Tuesday, March 30th 2010

XFX Abandons GeForce GTX 400 Series

XFX is getting cozier with AMD by the day, which is an eyesore for NVIDIA. Amidst the launch of GeForce GTX 400 series, XFX did what could have been unimaginable a few months ago: abandon NVIDIA's high-end GPU launch. That's right, XFX has decided against making and selling GeForce GTX 480 and GeForce GTX 470 graphics cards, saying that it favours high-end GPUs from AMD, instead. This comes even as XFX seemed to have been ready with its own product art. Apart from making new non-reference design SKUs for pretty-much every Radeon HD 5000 series GPU, the company is working on even more premium graphics cards targeted at NVIDIA's high-end GPUs.

The rift between XFX and NVIDIA became quite apparent when XFX outright bashed NVIDIA's high-end lineup in a recent press communication about a new high-end Radeon-based graphics card it's designing. "XFX have always developed the most powerful, versatile Gaming weapons in the world - and have just stepped up to the gaming plate and launched something spectacular that may well literally blow the current NVIDIA offerings clean away," adding "GTX480 and GTX470 are upon us, but perhaps the time has come to Ferm up who really has the big Guns." The move may come to the disappointment of some potential buyers of GTX 400 series, as XFX's popular Double Lifetime Warranty scheme would be missed. XFX however, maintains that it may choose to work on lower-end Fermi-derivatives.

Source: HardwareCanucks
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199 Comments on XFX Abandons GeForce GTX 400 Series

#1
Edito
Bad for nvidia but i really don't care about XFX they still have EVGA, ASUS, Zotac, BFG :-)
Posted on Reply
#2
Delta6326
They probably left because they didn't want to be one of those guys standing at the end It's funny
Posted on Reply
#3
KainXS
Sadly this will make other Nvidia/AMD partners re-evaluate whether fermi is worth the backlash, seeing as Nvidia just lost one of their best partners here if they got another hit from another, I don't know ASUS, or MSI, that will pretty much be a red flag to not buy the GTX4XX.

but they will be selling the midrange 4XX cards, they just don't wanna take the risk with the 2 top ones

LOL
http://www.youtube.com/watch?v=If0Bkfnifi4
Posted on Reply
#4
Edito
New cards must bring evolution in tech department not just raw power like most ATI cards im buying Fermi cause of CUDA, Physx, C++, Open CL and driver support that metter for me and i belive for many other gamers too and the price battle is good but lets not forgget nvidia cards are steps ahed of AMD in terms of tech...
Posted on Reply
#5
jagd
XFX said that the decision not to carry this series of GF100 graphics card was their decision
http://www.legitreviews.com/news/7707/
leonard_222003 said:
I can believe Fudzilla scenario that Nvidia kicked XFX because they sided with Ati
Posted on Reply
#6
newtekie1
Semi-Retired Folder
jagd said:
XFX said that the decision not to carry this series of GF100 graphics card was their decision
http://www.legitreviews.com/news/7707/
Have you ever seen two sides from a couple that broke up, both sides say they broke up with the other person.:laugh:

It doesn't really matter who did it, the important part is that it was done.

tigger said:
Who cares if evga make the best nvidia cards,who would actually want to pay for one of the heaters/gtx 480/70 cards anyway.
Really, if the GTX470 actually does perform the same as the HD5870 like the reviews seem to suggest(I'm waiting for a W1z review though), and it is $50 less than the HD5870 as the MSRP suggests, I'd buy one. Performance for the buck is all I really care about, the 30w power consumption doesn't really bother me. If performance per watt was a concern, I would have never bought an HD4890.
Posted on Reply
#7
KainXS
imo

the 470 is a good card. . . . . amd seems to be increasing prices.
Posted on Reply
#8
gumpty
newtekie1 said:
XFX started selling ATi cards with the introduction of the HD4800 series, so its been about 18 months, and two generations.
Yeah, but only one generation of Nvidia GPU (GT200). It's splitting hairs a bit though - it doesn't seem like long ago that XFX was Nvidia-only.

newtekie1 said:
Really, if the GTX470 actually does perform the same as the HD5870 like the reviews seem to suggest(I'm waiting for a W1z review though), and it is $50 less than the HD5870 as the MSRP suggests, I'd buy one. Performance for the buck is all I really care about, the 30w power consumption doesn't really bother me. If performance per watt was a concern, I would have never bought an HD4890.
If it's performance vs dollar then the 5850 wins (I think) out of the four competitors. But then you can keep playing that bang-for-buck game right down the line of products. In reality we all put a minimum-performance threshold down, and play bang-for-buck above that.

Watts is something I consider, but is unlikely to be a deal-breaker. Unless the difference is seemingly huge, as it is with the 5870 vs 480, then it gains more weight in the decision making process (as the electricity cost over the lifetime of the product may become significant). Noise is a factor that I also consider important.
Posted on Reply
#9
leonard_222003
Fermi is not to throw off so quickly , who knows what it can do for applications , i would gladly pay 500 euros for a card that can speed up my video editing software considerably, look at this
http://blogs.adobe.com/genesisproject/2009/11/technology_sneek_peek_adobe_me.html , holly sh.it this is fast , you can't have this with any CPU on the market , i want this.
Also that is with a quadro 4800 , a GT200 version with 192 shaders , imagine GTX480 in adobe premiere CS5.
Other than speeding up applications i don't care for Nvidia much , in games i prefer the cheaper Ati versions.
Posted on Reply
#10
bpgt64
I think this correlates to to XFX's value proposition to consumers. The warranty they offer on products is somewhat unique compared to other vendors, and I think there saving themselves cost, and future Fermi returns down the line.
Posted on Reply
#11
kid41212003
I believe you need to get the workstation card, which is over 1k or something, lol.

They have different bios, and drivers, well I guess you can change them, but over 1k usd is their official price.
Posted on Reply
#12
mechtech
wow, just wow.

You think they could still make profit off of the fermi line so they would do it, I really wonder why they arent?!?!
Posted on Reply
#13
leonard_222003
kid41212003 said:
I believe you need to get the workstation card, which is over 1k or something, lol.

They have different bios, and drivers, well I guess you can change them, but over 1k usd is their official price.
Not really
http://blogs.adobe.com/genesisproject/2009/11/technology_sneek_peek_adobe_me.html
The list of approved GPU cards will be limited initially to ensure that we have a consistent experience for our customers. Obviously this begs the question of which cards are you going to support? I think the answer here could be a moving target but two cards that I've been told will be supported are the GeForce GTX 285, the Quadro FX 4800, 5800 and the Quadro CX. I'm currently doing my testing with the Quadro 4800. The GeForce GTX 285 card should be one to really look at as it's street price is only about $300.00 and provides a real value to users that are looking to get the maximum bang for the buck.
Maybe quadro cards have that price for people who work with 3d , i don't need that.
Posted on Reply
#14
AsRock
TPU addict
ArkanHell said:
XFX is just afraid of the low sales that could have if they take out the 480, and you know why.
More like they don't want to deal with the returns off the 400 series. I think their going be high returns and they just don't want to deal with it due to high costs.

I will not buy a 4xx series due to the heat as it's asking for issue's for sure. If any thing this makes me like XFX even more.
Posted on Reply
#15
kaosII
Something is going on at Nvidia, and it's no secret.
I called my broker at Smith Barney yesterday, for some advice on my continuously shrinking
portfolio.
I was advised against the short sell, but was also told that Nvidia Chairmen have already sold large percentages of their own shares.
Hsun is one of three names he mentioned, having sold more than 70,000 shares of late.
I inquired about purchasing more shares for myself since it is down so low.

He replied "As to the future of Nvidia I can't say, I'm only a stock broker. But, when the top Brass starts jumping ship, it is wise to sit back and see if the ship is actually sinking or not.
These are often calculated maneuvers, or exactly what they seem."

This is not the first time Nvidia was late for the dance. I personally do not want to believe they are in that deep, first quarter reports will be out soon.
Posted on Reply
#16
xtremesv
Fourstaff said:
Nah, Nvidia will not sink. It has alot of other things like Tegra and CUDA seems to be a hit with scientists who cannot afford a proper supercomputer.
I'm a gamer not a quantum physicist. If someone wants to do some heavy folding with a GTX 480, please start thinking about the real cost-benefit between the folding itself and electricity consumption (more global warming besides your room warming).
Posted on Reply
#17
Cleorina
xtremesv said:
I'm a gamer not a quantum physicist. If someone wants to do some heavy folding with a GTX 480, please start thinking about the real cost-benefit between the folding itself and electricity consumption (more global warming besides your room warming).
U right dude....:rockout:
Posted on Reply
#18
kaosII
xtremesv said:
I'm a gamer not a quantum physicist. If someone wants to do some heavy folding with a GTX 480, please start thinking about the real cost-benefit between the folding itself and electricity consumption (more global warming besides your room warming).
Did you really just print that on this forum?

Really?????
Posted on Reply
#19
pantherx12
kaosII said:
Did you really just print that on this forum?

Really?????
It's true though.


Folding doesn't necessarily have a benefit for starters, secondly people see it as being "free" without factoring in bills etc.

The amount of users I see on this forum with their own farms is crazy.

Surely it would make more sense to save the money you would be spending yourself on folding and sending it directly to the institutions running these sort of folding programs etc.

They can buy efficient server farms with no latency etc.

Or hell send the money direct to cancer research facilities etc.



Thought I'd show the other side of the coin XD




Off topic though so reply to me via PM or make a new thread about folding discussion in this way.

I'll see it trust me :p
Posted on Reply
#20
newconroer
Paintface said:
I guess XFX wants to stick with producing videocards instead of fancy looking roomheaters
Which is ironic, since a good majority of these vendors make their own unnecessary modifications to reference cards and then stick a premium price on them, for something you could have done yourself.

Fu** em is what I say, why should I pay more money for nothing?
And why do we need the middle-man? For a 'step-up program?' that's just another carnival scheme that's not worth your time.

These vendors don't make the cards or the technology, ATi and Nvidia do, and that's the products I'm buying.
Posted on Reply
#21
alexsubri
Thank God I bought my XFX XXX 5850 on time! I heard it's now sold out again on NewEgg...I had XFX 7950 GT nVidia on my old rig, I'm glad I'm running crossfire with this bad boy! Another blow to nVidia fan's

BTW - Here is my spoiler, got this back in early Febuary from NewEgg when I was building my system!

:rockout::rockout::rockout::rockout:
Posted on Reply
#22
newtekie1
Semi-Retired Folder
gumpty said:
Yeah, but only one generation of Nvidia GPU (GT200). It's splitting hairs a bit though - it doesn't seem like long ago that XFX was Nvidia-only.



If it's performance vs dollar then the 5850 wins (I think) out of the four competitors. But then you can keep playing that bang-for-buck game right down the line of products. In reality we all put a minimum-performance threshold down, and play bang-for-buck above that.

Watts is something I consider, but is unlikely to be a deal-breaker. Unless the difference is seemingly huge, as it is with the 5870 vs 480, then it gains more weight in the decision making process (as the electricity cost over the lifetime of the product may become significant). Noise is a factor that I also consider important.
I agree, I was just talking about that performance level. Usually the bang for the buck improves as performance decreases, and generally I don't pay more than $300 for a graphics card, and this generation won't be an exception. I'm also not an early adoptor anymore, I'll likely stick with what I have for a good long while until prices are reasonable, likely almost at the end of the generation.

I'm personally very disappointed with the GTX480, but the GTX470 seems to be turning into a decent card. Yes, power consumption is still higher than the HD5870, but performance is right about the same, and price is shaping out to be the same also. The GTX480 is turning into another 8800GTX/Ultra, insanely price, insanely hot, but the single GPU performance leader, but the real winner is the next step down(8800GTS/GTX470).

You know, up until a few months ago, I wouldn't have considered noise as a buying factor. However, when I put the HD4890 in my main rig, it really has changed my mind! It is so much more annoying than most of the previous cards I've had in the computer, it is really the first card that actually bothers me during gaming, and with the GTX480 being even louder, screw that.
Posted on Reply
#23
gumpty
newtekie1 said:
You know, up until a few months ago, I wouldn't have considered noise as a buying factor. However, when I put the HD4890 in my main rig, it really has changed my mind! It is so much more annoying than most of the previous cards I've had in the computer, it is really the first card that actually bothers me during gaming, and with the GTX480 being even louder, screw that.
My computer is in our bedroom in our flat, so noise has always been an issue. My old 4870x2 was noisy as hell too, but that problem got fixed when it broke three times and I decided to 'trade down' to the 285.
Posted on Reply
#24
EastCoasthandle
I am really starting to wonder if the 400 will be in limited supply or not now.
Posted on Reply
#25
Unregistered
i preffer to use 3 5770 than ONE hotter and louder GTX480
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