NVIDIA's GeForce RTX 4070 12 GB graphics card finds itself embattled against the recently launched AMD Radeon RX 7800 XT, and board partners from NVIDIA's ecosystem plan to do something about it, reports Moore's Law is Dead. A GIGABYTE custom-design RTX 4070 Gaming OC graphics card saw a $549 listing on the web, deviating from the $599 MSRP for the SKU, which hints at what the new pricing for the RTX 4070 could generally look like. At $549, the RTX 4070 would still sell for a $50 premium over the RX 7800 XT, probably banking on better energy efficiency and features such as DLSS 3. NVIDIA partners could take turns to price their baseline custom-design RTX 4070 product below the MSRP on popular online retail platforms, and we don't predict an official price-cut that applies across all brands, forcing them all to lower their prices to $549. We could also see NVIDIA partners review pricing for the RTX 4060 Ti, which faces stiff competition from the RX 7700 XT.

TPU staffers had a close-up look at cable-free graphics cards during proceedings at Computex 2023—where ASUS was showing off early examples of graphics cards without an external power connector. This new connection standard is called GC_HPWR. Said proprietary connector has been spotted once again, this time on finalized hardware—ASUS appears to be readying Back To The Future (BTF) edition product lines for launch in China. The first retail graphics card to adopt the GC-HPWR connector, as part of the "Advanced BTF" initiative is a custom design based on NVIDIA's GeForce RTX 4070 GPU. The ASUS GeForce RTX 4070 ATS BTF 12 GB edition card is set for a local release on September 15—there was no mention of a potential launch outside of the PRC, but we did see this "Megalodon" BTF card at Computex.

ASUS is indicating that it will be updating its China market-exclusive white TX series of GeForce cards with the new connector—marketing imagery has appeared online with a "coming soon" message for RTX 4060, 4060 Ti and 4070 models. A TUF series refresh is apparently in the cards—VideoCardz believes that these models will have a better chance of reaching global markets. The TUF Gaming B760M-BTF WIFI Micro-ATX motherboard, with all connectors positioned on the backside of the board is now visible on an ASUS Hidden Connector Design mini-site, sat next to a compatible A21 case. A TUF Gaming Z790 Concept board is teased in the Advanced tier with a matching GT502 Concept case.

In addition to the full line of slimmer GAMING SLIM NVIDIA GeForce RTX 40 series graphics cards, MSI has sneaked a couple of other models to its GeForce RTX 40 series lineup, including the MSI RTX 4070 Ventus 2X White and the RTX 4070 Ti VENTUS 2X White. Featuring an all-white design, the VENTUS 2X WHITE features a dual-fan cooler with a white backplate.

The MSI RTX 4070 Ti VENTUS 2X White works at 2,610 MHz Boost clock, which can be further tuned up to 2,625 via MSI Center, while the MSI RTX 4070 VENTUS 2X works at 2,475 MHz Boost clock which can be further pushed up to 2,490 MHz via MSI Center. The rest of the specifications and the design, other than an all-white color scheme, should be the same as on the standard black versions of these graphics cards. Both feature TORX FAN 4.0 with Zero Frozr, copper baseplate with Core Pipes heatpipe design, and reinforced backplate.

MSI, the leading brand of gaming products, is launching the MAG Codex 6 with the cutting-edge 13th-Gen Intel processor and NVIDIA GeForce RTX 40 Series graphics card. Dedicated to being gamers' ultimate companion, the MAG Codex 6 13th seamlessly blends performance and functionality. Its sleek and robust design, inspired by modern aesthetics, exudes a captivating look without compromising on appearance.

The MAG Codex 6 13th is powered by the Intel Core i7 processor, delivering a remarkable performance boost compared to its predecessor. Paired with the RTX 40 Series, featuring the latest Fourth-Gen Tensor Cores, Third-Gen RT Cores, and New Streaming Multiprocessors, game frame rates have seen significant enhancements. Moreover, gamers have the option to select from various graphics card choices, including the RTX 4070, or opt for the RTX 4060 Ti 16 GB variant, catering to those seeking greater VRAM capacity. In addition, the MAG Codex 6 13th is equipped with cutting-edge transmission specifications, such as DDR5 memory and M.2 PCI-e SSD slots, ensuring the highest level of performance for avid gamers.

PB Tech New Zealand has lowered the price of a Galax GeForce RTX 4070 1 CLICK OC X2 12 GB graphics card to stay competitive with the initial batch of freshly released AMD Radeon RX 7800 XT cards. This particular custom NVIDIA model is not quite as fancy as its triple fan sibling that sits in TPU's database, but the promotional price of NZ$999 (~$588 USD) could be enough to tempt customers away from Team Red's new mid-range offerings—starting with Sapphire's reference model at NZ$998.99. For NZ$1018.99 (~$600 USD) you reach the first tier of custom design RX 7800 XT models—ASRock's AMD Challenger 16 GB OC, PowerColor's Hellhound edition and a Sapphire Pulse Gaming 16 GB card.

VideoCardz notes that e-tailers outside of New Zealand have not been observed lowering prices of GeForce RTX 4070 graphics cards, although a smattering of shops in North America have adjusted their charges for GeForce RTX 4060 Ti 16 GB in reaction to the arrival of competing AMD Radeon RX 7700 XT models. We hope to see that market trend apply to the GeForce RTX 4070 series as well—a sole case isolated to the southwestern Pacific territory (where launch prices tend to be greater than elsewhere) is not enough.

Argentina's HD Tecnología site has obtained and published AMD's official data outlining the performance prowess of the soon-to-be released Radeon RX 7800 XT & RX 7700 XT GPUs, when stacked up against their closest rivals—NVIDIA GeForce RTX 4060 Ti 16 GB and RTX 4070 12 GB. Team Red could have "cherry-picked" some of this information, and presented resultant performance charts during the grand unveiling of their mid-range RDNA 3 cards at last month's Gamescom press event. HD Tecnología claims that the fuzzy batch of screengrabs were obtained from an official review guide, they chose to not share pages containing precise details of system specifications. An embargo imposed on media outlets is set to be lifted tomorrow, which coincides with the launch of AMD's Navi 32-based contenders.

The test system was running games within a DirectX 12 environment, possibly at maximum settings—general hardware specs included an non-specific AMD Ryzen 7000-series CPU coupled with DDR5 memory on unidentified AM5 motherboard. VideoCardz's abbreviated analysis of the numbers stated: "In summary, without ray tracing, the Radeon RX 7800 XT outperforms the GeForce RTX 4070 by almost 7% on average, while with ray tracing enabled, it maintains a slight 0.5% lead. Conversely, the RX 7700 XT exhibits 16% higher performance over the RTX 4060 Ti 16 GB. However, the presence of ray tracing can tip the scales slightly in NVIDIA's favor, resulting in an 8.5% lead over the AMD GPU."

As a leading brand in True Gaming hardware, MSI is excited to introduce the GAMING SLIM Family, a new graphics card series powered by NVIDIA GeForce RTX 40 series graphics processors. While maintaining the most iconic GAMING elements from the long-standing MSI GAMING series, GAMING SLIM is even thinner and lighter, allowing for flexible system assembly while promising high-performance capabilities. The GAMING SLIM series is available with the GeForce RTX 4090, GeForce RTX 4080, GeForce RTX 4070 Ti, GeForce RTX 4070, and GeForce RTX 4060 Ti graphics processors.

Powered by NVIDIA's Ada Lovelace architecture, RTX 40 Series graphics cards offer unparalleled speed, ushering in a new era of performance, immersive gaming, AI capabilities, and lightning-fast content creation for gamers and creators alike.

ZOTAC TECHNOLOGY today announces its latest lineup of its ZBOX E series and C Series, consisting of 5 Mini PC models. The announced Mini PCs boast a diverse range of size and functionality tailored for a wide variety of applications to deliver incredible performance and user experience, from office work and creative workflows, to livestreaming and gaming. The ZBOX E Series have always been ZOTAC's most exciting range of Mini PCs, since it is designed to deliver the best performance per inch of space taken to those who need it. The all-new MAGNUS ONE and MAGNUS EN continue to pack the best consumer PC hardware components in compact designs that offer both versatility and power.

As compact as ever with its award-winning 8.3L chassis, the MAGNUS ONE gets a generational leap in power and performance. With a 13th Generation Intel Core i7-13700 Processor and a ZOTAC GAMING GeForce RTX 4070 graphics card inside, the MAGNUS ONE offers impressive speed and power to play all your games with full-bore graphics and gameplay at 1440p resolution. When the MAGNUS ONE White Edition debuted at COMPUTEX 2023, it has garnered great interest from visitors. From the intense feedback we received, the all-new MAGNUS ONE will also be offered in a pure white colorway, which will surely make any desk set up feel clean and elegant.

INNO3D's GeForce RTX 4070 Twin X2 OC White Edition graphics card introduces a novel approach to improve cable management by hiding power cables. By placing the power connectors on the back of the GPU, these cards provide a cleaner look for custom PC builds. This design simplifies the installation process and enhances the overall appearance of the build. It may become an industry trend, especially with the extra space for bending cables during installation. The design is visually appealing and the cards feature a stylish white aesthetic.

The GPU comes with a partially removable backplate for easy access to the 8-pin PCIe power connector, maintaining a streamlined look. They also come bundled with matching white power cables, enhancing their visual appeal. The mid-range GeForce RTX 40 Series GPUs' design could lead to more widespread adoption across different GPU models. As cable management and aesthetics become priorities in PC builds, it's exciting to anticipate future innovations in the field. You can expect more variants of the INNO3D White with Stealth Cable Management to follow.

AMD Radeon RX 7700 XT is confirmed to feature 12 GB as its standard memory size, and feature a 192-bit wide GDDR6 memory interface, according to a leaked regulatory filing by ASRock for its upcoming graphics cards. We already know from last week's mega leak of the PowerColor RX 7800 XT Red Devil that the card maxes out the "Navi 32" silicon, enabling all 60 RDNA3 CU, and comes with 16 GB of memory across the chip's full 256-bit memory bus. This filing suggests how AMD will carve the RX 7700 XT out.

Probably designed to compete with the GeForce RTX 4070, the RX 7700 XT is based on the same "Navi 32" silicon as the RX 7800 XT, but cut down. AMD is expected to disable some of the 60 CU physically present on the 5 nm GCD, while one of the four 6 nm MCDs will be disabled, giving the chip a 192-bit memory bus to drive its 12 GB of memory. We know from the PowerColor leak that the RX 7800 XT gets 18 Gbps memory speed. It remains to be seen if AMD sticks with this speed for even the RX 7700 XT, in which case, it gets 432 GB/s of memory bandwidth at its disposal. AMD is expected to launch the RX 7800 XT and RX 7700 XT within this quarter (before October).

AMD's China exclusive Radeon RX 7900 GRE has been put through its paces by Expreview and the US$740 equivalent card should in short not carry the 7900-series moniker. In most of the tests, the card performs like a Raden RX 6950 XT or worse, with it being beaten by the Radeon RX 6800 XT in 3D Mark Fire Strike, even if it's only by the tiniest amount. Expreview has done a fairly limited comparison, mainly pitching the Radeon RX 7900 GRE against the Radeon RX 7900 XT and NVIDIA's GeForce RTX 4070, where it loses by a mile towards AMD's higher-end GPU, which by no means was unexpected as this is a lower tier product.

However, when it comes the GeForce RTX 4070, AMD struggles to keep up at 1080p, where NVIDIA takes home the win in games like The Last of US Part 1 and Diablo 4. In games like F1 22 and Assassin's Creed Hall of Valor, AMD is only ahead by a mere percentage point or less. Once ray tracing is enabled, AMD only wins in F1 22 and it's by less than one percent again and Far Cry 6, where AMD is almost three percent faster. Moving up in resolution, the Radeon RX 7900 GRE ends up being a clear winner, most likely partially due to having 16 GB of VRAM and at 1440p the GeForce RTX 4070 also falls behind in most of the ray traced game tests, if only just in most of them. At 4K the NVIDIA card can no longer keep up, but the Radeon RX 7900 GRE isn't really a 4K champion either, dropping under 60 FPS in more resource heavy games like Cyberpunk 2077 and The Last of Us Part 1. Considering the GeForce RTX 4070 Ti only costs around US$50 more, it seems like it would be the better choice, despite having less VRAM. AMD appears to have pulled an NVIDIA with this card, which at least performance wise, seems to belong in the Radeon RX 7800 segment. The benchmark figures also suggests that the actual Radeon RX 7800 cards won't be worth the wait, unless AMD prices them very competitively.

Update 11:45 UTC: [Editor's note: The official MSRP from AMD appears to be US$649 for this card, which is more reasonable, but the performance still places this in in a category lower than the model name suggests.]

NVIDIA has reportedly shelved plans in the short term to release the rumored GeForce RTX 4090 Ti flagship graphics card, according to Kopite7kimi, a reliable source with NVIDIA leaks. This card had been extensively leaked over the past few months as featuring a cinder block-like 4-slot thickness, and a unique PCB that's along the plane of the motherboard, rather than perpendicular to it. From the looks of it, sales and competition in the high-end/halo segment are too slow, the current RTX 4090 remains the fastest graphics card you can buy, and the company seems unfazed by the alleged Radeon RX 7950 series, given that AMD has already maxed out the "Navi 31" silicon, and there are only so many things the red team can try, to beat the RTX 4090.

That said, the company is reportedly planning more SKUs based on the AD103 and AD106 silicon. The AD103 powers the GeForce RTX 4080, which nearly maxes it out. The AD104 has been maxed out by the RTX 4070 Ti, and there could be a gap between the RTX 4070 Ti and the RTX 4080 that AMD could try to exploit by competitively pricing its RX 7900 series, and certain upcoming SKUs. This creates scope for new SKUs based on cut-down AD103 and the GPU's 256-bit memory bus. The AD106 is nearly maxed out with the RTX 4060 Ti, however there's still room to unlock its last remaining TPC, use faster GDDR6X memory, and attempt to slim the vast gap between the RTX 4060 Ti and the RTX 4070.

Colorful Technology Company Limited, a professional manufacturer of graphics cards, motherboards, all-in-one gaming and multimedia solutions, and high-performance storage, unveils two new graphics cards - the iGame GeForce RTX 4070 Ultra Z OC and iGame GeForce RTX 4060 Ti Mini. The iGame GeForce RTX 4070 Ultra Z OC features a hidden cable management design, a trending concept that is changing the standards of PC components today. COLORFUL also unveils the iGame GeForce RTX 4060 Ti Mini OC 8 GB-V, the first compact model in the RTX 4060 Ti family.

The iGame GeForce RTX 4070 Ultra Z OC features a different PCB design from the Ultra W model wherein the connector is hidden beneath the backplate. This allows builders to achieve tidier cabling, hiding the power cable from the visible side of the graphics card. The Ultra Z OC is compatible with most motherboards. For chassis, it is best paired with a case specifically designed to support this concept.

We witnessed an exciting concept during the Computex 2023 show in late May. ASUS has developed a GPU without an external power connector called GC_HPWR. Unlike current solutions, this connection type doesn't require additional cables. Using the GC_HPWR means that power is being supplied directly from the motherboard and that these special-edition GPUs also require special-edition motherboards. Thanks to the latest information from the Bilibili content creator Eixa Studio, attending Bilibili World 2023 exhibition in Shanghai, China, we have information that ASUS is preparing mass production of these zero-cable GPU solutions. Scheduled to enter mass production in Fall, ASUS plans to deliver these GPUs and accompanying motherboards before the year ends.

Additionally, it is worth noting that the motherboard lineup is called Back To Future (BTF), and the first GPU showcased was the GeForce RTX 4070 Megalodon. The PSU connectors are placed on the back side of the BTF board, while the CG_HPWR connector sits right next to the PCIe x16 expansion slot and looks like a PCIe x1 connector. You can see images of both products below.

ASUS is readying a wider range of Evangelion-themed ROG product line, building on the collaboration the company built with the popular Japanese action anime in 2022. The 2023 lineup is comprehensive, and includes a special Evangelion edition of the ROG Maximus Z790 Hero motherboard, special edition variants of GeForce RTX 40-series ROG Strix graphics cards (could be anything from the RTX 4070 thru RTX 4090), a special edition ROG Hyperion GR701 case, themed ROG Ryujin II AIO CPU cooler, a themed ROG Thor ATX 3.0 power supply, and lastly, keycap and body panel sets for its various ROG gaming peripherals. ASUS is planning to showcase the 2023 Evangelion lineup at Bilibili World, later this month.

A few weeks ago, we reported that NVIDIA is already shipping its GeForce RTX 4070 Founders Edition cards with an improved 12VHPWR connector called 12V-2x6. However, today we learn that NVIDIA is also now shipping GeForce RTX 4090 Founders Edition with an improved 12V-2x6 connector. Thanks to the Reddit user u/prackprackprack posting in r/NVIDIA, the user reported that his Founders Edition RTX 4090 has shortened sensing pins on the connector. If not adequately plugged in, the sensing pins will not allow the card to draw full power and melt the connector. Besides RTX 4070 FE, the RTX 4090 FE is now updated as well, which makes sense as it is the most power-hungry card in the family. However, this may be a partial 12V-2x6 implementation. Below, you can see images showing shortened sensing pins.

It looks like the only reason the GeForce RTX 4060 Ti 16 GB even exists, is to prove to naysayers that think 8 GB is too little an amount of memory for the original RTX 4060 Ti. Andreas Schilling of HardwareLuxx.de in a tweet stated that NVIDIA add-in card (AIC) partners tell him that very few of them are interested in promoting the RTX 4060 Ti 16 GB, which goes on sale starting July 18. Board partners have very few custom-design graphics card models in their product stack, and much of this has to do with the card's steep $499 MSRP.

Priced $100 above the original RTX 4060 Ti for essentially double the memory size and no other difference in specs, the RTX 4060 Ti 16 GB is hard enough to sell at MSRP, premium overclocked models would end up being priced around the $550-mark, which puts it just $50 short of the $599 MSRP of the RTX 4070. The RTX 4070 is around 30% faster than the RTX 4060 Ti 8 GB, and we doubt if the additional memory size will narrow the gap by more than a couple of percentage points.

A few days ago, we reported that NVIDIA and PCI-SIG have been doing some work around the existing controversial 12VHPWR power connector to make some improvements and prevent issues that happened along the way. Called 12V-2x6, the connector features minor revisions, and you can read more about it here. Today, we learn that NVIDIA has already been shipping implementations of the new 12V-2x6 connector in GeForce RTX 4070 graphics cards, confirmed by Igor's Lab. Majority of RTX 4070 cards from AIBs shipped with 8-pin PCI connector; however, it turns out that cards that didn't use the reference 12-pin connection carried a new 12V-2x6 revision.

Below, you can see the picture comparison with the connectors from the Founders Edition of GeForce RTX 4070 and RTX 4080. The new connector on the RTX 4070 has shorter sensing pins, which can detect whether the connector is fully plugged in. If not plugged all the way, the card will not draw the required maximum power load. This should, in theory, solve connector burning issues happening in the past; however, we are still left to see. In addition, we are not sure if this is the final implementation of the new connector, as the labeling refferest to it as "H+", whereas the new connector should carry the label "H++" on its module. Igor's Lab article notes, "Since the GeForce RTX 4070 FE, NVIDIA has already been using a modified 12VHPWR connector with significantly recessed pins! While the GeForce RTX 4080 Founders Edition still relies on the header from the CEM 5.0 with only 0.45 mm offset, the GeForce RTX 4070 Founders Edition has been using a modified variant with 1.7 mm inward offset since its launch, similar to the 12V-2x6 connector."

PNY unveiled a China-exclusive GeForce RTX 4070 graphics card featuring a lateral cooling solution. The card is strictly 2 slots thick, and has some clearance behind the region with the blower, so there's breathing room for the next card. Graphics cards with lateral blowers are meant for workstations that use multiple graphics cards with implicit multi-GPU for certain productivity applications. The card uses an aluminium channel-type heatsink, with a base-plate that's either a slab of copper, or a vapor-chamber; with the channel heatsink soldered on top. A lateral blower guides air through the channels, and exhausts out the back. The card draws power from a single 8-pin PCIe power connector located at the top, and ticks at reference speeds of 2475 MHz boost.

ORIGIN PC, a leader in custom high-performance systems, today announced the launch of its latest EON16-SL and NSL-16 laptops. Honing in towards improved portability, access 40-Series performance with a spacious 16" 240 Hz 2560 x 1600 display on a laptop only 0.71 inches thin while 4.19 pounds light. Gamers and professionals can customize a system powered by modern, reliable hardware while also backed by ORIGIN PC's 24/7 US-based support team. Bring portable gaming performance on-the-go with an EON16-SL or complete your work anywhere with an NSL-16.

ORIGIN PC's new EON16-SL pushes lightweight laptop gaming further than ever. It is designed with an Intel Core i9-13900H 14-core processor, NVIDIA GeForce RTX 4070 GPU, and can be customized with up to 64 GB of DDR5 DRAM as well as 16 TB of high-speed storage. Run all the latest games with impressive frame rates, and make use of the massive storage capacity to hold all of your favorites. If you need any software for streaming or content creation, the EON16-SL can easily hold it all.

TechPowerUp today released the latest version of TechPowerUp GPU-Z, the popular graphics sub-system information, monitoring, data-logging, and diagnostic tool for gamers, PC enthusiasts, overclockers, and engineers. The latest version 2.54.0 adds support for new graphics cards, and has several improvements that we're sure you'll find useful. Among the new NVIDIA GPUs supported are the GeForce RTX 4060, RTX 4060 Ti, RTX 3060 (based on GA104-B), RTX 3050 Laptop GPU 4 GB, RTX 3050 Mobile 6 GB (based on GA107-B), 40-2Q, L4, RTX A500 Mobile, RTX 2000 Ada Mobile, RTX 4000 SFF Ada, RTX 5000 Ada Mobile. The new AMD GPUs supported include Radeon RX 7600, Pro W7800, W7900, E8860, Ryzen Phoenix Radeon 7x0M, and Ryzen Z1 Extreme. The new Intel GPUs supported include Arc Pro A60, A60M, Flex 140, Iris Xe Max 100, additional Raptor Lake iGPU variants. Vendor support is added for Sparkle (Intel Arc board partner).

With this release, we've added the ability to monitor and log the real-time video memory read/write bandwidth usage for Intel Arc GPUs. Power monitoring for Intel Arc GPUs was broken after a recent driver update, this is fixed now. We've also improved the video codec capability detection in the DXVA section of the Advanced tab, for all GPUs. The XML Dump output file now includes GPU transistor-count and release date. The Fake GPU detection has been improved. Die-size values for NVIDIA GeForce Ada GPUs have been fixed, as is the transistor-count of RTX 4070 Mobile (based on AD106). Grab GPU-Z from the link below.

DOWNLOAD: TechPowerUp GPU-Z 2.54.0The change-log follows.

Assembling a custom PC can be a challenging task, especially when it comes to cable management. In an attempt to make this process more straightforward, INNO3D has introduced a unique approach for hiding power cables on the upcoming GeForce RTX 4070, GeForce RTX 4060 Ti and GeForce RTX 4060 Twin X2 / OC White Edition graphics cards. This innovative design change has the potential to revolutionize cable management in the PC building world.

Many PC enthusiasts have long been seeking ways to improve cable management and make the building process smoother. During Computex Taipei 2023, major industry players showcased numerous advancements aimed at minimizing visible cables and implementing design modifications to motherboards, graphics cards, and cases, but INNO3D hits the nail on the head with the latest GeForce RTX 4070, GeForce RTX 4060 Ti and GeForce RTX 4060 graphics cards introducing a clever design that hides the power cables from plain sight. By placing the power connectors on the back of the GPU, these graphics cards offer a cleaner and more aesthetically pleasing look for custom PC builds.

A recent report published by BoardChannels points to Galax possibly implementing a broad set of price cuts across its range of NVIDIA GeForce RTX 40 and 30-series custom graphics card models. Insider information originating from sources within a pool of NVIDIA and AMD board partners suggests that Galax could be shaving off up to 1000 RMB (around $140) from certain Ampere and Ada Lovelace products - effective later this month in its native Hong Kong market as well as mainland China.

The article posits that GeForce RTX 4080 cards could end up becoming 1000 RMB cheaper, and popular RTX 3060 models receiving cuts of around 250 RMB (≈$35). Galax is reported to have already offered entry-level desktop GeForce RTX 3050 cards at lower prices in the latter half of May - with 140 RMB (≈$19.50) reductions. The RTX 4070 series is supposedly set to receive a measly discount of around 150 to 200 RMB (≈$21 to $28), which is likely not doing it many favors given slow worldwide uptake since the product range's launch in mid-April. Galax could be making adjustments to fall in line with rivals (in the region) who have already reduced asking prices for NVIDIA gaming hardware.

ASUS unveiled the China-exclusive GeForce RTX 4070 Atlas Shark graphics card. If this card looks familiar, it's because the card is practically identical to the RTX 4070 Megalodon concept ASUS showed off at the 2023 Computex. The only difference between the two is that while the Megalodon features the proprietary power slot the company is introducing with its BTF-series motherboards (with their connectors and ports on the reverse side of the PCB); the new RTX 4070 Atlas Shark is a regular graphics card. It has no fancy power slot interfaces, and uses a regular 8-pin PCIe power input where you'd expect one to be. The card comes with a factory overclock of 2520 MHz, compared to 2475 MHz reference. You also get dual-BIOS, with the second BIOS engaging reference speeds and aggressive fan-speed management. ASUS is pricing the RTX 4070 Atlas Shark at RMB ¥3,299 (USD $464).

Leadtek revealed its GeForce RTX 4060 Ti Hurricane custom graphics card at the tail end of last month. The latest refresh of the company's Hurricane cooling solution looked very space age with its curved central X-formation design. Leadtek has chosen to expand upon this aesthetic with bigger brother NVIDIA GeForce RTX 40-series cards shown off at Computex this week. The company's WinFast GPU lineup has grown with the additions of RTX 4090 Hurricane 24G, RTX 4080 Hurricane 16G, RTX 4070 Ti Hurricane 12G and RTX 4070 Hurricane 12G models.

All of these units sport metal backplates, but there are some differences in the makeup of attached cooling solutions. The RTX 4090 and 4080 models are cooled by a triple (100 m) fan array and eight heat pipes. The RTX 4070 Ti sports three "large" fans (size not specified) and six heat pipes. The RTX 4070 (non-Ti) makes do with only a pair of "large" fans, but has the same number of heat pipes (six) as its immediate sibling, albeit packed into a much shorter surround.