Saturday, February 25th 2017

The Power of Marketing - AMD's Ryzen Hype Train Hyperloops On

AMD did it again: building-up such a tremendous speed on its new products' hype train that the Ryzen 7 1700X, Ryzen 7 1800X, and Ryzen 7 1700 managed to jump straight to first, second, and fourth spots of Amazon's list of best-selling CPUs, respectively, dethroning even Intel's mighty i7 7700K. Granted, it isn't hard for the processors from one or the other manufacturer to quickly jump and wrangle about the spots on retailer's best seller lists - there Are only two manufacturers of consumer-grade, high-performance x86 CPUs. But keep in mind: this is a pre-order we're talking about, with nothing but leaks and marketing maneuvering for consumers to base their purchase on.
Caveats in knowledge on Ryzen's performance and real-world displays of prowess notwithstanding, the promise of 8-core, 16-threaded high-performance chips with a traditional x86 design and a promising SMT approach (at tears-of-joy-inducing price points) have been enough to entice consumers. At least, judging by how some retailers have already run out of stock on the new Ryzen processors. Amazon and Newegg, arguably the two most relevant retailers of PC hardware in volume, have burned through their 1800X stocks already, only three days after the pre-order floodgates were opened.

While AMD plans on shipping one million pieces of Ryzen silicon for launch, it would seem that either demand was underestimated, production isn't at the level it should be, or there was a miscalculation on the needed inventory for such powerhouses as Amazon and Newegg. TigerDirect, NCIX and MicroCenter still carry some Ryzen 1800X stock though, so if you must, by all means, put your hands on a sample of AMD's prodigal son, jump straight to it.
Sources: Tom's Hardware, DigiTimes
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89 Comments on The Power of Marketing - AMD's Ryzen Hype Train Hyperloops On

#76
cadaveca
My name is Dave
FrickYes, that exactly is dave's failing in all his posts. That and subtle pride and arrogance.
It feels good to be understood. ;)
Posted on Reply
#77
Legacy-ZA
Just so tired of dropping more money for motherboards because of socket requirements for almost every new generation of CPU. Meh what a pain in the ass.
Posted on Reply
#78
Camm
Legacy-ZAJust so tired of dropping more money for motherboards because of socket requirements for almost every new generation of CPU. Meh what a pain in the ass.
Well the AM3+ Socket has been around since what, 2009? lol. I think AMD deserves a new socket at this point :P.
Posted on Reply
#79
nem..
CammI too can cherry pick benchmarks from old Anandtech Articles

Really ?
Posted on Reply
#80
EarthDog
Legacy-ZAJust so tired of dropping more money for motherboards because of socket requirements for almost every new generation of CPU. Meh what a pain in the ass.
You don't AMD, do you?
Posted on Reply
#81
xorbe
sysmark is intel's baby, is that not blindingly obvious
Posted on Reply
#82
Legacy-ZA
EarthDogYou don't AMD, do you?
Nope, I haven't and I do know that their sockets remain pretty much the same over long periods of time. I was referring to Intel, though, I still will have to buy a new mobo if I do go with AMD. :)
Posted on Reply
#83
Totally
Legacy-ZANope, I haven't and I do know that their sockets remain pretty much the same over long periods of time. I was referring to Intel, though, I still will have to buy a new mobo if I do go with AMD. :)
It's not like we haven't heard that one before, you probably said the same thing last time you upgraded too. Well, not here to convice you enjoy your new Intel motherboard, we'll still be here to lend an ear next time everyone gripes motherboard upgrades due to Intel socket changes/chipset incompatibilities.
Posted on Reply
#84
Vayra86
john_Intel gets the top spots: Great products
Nvidia gets the top spots: Great products
AMD gets the top spots: Great Marketing
Given the fact that AMD's marketing has always been the worst of all players in the business, I suppose that's a massive compliment though ;)

I have to admit that even I, someone who is usually ice fucking cold when it comes to 'the hype train' am getting pretty warm right now with this Ryzen CPU. Hell, if the 8 core clocks over 4.3 on good air cooling I might even jump on the 8c/16t. The current offering is looking way too good to be true...Two days ago I was convinced I'd not jump on the 8 core but... damn, I'm really getting enthusiastic about this chip.
Posted on Reply
#85
medi01
xorbesysmark is intel's baby, is that not blindingly obvious
Well, anyhow, that's what AMD says:

2016
AMD says SYSmark benchmarks are Intel-biased and don't reflect real-world usage
betanews.com/2016/01/19/amd-says-sysmark-benchmarks-are-intel-biased-and-dont-reflect-real-world-usage/


And even back in 2001 (Athlon XP):

The choices here are interesting. For example, many AMD fans have criticized Sysmark 2001 as being too Intel-centric; some go as far as to label it "Intel-created". The game tests use a variety of settings and cover DirectX 6, 7 and 8 generation titles--but all are action games; there's no genre mix.
www.pcmag.com/article2/0,2817,1156651,00.asp
Posted on Reply
#87
Camm
Casecuttervideocardz.com/66354/core-count-vs-frequency-what-matters-for-gaming

Just saying, if you can't cancel then just don't open it an send it back, no real worries.
I really hate people harping on about frequency. If your playing at almost any decent resolution on anything new, your going to be GPU limited 99% of the time, and at most, may lose 2%-3% fps. And thats IF the game is a single or dual thread affinity. With more and more games starting to want threads, that starts becoming less and less. Add on top things like screen capture and general OS multitasking, and the argument pales even more.

But being serious, are people complaining about a all core turbo of 4.1Ghz? Seriously?
Posted on Reply
#88
EarthDog
CammBut being serious, are people complaining about a all core turbo of 4.1Ghz? Seriously?
Not that I know of...I am strictly talking overclocking headroom. :)

Wait... that was in a different ryzen thread, lol!
Posted on Reply
#89
Kanan
Tech Enthusiast & Gamer
Vayra86I have to admit that even I, someone who is usually ice fucking cold when it comes to 'the hype train' am getting pretty warm right now with this Ryzen CPU. Hell, if the 8 core clocks over 4.3 on good air cooling I might even jump on the 8c/16t. The current offering is looking way too good to be true...Two days ago I was convinced I'd not jump on the 8 core but... damn, I'm really getting enthusiastic about this chip.
Not just you ... I was thinking about to sell my whole X79/3960X system to jump on the train, despite buying the 3960X mid 2016. ;) But then again I simply don't need the extra CPU power for my GPU. 2 Cores more and a nice 20%+ IPC upgrade and a lot less power consumption is still very nice though. I hope for AMD to stay strong after Ryzen, I'd jump on the wagon after my 3960X has served a few years then, and 8 cores (+) are actually needed by games. It wasn't exactly easy for me to leave AMD, but going back would be, if the performance and pricing is right. :)
Posted on Reply
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