan and other regions by working closely with all stakeholders, from eSports teams and event organizers to government entities.

ADATA Announces IUSP33F PCIe BGA SSD

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND flash products, today launched the ADATA IUSP33F PCIe ball grid array (BGA) solid state drive (SSD). The SSD sports a form factor that is 80 percent more compact than M.2 2242 SSDs. Combined with a PCIe Gen3x2 interface and 3D Flash memory for excellent performance and durability, the IUSP33F is an ideal solution for slim-form-factor tablets, notebooks, hybrids, mini-PCs, thin clients, and wearables.

"We are thrilled to be introducing the new IUSP33F SSD, a compact solution that will enable next-generation tablets, ultrabooks, and other slim devices, but without compromising on performance and reliability," said Hedi Huang, Sales Directorof ADATA. "But the versatility of the IUSP33F goes beyond just these applications, and are also well-suited for new emerging applications in areas such as robotics, augmented and virtual reality, and automotive.

ADATA Launches XPG SX6000 Pro PCIe Gen3x4 M.2- 2280 SSDs

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, today announces the launch of XPG SX6000 Pro PCIe Gen3x4 M.2 2280 SSDs. With NVMe 1.3 technology and 3D NAND Flash, they sport excellent speeds and up to 1TB of capacity, making them a viable alternative to SATA SSDs. In addition, SX6000 Pro SSDs are slimmer than standard M.2 2280 SSDs for a higher level of compatibility thanks to a single-sided design.

ADATA produces the SX6000 Pro in 256GB, 512GB, and 1TB. For PC users looking at tangible performance enhancements, the SX6000 Pro makes complete sense as a SATA successor. The principal advantage of the SX6000 Pro is embodied in its superb cost-performance ratio. Using 3D TLC NAND, NVMe 1.3 technology, and a PCIe Gen3x4 interface, it reaches up to 2100 MB/s read and 1500 MB/s write and random performance of up to 250K/240K IOPS. This means up to four times the speed of typical SATA SSDs.

ADATA to Showcase Its Latest Innovations at IFA 2018

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND flash products, today announces that it will be showcasing its latest products and solutions at IFA 2018 in Berlin (Messe Berlin, IFA My Media, Hall 17, stand 120). Among the products to be on show will be ADATA's latest XPG gaming hardware including RGB DDR4 memory modules, PCIe SSDs, and accessories. In addition, its new high-capacity A1-rated microSDXC memory card and rugged external hard disk drive (HDD) will be on hand.

"We look forward to being at IFA 2018 and showcasing our latest portfolio of products, ranging from gaming hardware to storage solutions," said Peter Wu, Managing Director of ADATA's European operations. "As a key consumer electronics event located in the heart of Europe, IFA will give us the opportunity to demonstrate why we continue to be a leader in DRAM and NAND flash products, but also show how we are leveraging our core competencies to expand our presence in the region, especially in terms of gaming and eSports."

ADATA SU800 Series SATA SSDs Gets a 2TB Variant

ADATA Ultimate SU800 launched mid-2016 to compete with performance-segment SATA SSDs of the time, such as the 850 EVO. It was one of the first drives in its segment to implement 3D TLC NAND flash, and came in capacities ranging between 128 GB to 1 TB. Two years later, ADATA augmented this series with a new 2 TB variant to go after the crowd that wants to take advantage of low NAND flash prices to grab a high capacity SATA SSD to use as a game library drive.

The new 2 TB variant (ASU800SS-2TT-C), continues to be based on the Silicon Motion SM2258G controller, cushioned by a DRAM cache, and uses Micron-made 3D TLC NAND flash. It uses up to 8 percent of its TLC NAND flash as SLC cache. The drive offers sequential transfer rates of up to 560 MB/s, with up to 520 MB/s sequential writes, and endurance of up to 1,600 TBW. LDPC (low density parity check code) and in-built DVESLP mode support make up its feature-set. Backed by a 3-year warranty, the drive is expected to be priced around $379.

ADATA XPG Unveils SPECTRIX D41 TUF Gaming Edition DDR4 RGB Memory

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, today announces the launch of the XPG SPECTRIX D41 TUF Gaming Edition DDR4 RGB memory module. The special edition memory module is TUF Gaming Alliance-certified, which means it has passed rigorous testing to meet the stringent standards of the alliance. While this memory module offers the same great performance and dazzling programmable RGB lighting as the original model, it sports a more combative look via its black heat spreaders with yellow trimming.

ADATA Launches UD230 and UD330 USB Flash Drives

ADATA Technology, a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories today launched the UD230 and UD330 USB Flash drives. Featuring a capless, folding-cover design and a large lanyard hole for attaching to straps and keychains, they are easy-to-use and well-suited for on the go. The UD230 works in USB 2.0 and offers up to 64GB of storage, while the UD330 works in USB 3.1 and comes with up to 128GB storage. Both models are manufactured with the Chip-On-Board (COB) process, whichallows them to be more compact in size and more resistant to impact, water, and dust. ADATA remains committed to its USB Flash drive global leadership role and will continue releasing new models as market needs evolve.

Sporting a folding-cover design, the UD230 and UD330 remedy the universal dilemma of misplaced caps. The USB connector can be stored in the cover while not in use. This simple yet intuitive design helps make the UD230 and UD330very satisfying to use on the go.In addition, both models come with a large lanyard hole for convenience and personalization, allowing users to attach them to lanyard straps or keychains for easy carrying.

ADATA Intros SR2000CP PCI-Express 3.0 x8 AIC SSD

ADATA introduced the SR2000CP a new enterprise SSD for when you absolutely, positively, need to push data at 6 gigabytes per second. Built in the half-height add-on card form-factor with PCI-Express 3.0 x8 interface, the drive ships in capacities of 2 TB, 3.5 TB, 4 TB, 8 TB, and 11 TB. The drives use 3D "eTLC" NAND flash. This type of memory has the 3 bits per cell characteristics of TLC, but endurance (P/E cycles) comparable to MLC NAND flash, which lends it endurance of 1~3 DWPD under a 5-year warranty.

The 4 TB variant tested by ADATA, churns out some impressive performance numbers - up to 1 million IOPS 4K random reads, up to 150,000 IOPS 4K random writes; and sequential transfer speeds of up to 6 GB/s reads, with up to 3.8 GB/s writes. You also get enterprise essentials such as user-configurable overprovisioning, power-loss protection, native 256-bit AES encryption, and up to protection against 95% relative humidity and 55°C ambient temperature (Google's datacenters). The company didn't reveal pricing as the drives could be served up to enterprise customers.

ADATA XPG SX7100 Price-performance Sweetspot SSD Detailed

ADATA exhibited two new M.2 NVMe SSD with PCI-Express 3.0 x4 interface, the XPG SX7100 and the SX8200. The SX7100 is positioned a notch above PCIe 3.0 x2 drives, such as the SX6000 series, and could be priced close to those drives. This drive succeeds the XPG SX7000 from last year. It combines 2nd generation (10 nm-class) 3D TLC NAND flash memory with Realtek RTS5760 controller, which supports NVMe 1.3 and HMB.

The drive comes in a variety of capacities ranging from 120 GB all the way up to 1920 GB, with 240 GB, 480 GB, and 960 GB along the way. It offers sequential transfer rates of up to 2100 MB/s reads, with up to 1500 MB/s writes; both of which are a significant step up from the 1800/850 MB/s reads/writes of the SX7000. ADATA didn't reveal when it plans to launch SX7100, but that when it does, it will strike a price-performance sweet-spot that could drive buyers away from both PCIe x2 and pricey PCIe x4 options.

ADATA Unveils XPG Gammix D50 Line of Performance-segment DDR4 Memory

ADATA this Computex showed off its new XPG Gammix D50 line of performance-segment DDR4 memory modules. The Gammix D50 is positioned a notch below the enthusiast-segment Gammign D80 series. It lacks the "hybrid air+liquid" cooling heatspreaders from its pricier sibling, but still gives you chunky aluminium heatspreaders crowned by an acrylic diffuser, which interestingly, lacks any underlying LEDs. The Gammix D50 will come in a variety of speeds ranging from DDR4-2666 all the way to DDR4-4500, and in 8 GB single-rank and 16 GB dual-rank densities. The top-dog DDR4-4500 SKU sustains its clocks with timings of 19-19-18-39. It comes in both dual-channel (16 GB) and quad-channel (32 GB) kits.

ADATA XPG SPECTRIX D80 RGB Memory Module with Liquid Nitrogen Cooling Hits 5531 MHz Mark

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, announces that it has overclocked its XPG SPECTRIX D80 RGB DDR4 memory module to 5531 MHz in a liquid-nitrogen-cooled configuration. The milestone was achieved through the joint effort of ADATA's XPG team and MSI's OC team. The result was confirmed by HWBot, and reaffirms ADATA's strong R&D capabilities and the outstanding performance offered by the XPG SPECTRIX D80 RGB memory module.

XPG SPECTRIX D80 DDR4 RGB is the world's first RGB DDR4 memory with a hybrid liquid-air cooling system. Utilizing the combination of a liquid heatsink, an aluminum heatsink, and thermally conductive materials on the PCB, the SPECTRIX D80 offers comprehensive thermal cooling capabilities and delivers outstanding performance.

ADATA Unveils the UV240 USB Flash Drive

ADATA today launched the UV240 USB Flash drive, adding to its extensive range of portable storage devices. The UV240 works in USB 2.0 and is offered in capacities up to 64 GB. It features a convenient flip-cap capless design alongside a quick-slide mechanism for maximum usability.

ADATA remains committed to its USB Flash drive global leadership role and will continue releasing new models as market needs evolve. ADATA designers have long preferred USB Flash drives with no cap, as with such a design there is less clutter and fewer parts to potentially misplace. The UV240 utilizes a convenient flip-cap design, which does not only prevent you from misplacing the cap, it also allows it to be easily opened with the flick of a thumb. This intuitive design helps make the UV240 extremely satisfying to use on the go.

ADATA Announces New Industrial-Grade, 3D TLC NAND SSDs

ADATA today launched the industrial-grade ADATA IM2P33F8 PCIe Gen3 x4 and IM2S3168 SATA 6 Gbps M.2 2280 solid state drives. Both drives employ durable and long-lasting 3D NAND flash, making them ideal upgrade options for a wide range of systems and installations.

The Adata IM2 series have 3D TLC NAND flash memory, end-to-end data protection, and variable capacities. The IM2P33F8 features a PCIe 3.0 controller with support for NVMe 1.3 and has three capacities (128 GB, 256 GB, and 512 GB), rated for up to 2,050 MB/s and 1,600 MB/s for sequential read and write speeds, respectively. The IM2S3168 SSD, on the other hand, has a SATA 6 GB/s controller which offers up to 540 MB/s and 510 MB/s in sequential read and write performance, respectively. The capacities of the SATA-based SSD are also more varied, offering 32 GB, 64 GB, 128 GB, 256 GB, 512 GB, and 1 TB drives.

ADATA XPG Launches INFAREX K20 Gaming Keyboard

ADATA Technology today unveiled the XPG INFAREX K20 gaming keyboard. Made for avid gamers, the keyboard sports a stylish black casing with mechanical blue switches, 50 g actuation force and backlit keys with 11 lighting effects for ultimate gaming functionality and flair. The INFAREX K20's keys are designed for longevity and durability with a lifespan of 50 million keystrokes, and feature anti-ghosting functionality to ensure commands and simultaneous keystrokes are always registered.

Feel Each Press with Great Tactile Feedback
Sporting mechanical blue switches, gamers will revel in the amazing tactile feedback provided with each keystroke. Ergonomic key caps combined with 50 g actuation force offer the user a satisfying tactile feel that also makes it easier for them to know that their inputs have registered. What's more, with anti-ghosting functionality users need not worry about signal conflicts when multiple keys are pressed simultaneously, or missed key inputs.

ADATA XPG Unveils SPECTRIX D80 DDR4 RGB Memory Module

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, announces the XPG SPECTRIX D80 DDR4 RGB, the world's first RGB DDR4 memory with a hybrid liquid-air cooling system. Utilizing the combination of a liquid heatsink, an aluminum heatsink, and thermally conductive materials on the PCB, the SPECTRIX D80 offers comprehensive thermal cooling capabilities and delivers outstanding performance.

ADATA XPG Unveils SPECTRIX D41 DDR4 RGB Memory Module

ADATA Technology, a leading manufacturer of high-performanceDRAM modules and NAND Flash products, announces its next generation XPG SPECTRIX D41 DDR4 RGB memory module. The memory module brings together a new refreshing aesthetic design, striking speeds and stunning programmable RGB lighting to offer avid gamers a worthy upgrade for their setups. What's more, the XPG SPECTRIX D41 supports Intel X299 2666 MHz and AMD AM4/Ryzen platforms and comes in two color options - Crimson Red and Titanium Gray.

Inspired by armor, the SPECTRIX D41's medal heatsink features a bold silhouette to symbolize its impressive performance. On top is a fully exposed RGB LED light strip that glows unhindered, letting the colors and lighting effects of the user's choosing shine through. Users can enhance their gaming experiences with programmable lighting effects to set up patterns, pulse speed, lighting intensity and more. This can all be controlled with the ADATA RGB Sync app or an existing RGB light control software from a major motherboard maker.

ADATA XPG SPECTRIX D41 RGB Memory Module Hits 5000 MHz on Intel Z370 Chipset

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, announces that it has overclocked its dual-channel XPG SPECTRIX D41 RGB DDR4 memory module to 5000 MHz in an air-cooled configuration. This exciting development is a reaffirmation of ADATA's strong R&D capabilities and the outstanding performance offered by the XPG SPECTRIX D41 RGB.

"We are extremely thrilled to have reached this amazing milestone back in March, because it demonstrates once again the robust R&D capabilities of ADATA, and the passion that we have for advancing memory performance," said Tom Chan, director at ADATA Technology." For us, the next critical step will be working to make this more than just a technological milestone, but something that will be accessible to gamers, overclockers and others, so that they can ultimately benefit from this amazing performance."

ADATA Unveils HV300 and HD330 External Hard Drives

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products, today launched the HV300 and HD330 external hard drives.Measuring in at 10.3 mm[i]thick the HV300 is one of ADATA's slimmest large capacity external hard drives to date, and features a sleek and sophisticated design that's sure to impress. The HD330 on the other hand is designed with durability in mind, featuring a robust silicone layer that protects it and the data inside from accidental drops and bumps.

Sporting a profile of just 10.3 mm the HV300 slips easily into the pockets of briefcases and backpacks, and is equally easy to grasp in one hand. What's more, it features an elegant design that'll satisfy even the most discerning users, namely is eye-catching, glossy front cover surrounded by a beautifully textured frame. For an added injection of personality, users can choose from four2colors to match their style: black, red, white and blue.

The HV300 comes in capacities of 1 TB, 2 TB, 4 TB and 5 TB to meet the needs of different users, whether for backing up work files or storing 4K movies, and it transfers that data fast with USB 3.1. It is equipped with ADATA's proprietaryshock sensors, which immediately ceases all drive activity if any impact is detected, thereby minimizing the occurrence of errors and bad sectors. What's more it has HDDtoGO software with AES-256 bit encryption to keep the user's important data safe from prying eyes.
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