Tuesday, May 8th 2018

A Push for the Higher Margin: Intel Reportedly Discontinues Production of Its H310 Chipset

A report straight out of DigiTimes, citing industry sources, says that Intel has discontinued production of its H310 chipset. The decision has apparently stemmed from lower than expected production capacity for chipsets on the 14 nm process. When that happens, production focus must shift to a specific part: in this case, Intel obviously went with the option with the lower opportunity cost, and increased production of the Z370 chipset: the one with the increased feature-set, and, most likely than not, higher margins.

After a single month of tight supply for the H310 chipset, motherboard makers are now forced to use Intel's B360 chipset in their more cost-conscious options as well - a part which carries higher cost, and thus precludes manufacturers from hitting all the price points they usually would with a fully vertical Intel chipset lineup. Speculation has emerged claiming Intel suspended the supply of H310 because they have chosen to conduct a manufacturing process change from the tight-supply 14 nm (used across almost all of Intel's production stack, both consumer and enterprise) to a 22 nm fabrication technology. Further speculation places this constrained 14 nm supply as existent because of the delay in advancing to 10 nm, a process that Intel expected to be producing in volume by now (and since a while back, to be fair).
Sources: DigiTies, via ETeknix
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62 Comments on A Push for the Higher Margin: Intel Reportedly Discontinues Production of Its H310 Chipset

#1
dj-electric
Have some B360 boards for an H310 price - we're good.
Cut that 50-80$ segment completely off - you're going to lose some customers to AMD. Very simple
Posted on Reply
#2
Vya Domus
Intel competently lost the battle in the low end segment.
Posted on Reply
#3
dj-electric
"Vya Domus said:
Intel competently lost the battle in the low end segment.
For about 180$, H310+i3 8100 are a very capable base for a gaming PC, and office one as well. They are deciding to lose market share if the article is correct.
Posted on Reply
#4
R-T-B
"Vya Domus said:
Intel competently lost the battle in the low end segment.
I'm not sure how one "competently" looses a profitable market segment. Did autocarrot get you man? :laugh:
Posted on Reply
#5
newtekie1
Semi-Retired Folder
"dj-electric said:
For about 180$, H310+i3 8100 are a very capable base for a gaming PC, and office one as well. They are deciding to lose market share if the article is correct.
There is about a $5-10 difference between a H310 board and a B360 board and with B360 you get 6 SATA ports instead of 4, and an M.2. So I kind of wonder why H310 even needed to exist in the first place. I mean do you really need to strip the board down that much just to save $5-10?
Posted on Reply
#6
DeathtoGnomes
Other speculation is that the H310 chipset had a lot of fails at 14nm

"newtekie1 said:
There is about a $5-10 difference between a H310 board and a B360 board and with B360 you get 6 SATA ports instead of 4, and an M.2. So I kind of wonder why H310 even needed to exist in the first place. I mean do you really need to strip the board down that much just to save $5-10?
$5-10 in manufacturing costs is about $20-25 consumer costs.
Posted on Reply
#7
Metroid
Disgraceful, now we have to buy z370 for low end cpu without overclock at all. Intel is playing a dangerous game.
Posted on Reply
#8
rtwjunkie
PC Gaming Enthusiast
"Metroid said:
Disgraceful, now we have to buy z370 for low end cpu without overclock at all. Intel is playing a dangerous game.
Um....no. If not overclocking you have another option. Read it again.
Posted on Reply
#9
R-T-B
"Metroid said:
Disgraceful, now we have to buy z370 for low end cpu without overclock at all. Intel is playing a dangerous game.
More like b360.

"rtwjunkie said:
Um....no. If not overclocking you have another option. Read it again.
Beat me to it.
Posted on Reply
#10
GoldenX
Unless we get cheaper B360s, this means Intel lost the lowest end (celeron/pentium).
Posted on Reply
#12
GoldenX
Heh, same motherboard here costs over $100.
H310 is very expensive right now, nowhere near what a H110 costs.
Posted on Reply
#13
WikiFM
Well, regarding the last part of the article, 10 nm is not in volume production yet, the yields are still terrible, however other more interesting information is in the Anandtech article.
In resume there will be a 4th iteration of Skylake in 14nm called Whiskey Lake that will be launched this year together with Cascade Lake (for servers/enthusiast, also in 14nm), and Cannon Lake will be sent to 2019, Ice Lake to 2020.
Source: https://www.anandtech.com/show/12693/intel-delays-mass-production-of-10-nm-cpus-to-2019

What really amazes me is that Intel keeps delaying a new architecture (Ice Lake) instead of launching it in 14nm, and because of this there will be a 5 year gap (at least) between Skylake and Ice Lake, what in hell are they thinking, by the time they launch Ice Lake it will fight against Zen 2+ or Zen 3.
Posted on Reply
#14
eidairaman1
The Exiled Airman
"Metroid said:
Disgraceful, now we have to buy z370 for low end cpu without overclock at all. Intel is playing a dangerous game.
Go with Ryzen.
Posted on Reply
#15
TheGuruStud
"dj-electric said:
For about 180$, H310+i3 8100 are a very capable base for a gaming PC, and office one as well. They are deciding to lose market share if the article is correct.
Locked i3 4 threads vs ryzen 8 thread is no contest. No sane person should be contemplating such a purchase.

Of course, no sane person would be buying quad cores, either. They're literally free in the dumpsters (ivy bridge and haswell i7s).
Posted on Reply
#16
londiste
This is how news are created, not reported. Neither of the source articles say Intel went for Z370 and they probably did not. More B360/Q360 is likely what they went for even if the freed capacity even goes to chipsets.

"WikiFM said:
What really amazes me is that Intel keeps delaying a new architecture (Ice Lake) instead of launching it in 14nm, and because of this there will be a 5 year gap (at least) between Skylake and Ice Lake, what in hell are they thinking, by the time they launch Ice Lake it will fight against Zen 2+ or Zen 3.
In addition to process delays they have Spectre/Meltdown to figure out :)
Posted on Reply
#17
R-T-B
"TheGuruStud said:
They're literally free in the dumpsters (ivy bridge and haswell i7s).
Can you introduce me to your dumpster?
Posted on Reply
#18
Vya Domus
"R-T-B said:
I'm not sure how one "competently" looses a profitable market segment.
Simple , they can't get straight the two things they need in order to succeed in this segment : price and availability.

You can buy a million different Pentium
SKUs but can't find a proper low end board.
Posted on Reply
#19
Gungar
"DeathtoGnomes said:
Other speculation is that the H310 chipset had a lot of fails at 14nm


$5-10 in manufacturing costs is about $20-25 consumer costs.
5-10 dollars is the consumer costs not the manufacturing one.... obviously op doesn't know how much it costs to produce -_-'
Posted on Reply
#20
londiste
"Vya Domus said:
Simple , they can't get straight the two things they need in order to succeed in this segment : price and availability.

You can buy a million different Pentium
SKUs but can't find a proper low end board.
What do you mean? There are loads of H310 boards available. B360 boards are 5-10$/€/£ more expensive which is not too bad either.
Posted on Reply
#21
Imsochobo
"TheGuruStud said:
Locked i3 4 threads vs ryzen 8 thread is no contest. No sane person should be contemplating such a purchase.

Of course, no sane person would be buying quad cores, either. They're literally free in the dumpsters (ivy bridge and haswell i7s).
but paired with a gtx1080ti the I3 scores better in games!!!
yeah, I totally agree.

8700K is a monster and I5 8500 is also quite the deal but that's where it ends in my eyes...
Posted on Reply
#22
bug
This is fallout of their difficulties transitioning to 10nm, for sure. In their tick-tock days, when CPU manufacturing moved to a new process, "older" fabs were repurposed to chipset manufacturing. But now, there are no "older" fabs.
Posted on Reply
#23
newtekie1
Semi-Retired Folder
"DeathtoGnomes said:
$5-10 in manufacturing costs is about $20-25 consumer costs.
Good thing I wasn't talking about manufacturing costs.

MSI H310M PRO-VD = $59.09
MIS H360M PRO-VD = $65.99

We at talking end consumer costs going up by $5-10. That's what people are freaking out about...

"Vya Domus said:
Simple , they can't get straight the two things they need in order to succeed in this segment : price and availability.

You can buy a million different Pentium
SKUs but can't find a proper low end board.
Even with a B360 board, you can still throw together an office use computer using Intel for cheaper than an AMD system.
Posted on Reply
#25
Konceptz
"Imsochobo said:
but paired with a gtx1080ti the I3 scores better in games!!!
yeah, I totally agree.

8700K is a monster and I5 8500 is also quite the deal but that's where it ends in my eyes...
Who in their right mind would pair an i3 CPU with a GTX1080ti??
Posted on Reply
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