Thursday, November 17th 2016

AMD ZEN Processors to Supposedly Carry SR3, SR5 and SR7 Branding

Recent reports peg AMD's upcoming line of microprocessors based on Zen micro-architecture as being labelled SR3, SR5 and SR7 for different hardware tiers (with the SR3 being the lowest-performing, and SR7 being, naturally, the highest-performing). A recent post on Chip Hell claims that a leaked slide from an AMD presentation give us these insights, with further information on pricing: it's shown in the roadmap that all Zen SR (Summit Ridge) processors will sell for higher than RMB 1500 ($220).

AMD is expected to offer either four-core or eight-core designs on their lineup (with eventual Simultaneous Multi Threading differentiation, like Intel does between their i5 and i7 lines) still being up in the air. And in what would mark a divergence from their recent movement in the GPU space, where AMD introduced their latest Polaris architecture at the highest-volume market of about $200, AMD's Zen efforts are expected to begin from the top, with the dubbed "SR7" enthusiast-grade products first, and trickling down the market scale eventually.
That said, I can't help but feel like this will not be the branding on Zen chips at all, and that the "SRx" moniker is nothing more than a visualization for AMD's roadmap. From a brand perspective, it doesn't make much sense to name AMD's future chips with the platform code name. Platforms change, which would lead to necessary changes in the naming scheme for their Zen processors - and if AMD wants to follow in Intel's footsteps of building strong brand recognition, an annual or biennial change in nomenclature (Summit Ridge = SRx; and an eventual Summit Ridge hypothetical successor being called "Raven's Ridge" = RRx) wouldn't make much sense, breaking continuity in brand awareness and eventually giving rise to confusion among customers.
AMD might instead opt for using ZEN's well-known code-name, imbibing it on their products: "z3", "z5" or "z7" would, in my opinion, make much more sense. AMD is expected to support and iterate on Zen for years to come (much like Intel does under their iX line of processors), and the "zX" moniker would be a symbol of AMD's confidence in ZEN being the horse to carry them to more successful waters. I think AMD would to well to copy Intel's naming scheme, for a variety of reasons: the "zX" capitalizes on Intel's well-known and well-understood branding scheme, and is so instantly recognizable for its proximity in nomenclature that it would increase consumer awareness. Also, I believe it would increase perception of performance being on-par with Intel (AMD's z7 being comparable to Intel's i7) but Z is (along with X) usually (and arguably) associated with higher performance than other nomenclatures (just look at all those "gaming products" with "X"s and "Z"s plastered all over their names).

Whether or not that ends up being the case, I'll make sure not to take credit for it. But it really is my firm belief that AMD should find a naming scheme close to Intel's, and that the company would do well to distance itself from their FX line of CPUs - which a letter and numeral code would definitely help in doing. Source: Chip Hell
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43 Comments on AMD ZEN Processors to Supposedly Carry SR3, SR5 and SR7 Branding

#1
Raevenlord
News Editor
BTW, guys, no need to bash my mad Paint skillz, I know they're legitimately awesome!
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#2
Ungari
The letter X has way overused in nomenclatures, please no more X.
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#3
Frick
Fishfaced Nincompoop
Honestly I have a bad feeling about Zen. I mean it probably won't be as bad as Bulldozer, but I'm also pretty sure it will not be competitive with Skylake even. And if that price is correct... That is not a good thing. If they make a splash in server space things will be better though.
Posted on Reply
#4
Ungari
Frick
Honestly I have a bad feeling about Zen. I mean it probably won't be as bad as Bulldozer, but I'm also pretty sure it will not be competitive with Skylake even. And if that price is correct... That is not a good thing. If they make a splash in server space things will be better though.
Don't wait for release, always trust your feelings.
Posted on Reply
#5
alucasa
Not going to beat Intel for sure. But, for those who tend to stick with AMD, an upgrade path is there regardless.
Posted on Reply
#6
aldo5
Frick
Honestly I have a bad feeling about Zen. I mean it probably won't be as bad as Bulldozer, but I'm also pretty sure it will not be competitive with Skylake even. And if that price is correct... That is not a good thing. If they make a splash in server space things will be better though.
as if Skylake (year 2016. and 6-th gen) is something special or the reference of cpu improvement? it is like +30% over Sandy Bridge(year 2011. and 2-nd gen)- even intel fanbois by now star to grasp that intels "then next generation" is below 5% performance increase and NOT worth of upgrade...
Posted on Reply
#7
R-T-B
Raevenlord
BTW, guys, no need to bash my mad Paint skillz, I know they're legitimately awesome!
y u no by fotochop?

aldo5
as if Skylake (year 2016. and 6-th gen) is something special or the reference of cpu improvement? it is like +30% over Sandy Bridge(year 2011. and 2-nd gen)- even intel fanbois by now star to grasp that intels "then next generation" is below 5% performance increase and NOT worth of upgrade...
That's a given, but his point was Skylake will outperform it.
Posted on Reply
#8
TheinsanegamerN
R-T-B
y u no by fotochop?



That's a given, but his point was Skylake will outperform it.
If 2-3% more at the same clock is really "outperforming" yes, it technically is, but will it really make that much of a difference?

The differentiating factor will come down more to drivers and chipset capabilities, as well as price.
Posted on Reply
#9
Ungari
I really dont care if it beats the highest tier Skylake, but if it is true that the 8 Core 16 Thread @4.2Ghz can outperform the 5960X for only $300, I'm on board.
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#10
Dimi
Some of you are acting like everyone buys a new cpu every year. Don't most consumers do like 5-7 years on average with a pc?

Hell my i7 4770K is from August 2013 and STILL going strong and no need to upgrade yet. But consumers who are using 5-7 year old cpu's WILL see a huge improvement when they buy a new pc with the latest intel cpu's.

You think car manufacturers think "oh last years model is still good, lets not improve on it"? No, they make a new model every year for consumers who are driving 10-15 year old cars and car enthousiasts or snobs who always want (not need) the latest and greatest.

People see a new product being released and they jump and bash on it for not being a lot faster than previous gen. Thats not how it works.

So when i'm finally done with my cpu in maybe 2018, i better see a 2018 intel cpu in the lineup and not having to buy 3 year old tech unlike some other company.
Posted on Reply
#11
PowerPC
Dimi
unlike some other company.
BURN!

And that's in an AMD post...
Posted on Reply
#12
Pumper
Ungari
I really dont care if it beats the highest tier Skylake, but if it is true that the 8 Core 16 Thread @4.2Ghz can outperform the 5960X for only $300, I'm on board.
Keep dreaming. The article says that Zen will start from 220 usd, most likely it will be 4 core CPU. My guess is ~350 usd for 8 core and 500 usd min. for 8+8HT.
Posted on Reply
#13
R-T-B
TheinsanegamerN
If 2-3% more at the same clock is really "outperforming" yes, it technically is, but will it really make that much of a difference?

The differentiating factor will come down more to drivers and chipset capabilities, as well as price.
I'm not sure how drivers will be a concern, but I think it's safe to say price will be lower and if it comes anywhere near 2-3% of skylake, we'll all be amazed.

Dimi
Some of you are acting like everyone buys a new cpu every year. Don't most consumers do like 5-7 years on average with a pc?
Only due to tech stagnation by Intel, driven largely by lack of competition from AMD.
Posted on Reply
#14
Air
Ungari
The letter X has way overused in nomenclatures, please no more X.
I think they will not use it, X is the standard symbol for More Graphics.

Like, GT -> GTX; GTX Titan -> GTX Titan X; R9 290 ->R9 290X -> R9 295X2

Im hoping for something simple that stays consistent between generations. The oposite of their GPU naming.
Posted on Reply
#15
Ungari
Pumper
Keep dreaming. The article says that Zen will start from 220 usd, most likely it will be 4 core CPU. My guess is ~350 usd for 8 core and 500 usd min. for 8+8HT.
I wasn't referring to that particular article, but another.
OK, it's just the latest rumor from Tweaktown, but if you go back the last 18 months the track record for rumors have been very good as it seems that a lot of these leaks are made by the companies themselves to get a buzz going before launch.
Posted on Reply
#16
Ungari
Air
I think they will not use it, X is the standard symbol for More Graphics.

Like, GT -> GTX; GTX Titan -> GTX Titan X; R9 290 ->R9 290X -> R9 295X2

Im hoping for something simple that stays consistent between generations. The oposite of their GPU naming.
Like how XFX has a RX 480 tier named XXX?
Posted on Reply
#18
bug
aldo5
as if Skylake (year 2016. and 6-th gen) is something special or the reference of cpu improvement? it is like +30% over Sandy Bridge(year 2011. and 2-nd gen)- even intel fanbois by now star to grasp that intels "then next generation" is below 5% performance increase and NOT worth of upgrade...
Skylake is meh on the desktop, but for laptops is a huge step forward. Same power envelope with a hugely beefed up IGP? That's a winner.

But I agree with @Ungari disregard the rumour mill for a couple more months, till we actually get something to talk about.
Posted on Reply
#19
TheinsanegamerN
bug
Skylake is meh on the desktop, but for laptops is a huge step forward. Same power envelope with a hugely beefed up IGP? That's a winner.

But I agree with @Ungari disregard the rumour mill for a couple more months, till we actually get something to talk about.
Hugely beefed IGP? The performance of the i7 6700m and the i5 4330m using the IGP is very similar. The skylake is faster, yes, but it really isnt all that much better.

Iris pro is better, but good lock finding a laptop with iris pro.
Posted on Reply
#20
eidairaman1
The Exiled Airman
AMD should go back to Athlon. Athlon 1, 2, 3. A being their Enthusiast/Highend Server Chips for each series, B for Mainstream/Mainstream ServerChips, C for Budget/Budget Server users, All MP capable.

Athlon 1A would be the fastest chip available, Athlon 3C would be the most budget oriented Chip.
Posted on Reply
#21
cdawall
where the hell are my stars
I quite honestly don't care what they name it. If it performs well is what I am looking for. I am still patiently hoping the overclocking issues that were rumored are fixed when it releases.
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#22
ZoneDymo
alucasa
Not going to beat Intel for sure. But, for those who tend to stick with AMD, an upgrade path is there regardless.
Well Im hoping/expecting it to beat my 2600k so an upgrade path should be there for me as well ;P
Posted on Reply
#23
Steevo
cdawall
I quite honestly don't care what they name it. If it performs well is what I am looking for. I am still patiently hoping the overclocking issues that were rumored are fixed when it releases.
Yes please, not another Phenom, where a couple hundred Mhz is all we get to play with.
Posted on Reply
#24
cdawall
where the hell are my stars
Steevo
Yes please, not another Phenom, where a couple hundred Mhz is all we get to play with.
I am hoping this is a Phenom II like situation, good clocks, no cold bug, acceptable performance and a good inexpensive platform.
Posted on Reply
#25
Air
Ungari
Like how XFX has a RX 480 tier named XXX?
I did not know that. But i think that amount of Xs is already pushing into another economic activity territory....
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