Monday, March 31st 2014
Over the past couple of weeks, AMD is guerrilla marketing its next flagship graphics card, the Radeon R9 295X2 on Twitter, under the hash-tag #2betterthan1. The first couple of pictures posted over the weeks were, well, typical AMD, showing us abstract everyday objects to drive home something meaningful. The latest one gives us more to chew on. It shows the outline of a rectangular object with a circle in the middle, and rivets lining its edges, something which we most identify with full-coverage water blocks. Could the R9 295X2 be a liquid-cooled product? We'll have to wait and see. Meanwhile, NVIDIA torpedoed AMD's plans by launching the GeForce GTX TITAN-Z earlier this month. The downer? A $3,000 price-tag. Even if AMD falls short of performance by a few percentage points, it could make NVIDIA look bad, by giving it a much lower price.