Tuesday, February 28th 2017

NVIDIA Cuts Price of its GeForce GTX 1080 Graphics Card: $499

In the wake of its $699 GeForce GTX 1080 Ti enthusiast-segment graphics card launch, NVIDIA lowered the pricing of its previous GeForce "Pascal" flagship, the GeForce GTX 1080, which is now down to USD $499, from its launch price of $599 (custom-design baseline pricing). The GTX 1070 is unflinched for now, from its $349 baseline pricing. This launch should turn up the heat on AMD, with its HBM-powered Radeon RX Vega pricing, much in the same way the GTX 980 Ti steered pricing of the Radeon R9 Fury X.
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33 Comments on NVIDIA Cuts Price of its GeForce GTX 1080 Graphics Card: $499

#1
yoyo2004
Sneaky cleaver AMD, I feel they tricked NVIDIA into releasing all the info pertaining 1080 ti while they have only announced the name Lmao.

The ball is in AMD's court, please play it right!
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#2
evernessince
The price will likely drop again when Vega hits as well, which isn't far off.
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#3
mrthanhnguyen
Come on AMD. Make Vega as fast as 1080 and cost half the price.
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#4
TheGuruStud
I'm surprised they went with the extra cores and not $800. They're worried and didn't buy the sandbagging.
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#5
Prima.Vera
2 single words for nGreedia, F.U.!!!

The 1080 was never 600$, more like 800-850 on the first months, even now the custom ones are on this price range. So are you telling me the 1080Ti will cost less than 1080 when it was first launched??? Sneaky bastards!
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#6
qubit
Overclocked quantum bit
Just checked the UK retailers pricing which has reassuringly not come down yet from their premium levels. Gonna rush me to buy a card before those prices come down to peasant levels. :laugh:
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#7
DarkHill
Prima.Vera, post: 3610465, member: 98685"
2 single words for nGreedia, F.U.!!!

The 1080 was never 600$, more like 800-850 on the first months, even now the custom ones are on this price range. So are you telling me the 1080Ti will cost less than 1080 when it was first launched??? Sneaky bastards!
Blame the resellers and the market for those prices.

If nvidia sets the MSRP at 699 its not their problem if retailers set the price higher because a market analysis tells them that people will pay it.

Price and demand.

You are not entitled to a 1080 at MRSP if nobody wants to sell them at that price.
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#8
Hotobu
DarkHill, post: 3610523, member: 167502"
Blame the resellers and the market for those prices.

If nvidia sets the MSRP at 699 its not their problem if retailers set the price higher because a market analysis tells them that people will pay it.

Price and demand.

You are not entitled to a 1080 at MRSP if nobody wants to sell them at that price.
What does the "S" in MSRP stand for? Help me out here.
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#9
ADATA-Izzy
ADATA Rep
Hotobu, post: 3610526, member: 96511"
What does the "S" in MSRP stand for? Help me out here.
Suggested, not stipulated. It means this is what the manufacturer/brand holder recommends, but cannot enforce. I personally paid US$820 for my 1080 FE back in June when it launched. I don't regret it per se, but of course a small part of me feels that "ouch"
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#11
ADATA-Izzy
ADATA Rep
Hotobu, post: 3610554, member: 96511"
C'mon people
Sorry, totally went over my head there didn't it? @_@
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#12
medi01
So suddenly we can get 470mm^2 chip for the price of 314mm^2 one.
Oh, and 314mm^2 one for "mere" 500$.

I think this means that Nvidia anticipates that AMD will price Vega at either $500 or $650 depending on whether it's as fast as the 1080 or closer to the 1080 Ti.

It also means that Nvidia is planning for the absolute worst case scenario that Vega really is as fast as the Titan X Pascal.



yoyo2004, post: 3610442, member: 134165"
Sneaky cleaver AMD, I feel they tricked NVIDIA into releasing all the info pertaining 1080 ti while they have only announced the name Lmao.
Yesterday's AMD event was outright pathetic, no event would have been better.

PS
And judging from 980Ti vs Fury X, I'm pretty sure Huang knows much more about Vega, than we do.
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#13
R0H1T
medi01, post: 3610558, member: 158537"
So suddenly we can get 470mm^2 chip for the price of 314mm^2 one.
Oh, and 314mm^2 one for "mere" 500$.

I think this means that Nvidia anticipates that AMD will price Vega at either $500 or $650 depending on whether it's as fast as the 1080 or closer to the 1080 Ti.

It also means that Nvidia is planning for the absolute worst case scenario that Vega really is as fast as the Titan X Pascal.




Yesterday's AMD event was outright pathetic, no event would have been better.

PS
And judging from 980Ti vs Fury X, I'm pretty sure Huang knows much more about Vega, than we do.
Alternatively they've milked their loyal fanbase enough atm, so they're being a little benevolent.
Though it has to be said that AMD not releasing Vega allowed this to happen, but AMD also had to deal with Ryzen & the consoles so there's that.
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#14
medi01
R0H1T, post: 3610568, member: 131092"
Alternatively they've milked their loyal fanbase enough atm, so they're being a little benevolent.
Well, imagine how people who just bought Titan for 1199$ feel.

Market was ready for 800-900$ price. "Faster than Titan" at that price would still be accepted eagerly. Yet they went with 700$ cannibalizing their own 1200$ card. There must be a reason.
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#15
Kaynar
Bought a gtx1080 zotac amp extreme last week for 710 Euros. I'd be surprised to see it go for 600 euros when these price cuts kick in. That said, im quite surprised to see they are confident the 1080ti is so much faster than the non-Ti version. Should I arleady start regreting buying the card? :p
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#16
the54thvoid
Kaynar, post: 3610584, member: 102175"
Bought a gtx1080 zotac amp extreme last week for 710 Euros. I'd be surprised to see it go for 600 euros when these price cuts kick in. That said, im quite surprised to see they are confident the 1080ti is so much faster than the non-Ti version. Should I arleady start regreting buying the card? :p
Are you covered by a 14 day right of return in your country? If so, I'd return it.
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#17
medi01
Kaynar, post: 3610584, member: 102175"
im quite surprised to see they are confident the 1080ti is so much faster
It is essentially Titan chip with some tweaks for the price of 1080.
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#18
Basard
Still at least $100 over-priced.
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#19
Brusfantomet
R0H1T, post: 3610568, member: 131092"
Alternatively they've milked their loyal fanbase enough atm, so they're being a little benevolent.
Have not seen any flying pigs yet, and the forecast for Hell does not indicate that it will freeze.
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#20
Prima.Vera
DarkHill, post: 3610523, member: 167502"
Blame the resellers and the market for those prices.

If nvidia sets the MSRP at 699 its not their problem if retailers set the price higher because a market analysis tells them that people will pay it.

Price and demand.

You are not entitled to a 1080 at MRSP if nobody wants to sell them at that price.
Neh, is nVidia's fault 100% for not supplying enough GPU's on the starting sale date. Is only natural when you supply a limited amount of cards to retailers, those would jack up the prices because of high demand. All retailers are greedy bastards!
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#21
twicksisted
I got my Palit Jetstream GTX1080 for £550.00 brand new on Amazon about 2 months ago and still have no complaints with the price really.

I still feel that for how good the card is that its worth it - It eats every game up, overclocks to 2ghz easily and is virtually silent!
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#22
Evo85
All those people who bought this only to find out they were taken for a ride....
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#23
Fluffmeister
A ten month ride, thanks to AMD still not showing up.
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#24
medi01
DarkHill, post: 3610523, member: 167502"
Blame the resellers and the market for those prices.
Faux MSRP + FE was invented by nVidia, we shouldn't blame resellers for it.

But I guess we need to thank the inevitable AMD Vega for the price drops.
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#25
newtekie1
Semi-Retired Folder
Prima.Vera, post: 3610465, member: 98685"
2 single words for nGreedia, F.U.!!!

The 1080 was never 600$, more like 800-850 on the first months, even now the custom ones are on this price range. So are you telling me the 1080Ti will cost less than 1080 when it was first launched??? Sneaky bastards!
I'm not entirely sure what you're talking about. Because the 1080 has been available for under $600 for a while now.

I mean, the eVGA GTX1080 FTW has been below $600 since back in January: https://camelcamelcamel.com/EVGA-GeForce-Support-Graphics-08G-P4-6286-KR/product/B01GAI64GO

And the Gigabyte GTX1080 could be picked up below $600 all the way back in November: https://camelcamelcamel.com/Gigabyte-GeForce-GV-N1080G1-GAMING-8GD-Graphics/product/B01GJEE9BG

Same thing with this Zotac: https://camelcamelcamel.com/ZOTAC-ZT-P10800C-10P-Wraparound-Ultra-wide-PowerBoost/product/B01GCAVRSU

And none of them even came close to $800.
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